Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

Syfte: Att undersöka pappors tankar och erfarenheter kring föräldrautbildning och föräldraledighet under barnets första levnadsår. Metod: Explorativ kvalitativ intervjustudie. Ett målinriktat bekvämlighetsurval gjordes och semistrukturerade intervjuer genomfördes med nio män som blivit pappor under de senaste två åren. Data analyserades med kvalitativ innehållsanalys. Resultat: Föräldrautbildningen bör inriktas mer på det gemensamma föräldraskapet än på graviditet och förlossning.

Bakgrund: Nightingales idé om vårdande som ett kall för kvinnor är en milstolpe inom sjuksköterskeprofessionen. Innan Nightingale hade män haft en betydande roll i vården men idag representerar manliga sjuksköterskor enbart cirka 10 procent av sjuksköterskorna i Sverige. Eriksson beskriver att människan i grunden är en vårdare samt vikten av den vårdande relationen. Det finns dock upplevelser hos patienter att manliga sjuksköterskor inte lämpar sig att vårda och de föredrar vård från en kvinnlig sjuksköterska. Connells teori om att maskulinitet är kopplat till den manliga kroppen genererar en bild av mannen som stark, känslokall och aggressiv.Syfte: Att beskriva manliga sjuksköterskors upplevelser av att vårda.Metod: Allmän litteraturöversikt av tio vetenskapliga artiklar.Resultat: Tre teman skapades; Förhållningssätt i vårdandet, beröring och intimvård samt manlighet och vårdande.

The purpose of this essay is to analyse the descriptions of young girls' experiences of internet contacts, which have led up to sexual abuse. The aim is to give additional understanding and knowledge concerning grooming.       Grooming means that somebody gets in contact with someone else with the intention of committing sexual violations at a later stage. In most cases this concerns adults who contact children. We have chosen to confine ourselves to focusing on the grooming on internet that has happened to girls. By means of thematic analyses of texts from the books Jag kände mig speciell, grooming på internet, 2012 and Alexandramannen, vår tids största nätsexhärva, 2009, we have found certain themes and linked them up with previous research-work and also theory of social psychology.

The body that is? You have to take care of the body is an ethnological study of how children look at body and health from their own perspective. During five weeks I did a field work in a school in Uppsala, Sweden. Ten fifth grade students and two teachers were interviewed. They were also participants in observations and did paintings.

Background: Students, at a secondary upper school, attending a practical programme have a lower physical capacity than students from theoretical programs. Our physical self-esteem has a great significance for our motivation in being physically active and thereby also for our health. The purpose: of this study is to find out if there is a difference between perceived physical self-esteem and objectively measured physical activity between students attending a practical programme and a theoretical programme. Method: Four classes, in a medium-sized town in the southeast of Sweden, participated in the study, two classes from practical programmes and two classes from theoretical programmes. All the students were in their final year at the upper secondary school, when they were part of the study during the autumn of 2011.

The Clinical Pathology Laboratory at SLU in Uppsala has analysed several blood samples from Dachshunds with severe anemia. As there are no previous studies on this topic, a study was performed to evaluate if Dachshunds are more prone to severe anemia compared with other breeds. In addition, a retrospective case study on Dachshunds with severe anemia was done to search for common risk factors or diseases. Hemoglobin values in samples from 1272 Dachshunds and 2269 German Shepherds analyzed from September 1994 to October 2007 were used to compare the frequency of severe anemia in Dachshund and German shepherd. The samples were identified by laboratory information system.

There are several factors influencing the profitability of production with sheep. Two of the most important factors are ewe fertility and lamb survival. Also growth capacity of the lambs is important. This paper aims to review correlations between the ewe?s fertility and maternal behavior and lamb survival.

