A reading campaign, Läsrörelsen The Reading Movement took place in Sweden 2000 until 2002. It was started by some adult educationists, and was supported by over 120 organizations. The aim of my study was to examine which messages the campaign wanted to mediate. As the campaign meant that reading was important for democracy, I wanted to study if there was any public debate about reading around 1900 when the democracy process had just started in Sweden. I have also studied if reading is regarded in the same way by the rulers of Sweden as it was by the campaign.

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

This master thesis was initiated with the aim to answer at what level of installed capacity of wind power in the northern parts of Sweden it would be beneficial to improve the transmission capacity from the northern Sweden. During the process of this work the aim has changed to try and create a model that can be used to analyze how well the hydro power installed in the northern Sweden can even out the quick changes in wind power production.To create a good model of all hydro power in northern Sweden is a very large job, unfortunately too large for a master thesis. This report therefore ends with an extensive analysis of the simplifications that have been made and their effects as well as a list of the future work that has to be done.The model that has been created have shown to be effective and produce good results. The conclusions that can be made is that the northern Swedish hydro power have very good possibilities to balance the wind power production. Only a few cases where water have been spilled even though there has been some free capacity has been discovered.

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

This paper deals with village history around millstone quarry Eastern Utsjö in Malung, Sweden, in the hope of finding deposits that could date the quarry, in that the quarry in the current situation is dated only by the millstone fragments outside the resort. My purpose was to conduct a discussion on the quarry alone can be dated by deposits outside the resort. I have used FMIS RAÄ:s fornsök and a lot of literature to identify village history. The results showed that it is not possible to date the millstone quarry from village history, but through deposits outside the resort of Malung, which have been found around Mälardalen, Sweden through archaeological excavations, and derived from the millstone quarry Eastern Utsjö, can put an age on the quarry..

The purpose of this study was to examine the incentives behind Sweden?s decision to engagein the Afghanistan conflict.The method used to fulfil the purpose of the study is content analysis. The material that hasbeen used in the study is various books and articles concerning Sweden in Afghanistan,Swedish foreign policy and perspectives in political science.The study is multi-theoretical and thus the analysis explains the incentives from a liberal, arealist and a constructivist point of view.The conclusion of the study is that identity has a great part in explaining the incentives forSweden to engage in Afghanistan, especially because of the transformation in strategy andforeign policy that has taken place since the end of the cold war. Other factors, such as peacebuilding and national interests also are incentives supported by the material used in the study.Yet, perhaps they are first and foremost connected by the constructivist idea of identity..

The purpose of this study was to bibliometrically investigate and describe the research area called ?extrasolar planets?. The research questions were: Which authors were mostly cited within the area when the first authors (and their co-authors) were considered? Which authors were found in most co-occurrences? Did particular author collaborations emerge? To which institutions were most authors affiliated and did the size of the institution have an influence on whether an author was cited? What was the geographic distribution of authors and institutions and were there any patterns of collaboration?Did the image of dominating institutions and countries depend on the viewpoint?How applicable was Lotka?s law on the collected data? The data was collected from citation lists in documents from the database Arxiv.org. The documents were extracted by using the search term ?extrasolar planets?.

 Problematisering: Vikten av arbetsgivarvarumärket har växt i betydelse tack vare den brist på välutbildad arbetskraft som råder. För att företagen ska kunna locka till sig och attrahera anställda till företaget blir rekryteringsannonser och företagshemsidan viktiga medium. På hemsidan och i rekryteringsannonserna har nämligen företaget möjlighet att väcka nyfikenhet och visa upp företagets identitet och kultur. Det som kommuniceras i annonserna och på företagshemsidan anses även ha stor betydelse för hur företagets image uppfattas av de potentiellt anställda. Därför blir det viktigt att de svårgripbara delarna av ett arbetsgivarvarumärke ger både existerande och potentiellt anställda de rätta associationerna, samt att dessa associationer kan byggas upp genom samverkande aktiviteter mellan marknadsförings- och HR-avdelningen.

The purpose of this paper is to investigate possible reasons Sweden might have had to motivate the start and end of its nuclear program during the Cold war. This investigation will be conducted using a qualitative research method and making a comparison between the theories realism and liberalism?s ability to explain the decisions. The question this paper is based upon is as follows: Can Sweden?s creating and shutting down of a nuclear weapons program during the Cold war be explained by the international events and actions that were taking place during this time period? The result consists of liberalism pointing out several failures on the international level that might explain the cynical decision from Sweden to create the nuclear weapons. Realism considers the decision to make perfect sense at this point in time, to protect Sweden on the anarchy that was going on at that time according to this theory.The ending of the nuclear weapons program is being explained largely by the rise of the MAD-concept which renders the acute need of nuclear weapons in Sweden void.  Liberalism on the other hand considers this a logic step due to the better established UN that is playing a larger role now than in the 1940s. In conclusion, realism does a better job explaining the start of the nuclear weapons program, while liberalism explains the end of it more efficiently. The contribution this thesis has to the research of political science can be seen mainly in three areas.

Uppsatsen behandlar hur turismorganisationer på nationell och regional nivå arbetar med turismplanering och turismmarknadsföring för att skapa en bra och sanningsenlig image av Spanien och Costa del Sol i turismsammanhang. I uppsatsen tillämpas en kvalitativ metod. Analysen sker genom texttolkning efter hermeneutiska principer. Symboler tolkas även genom semiotik och metonymi. Uppsatsen beskriver hur turismplaneringen är organiserad i Spanien på nationell och regional nivå och hur dessa nivåers turismorganisationer arbetar med turismens utveckling.

The aim of this study was to examine how the political party Sweden Democrats is represented in two Swedish newspapers. The study included a national newspaper and a local newspaper, Aftonbladet and Blekinge Läns Tidning. We studied 35 articles from both papers, from 2005 and from 2009. We analyzed the texts using the linguist Norman Faircloughs (1995) method for discourse analysis. Based on his theories, we created our own model to examine the texts. Our model primarily focused on representation. The study was conducted at a time when Sweden Democrats was given much support in opinion polls and knocked on the door to the Swedish Parliament. The study showed that Sweden Democrats in both newspapers, primarily by descriptions, the choice of interviewees, etc., often are represented as racists.

This thesis aims to examine and critically revise the language in two of Sweden ?s major newspapers Dagens Nyheter (DN) and Svenska Dagbladet (SvD), regarding the reporting of the police department of Skånes registration of the Swedish Romani minority. The research method used is qualitative text analysis based on Teun Van Dijks model for critical discourse analysis of news discourse. The material examined contains of four articles published the last week of September 2013. This thesis has a critical perspective based on the notion that the media influence the public?s opinion about certain themes, and strives to contribute to the field of research about how the Romani minority is being portrayed in the Swedish press.Previous research of the representation of ethnic minorities in the media has shown that ethnic minorities usually are represented in contexts of criminality or social problems.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

Facebook is the most widely used social media in Sweden. It allows the user to easily share the latest from their everyday life, their opinions, as well as communicate with their acquaintances. According to the latest poll from the Foundation for Internet Infrastructure, 33% of teenagers in the ages 12-15 spend their Internet time being active on social media. 63% of these teenagers visit Facebook on daily basis.Herein, we examined how Facebook can be exploited as a complement to the education of the mother tongue. The investigation was performed with a questionnaire as well as a test group that has been supplemented with semi-structured interviews. In conclusion, the study showed promising results in the usage of Facebook with the education.