The fitting room is an important part of a clothing store, it's often where the customer decides if they want to buy the garment or not. Therefore it is important that the customer can feel safe and comfortable when they are trying the clothing. A typical fitting room in Sweden today has only one bright spotlight that emits light either towards the face or from the ceiling above. This study explores possible lighting solutions that take into account the customer's experience in the fitting room.The study aim to increase understanding of the importance of a good light in fitting rooms, so that customers gets a nice experience and that clothes, body shape and facial features are shown in a natural way. The issue therefore included how lighting can affect the customer's perception of the clothing and how the perception of body shape, facial features and the clothes change in different lighting solutions.To answer these questions, observations were made in various clothing stores, followed by an experimental study divided into two parts.

ABSTRACTBjelkenbrant, Pernilla, 2006: ANC-galan i Göteborg 1985: en analys av sången Soweto som politisk mobilisering (The ANC gala in Gothenburg in 1985: an analysis of the song Soweto as a means of political mobilisation)The political scientists Abdul Karim Bangura, Ove Nordenmark and Tor Sellström, all believe that there, during the 1980s, existed a strong and unified ?Swedish? attitude against the South African apartheid system, and Sellström points out that this position had a strong anchorage in the ANC gala in Gothenburg in 1985. Over the past few years, singing has been identified as playing a crucial role in the struggle against apartheid. The aim of this study is twofold: firstly it presents a comprehensive discussion on how song is generally considered a tool of political mobilisation, secondly it discusses how that process can be applied to the ANC-gala. Consequently, the theoretical discussion constitutes the initial part of the study.

The essay is dealing with the different tensions in hiphop created when appearing in Swedish media. With the teoretical aspect of "the Other" as a tool, the authors of the essay has tried to find out how the "hiphopper" is pictured in swedish written media within the timeframe of 19??-??. We are also discussin the different aspects and importance of autenticity, etnitcity and geografy in regards to the "hiphoper" as "the Other"..

Although Sweden is considered to be in the lead concerning an open-minded perception of the lesbian, gay, bisexual, and transgender (LGBT) population, very little attention has been given to the elderly within this target group. The elder LGBT population?s got special needs that haven?t been made sufficiently visible, neither as a research field, from social institutions nor from the LGBT movement itself. This study has described the target group's specific needs, based on the results of a focus group consisting of older LGBT people. Their experiences and stories have given an idea of what adjustments must be made to satisfy their specific needs.

The Swedish agricultural sector is currently undergoing a substantial structural change. The number of farm enterprises is continuously decreasing and the average farm size is increasing. In combination with increasing number of competitors in the insurance market, the competitive rivalry within this market has increased significantly. With this knowledge in mind, Länsförsäkringar Uppsala initiated this study, which aims to provide an understanding of customer?s view on customer value, related to agricultural insurance and financing.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in previous research focused on marketing of electronic journals. She has stated the importance of simplifying the user environment of electronic journals and the importance of regaining control over electronic journals from publishers and vendors.

In this Bachelor thesis I am going to look at attitudes towards political violence in a small town in Sweden in the 1920s. The town I have picked for this study is Kalmar situated on the east coast of Sweden. This study is a micro historic case study. The specific case is a strike at the city?s water and gas plants for higher salary.

The thesis explores what is meant by multiculturalism in today's Sweden based on burial grounds and funerals in a minor municipality. This is done through an ethnographic case study of the municipality of Vara. The study aims to investigate how multiculturalism looks and is responded to. The study maps which aspects are placed on multiculturalism in a minor municipality and which adaptations and compromises are highlighted. This is done within the framework of theories concerning multiculturalism and social identity, and the result of the empirical case study is presented by applying the theories to the material. From burial places and funerals, social collective and individual identities are analysed based on the social categories of religion/faith/secularity and place belonging, based on the perspectives of rituals and traditions as well as the location of the grave. The study finds that there are several aspects of multiculture in the burial grounds, as multiculture not only includes cultural influences from immigrants but also the different preferences of the local villages, in combination with the development of society, and Sweden in general.

Retiring from elite sport can be a difficult and disruptive process for an elite athlete. To improve the quality of the transition after retirement, elite athletes are recommended to have dual careers which mean they combine their sport with education to be prepared for a new career when they retire from elite sport. To help elite student-athletes with this combination, universities and sport organizations provide different kind of support. This study was conducted and aimed to investigate elite athletes? perceptions of support offered by a university in Sweden and the elite athletes? perceptions of combining top level sport and academic studies.

The Master of Science in Energy Systems Engineering program at Uppsala University started in 2000 and 221 students has graduated since. This master thesis aims to answer what competencies alumni considers most important for successful professional practice. It also seeks to find out how these competencies are reflected in the program to identify potential gaps between importance and how the competencies are being prepared. With inspiration from similar research a method has been developed consisting of two steps: (1) A survey and (2) interviews with alumni. The alumni survey rates the professional importance of 13 competencies and how well the corresponding competency is prepared in the program.

Despite the fact that women become more and more present in the private sector they still are heavily underrepresented in top positions. The cause has been debated and several explanations have been discussed. Although, many women have succeeded to reach top positions by making some more or less deliberate decisions that might have been decisive for their careers.The main purpose of this study is to analyse what women who aim for a successful career should be aware of regarding their choices of education and profession. Moreover, the importance of different circumstances for the development of women?s career opportunities has been inquired into.

The purpose of the essay is to draw attention to my approach in relation to a boy I choose to call Emil, and how I can increase my understanding of his behavior. I explore conceivable reasons for why he breaks down so often, especially when other children are given attention. Is he simply unusually egoistic, and to a large degree only able to see to his own interests, or am I overlooking the real reasons for his actions.In order to explain the reasons for Emil?s apparent frustration in sensitive situations, I explore the significance of attachment theory. I argue about possible effects of Emil?s parents? way of describing and guiding him, as well as how I, and my colleagues, risk fulfilling and amplifying negative expectations.As the prime reason for his repeated sense of unhappiness seems linked to a lack of empathy, I explore different ways of understanding this, as well as how I might contribute to fostering compassion.

In public libraries there seems to be an unspoken consensus on what literary quality is. At the same time librarians are always eager to express the opinion that quality lies in the eye of the beholder. Quality is, it is said, something that you don t have to define. But at the same time it s up to everyone to decide what quality means to them. What I have been missing from the discussion in libraries about literary quality is a theoretical awareness about what it means to divide literature into higher and lower spheres.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.