AbstractObjectivePatients with Parkinson?s disease often have symptoms of dysphagia. These swallowingproblems have consequences for quality of life as well for the physical wellbeing of thepatients. AimThe aim of this study was to describe and correlate Swallowing Quality of Life (SWAL-QOL)scores, self-assessment of swallowing function using a visual analogue scale and the resultsfrom a fiber endoscopic evaluation of swallowing function in patients who had been selectedfor Deep Brain Stimulation in caudal zona incerta. A secondary aim was to correlate diseaseduration with results from SWAL-QOL and the fiber endoscopic evaluation of swallowingfunction.MethodTen male Parkinson?s patients (age 45-69 yrs, median 61.5 yrs) who were selected for DeepBrain Stimulation completing the Swallowing Quality of life form, as well as rating theirswallowing function using a visual analogue scale and undergoing a fiber endoscopicevaluation of their swallowing function.    ResultsThe median total SWAL-QOL score was 94% while the mean was 91%.

Every now and then, in media research studies and in various newspaper articles, schoolboys´ issues reading habits are discussed. Much of what is written concerns boys decreasing marks in the field of literature, in the Swedish language and also their negative attitude towards reading books. Some scholars claim that boys do not read because they consider reading books as a women´s duty. Other people believe that underlying causes for boys negative attitude towards reading is biological, that it´s genetic and consequently physical, and that male and female brains are functionally different. Another theory of today is that boys actually reads, but not that kind of texts and literature that they are exposed to in school.Based on a selection of these opinions and theories, and my own experience and interest for questions concerning school and gender, the aim of this studie was to examine boys worlds of reading.

AbstractHow do we remember? What do we remember? How does the memory change over time? These are the main questions in this essay.Five persons, who have lived or are still living in the old parish Rystad, situated seven kilometers from the town Linkoping south of Lake Roxen, have participated in interviews. They have been given the possibility to present their oral history which has been recorded and later transmitted to texture. The participants represent different social backgrounds and professions and they were born between the years 1920 ? 1936.

The guinea pig is an important meat-producing animal in Peru as well as in several other South American countries. They are held in different kinds of systems, from the small backyard breeders with few animals to the large commercial farms with thousands of guinea pigs. One of the major issues at the farms is animals dying of unknown causes. Salmonellosis is often considered as a major cause, but samples for confirmation are rarely taken. It has been known for a long time that Clostridium difficile (C.

Sjuksköterskeprofessionen har ur ett historiskt perspektiv varit ett kvinnoyrke. Kvinnor till skillnad från män tillskrivs vårdande som egenskap, då stereotypa föreställningar och attityder finns om att kvinnor är mer omsorgsfulla än män. Manliga sjuksköterskor tenderer att söka sig bort från omvårdnadsområden med nära omvårdnad till omvårdnadsområden som kräver medicinteknisk kunskap och fysisk styrka. Manliga och kvinnliga sjuksköterskor har olika förutsättningar i vårdandet som orsakas av deras könstillhörighet.Syftet var att belysa om och i så fall hur manliga sjuksköterskor upplever svårigheter i vårdandet relaterat till deras könstillhörighet.Litteraturstudie har använts som metod. Studien baseras på 11 vetenskapliga artiklar hämtade från databaserna CINAHL plus with full text och PubMed.

Bröstcancer kan vara en omvälvande upplevelse samtidigt som det kan medföra obehagliga sjukhusbesök och läkarvård, som i ett ögonblick kan vända upp och ner på tillvaron. Under året 2007 fick 45 män en bröstcancerdiagnos i Sverige. Att möta en man som har fått diagnosen bröstcancer kan vara en väldigt speciell och ovanlig situation för vårdpersonalen eftersom diagnosen är relativt ovanlig. Detta kan resultera i att vårdpersonalen inte vet hur dem ska bemöta mannen i den aktuella vårdsituationen. För att förstå mannen som får bröstcancer måste hans upplevelser bejakas.

The purpose of this Masters thesis is to examine how gender patterns are described in the modern picture book. Focus is on the description of men and women and their emotions and living conditions. Do the descriptions follow stereotypes in the form of binary opposites strong/weak, active/passive etc. in which one component of the pair, often associated with masculinity, is privileged or are there examples of breach of normative gender? The analysis is based upon forty of 149 picture books that are presented in a children's book catalogue published by The Swedish National Council for Cultural Affairs Statens kulturråd, in the year of 2000.