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2011 Uppsatser om The history of advertising - Sida 38 av 135

Dvärgen från Löddeköpinge. En paleopatologisk undersökning

This is a paper in human osteology which concerns a paleopathological investigation about a possibly male dwarf from the early middle-age graveyard at the site of Löddeköpinge in Skåne, Sweden..

Mens : Himmel eller helvete?

The goal in doing this study has been studying public interpretations of media content in the commercials that this study uses. The analysis was based on two TV commercials for feminine hygiene products. Initially, they seemed to differ from each other, but soon the question whether or not they in fact did convey the same underlying message was raised. The theoretical premises on which the study was founded on are the gender perspective in advertising and the social construction of gender. To reveal the hidden signs appearing in these commercials and to find out their meanings, we used the method of semiotic analysis.

Den goda läsningen. En problematisering av begreppet läsning i Bokpriskommissionens slutrapport med utgångspunkt i Michel Foucaults diskursteori.

Books and reading are important elements in cultural policy. On 1 January 2002 VAT on books and magazines was reduced from 25 per cent to 6 per cent. The purpose was to increase reading in all sections of the population. A special Book Price Commission was appointed to follow and examine price trends and to work for an enhancement of reading in all groups of the Swedish population. But what form of reading are the BPC talking about? With a theoretical point of departure in the theory of power and discourse by Michel Foucault the aim of this thesis is to explore if there is an existing discourse about reading and, if so, how this discourse is operating in the BPC reports.

Produktutveckling i stadens tjänst : en explorativ studie om design av souvenirer

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.

Högskolestudenters biblioteksanvändande: En intervjuundersökning av några storanvändare

The purpose of this master?s thesis is to examine how some university students, who are using the libraries extensively, use and experience the public and the university library and what they expect from the two different library types. I also compare their expectations with the different tasks and aims of the two library types. To answer this I have interviewed seven students at the department of history of literature at Göteborg University. I have also studied some literature and research related to this subject, for example user studies about students and libraries and the information behaviour of distance students.

Idunas äpplen. Fredrika Bremers bokdonation till Högre lärarinneseminariet

In the early 1860´s, the author and opinion former Fredrika Bremer made a large donation of books to Högre lärarinneseminariet, which is the first governmental institute for higher education of women in Sweden. The aim of this thesis is to describe the collection of donated books as well as to extract information regarding Bremer's international network of contacts, her views on women's education and her relation to Högre lärarinneseminariet. Furthermore, the aim is to highlight the unique relationship between Fredrika Bremer's private collection of the books and the library of Högre lärarinneseminariet from a gender perspective. A handwritten list of the 321 titles constitutin the donation has been preserved in the seminar archive and three quarters of the books have been re-discovered in a bookcase at Årsta castle. The donation is characterized by its double origin as stamps and personal dedications remain as permanent traces in the books.

Från pilsnerhumor till dejtingakuten : Reklamgenreutveckling under 1900-talet

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

Effekten av rollkur på hästens rörelsemönster och välfärd

This essay intends to provide an understanding of the developments in the right of public access and recreational activities in the forests of Sweden, and which factors and prerequisites that have affected this development. The forest and its history, along with recreational development has in many ways shaped today?s rights of public access, but there is also an age-old tradition of public access that has affected how we have used the forest, and that also has enabled the development of outdoor recreation. Many are unaware of this, which causes misunderstanding to appear around the rights of public access and how it is supposed to be used.The essay opens with historical descriptions of public access, the Swedish forest and outdoor recreation, to thereby provide a picture of how these three fields have influenced each other over the centuries. This is followed by a description of the current access rights and the problems associated with those, and a description of other countries' equivalent of the right of public access.

Vasaparkens nya kläder : en studie av ett förnyelseprojekt i förhållande till platsens historia

In 2007 the project with the renewal of the Vasa Park in Stockholm won the Siena Prize. The architects responsible for the project described how they aimed for upgrading the park within its historical framework. Since the project was a renewal and not a restoration of the park, I thought it would be interesting to study how the architects proceeded with this work. The aim of this essay has therefore been to examine how the last renewal of the Vasa Park has chosen to approach the history of the place. To understand the historical development of the park and how the renewal project was carried out, I started with a literature survey consisting of books, the program of the renewal and articles about the project.

Det ständigt närvarande svenskämnet : Om högstadieelevers attityder till det språk de använder i andra ämnen än svenska

Film is a tool frequently used by teachers, but it is often limited to showing students how historical time periods looked like, or as a way for students to search for historical inaccuracies. The aim of this essay is to study whether it is possible to use two films based on the legend of Robin Hood as a way to teach students how to contextualize gender history. Through the use of film analysis and gender analysis of two different versions of Robin Hood, The adventures of Robin Hood and Robin Hood: Prince of thieves were analyzed. The study has shown that it is indeed possible to use film as a source material for the study of gender history, and that film can tell us a lot about the contemporary view of gender, masculinity and femininity. The didactical analysis concluded that there was no theoretical objection of using film as a source material; however, there are some things that a teacher should be aware of. Although film may be a good way to create a varied study environment and benefit students with reading- and writing disabilities, there is a risk that time-constraints and lack of knowledge of film and its methodology on, behalf of both teachers and students, may make it hard to implement.

Hot och respons. En uppsats om fronten mot framtiden med särskilt fokus på klimathotet.

Klimatet uppmärksammas under 2000-talet på ett sätt som saknar motstycke i historien. Klimatförändringarnas omfattning och konsekvenser undersöks och debatteras. Frågan befinner sig högt upp på den politiska agendan och spelar en allt viktigare roll i världsekonomin. Behovet av en respons är överhängande. FoU har en viktig roll att spela i framtagandet av adekvata innovationer för att respondera och bromsa den negativa utvecklingen.

Hållbar utveckling nu och i framtiden via historien

I vårt arbete har vi undersökt hur perspektivet hållbar utveckling framträder i tre historieläroböcker för gymnasiet: Alla tiders historia Maxi, Perspektiv på historien A och Epos historia ? För gymnasieskolans kurs A och B. Dessutom har vi, utifrån historiedidaktisk teori kring begreppet historiemedvetande, klarlagt i vilken utsträckning de undersökta läroböckerna kan utveckla elevers handlingsberedskap. Vår metod har varit hermeneutisk och i läromedelsanalysen har vi utgått från vår förkunskap om historien, en definition av hållbar utveckling samt teorier om historiemedvetande. Nedslagen som analyserats i böckerna har varit följande: upptäckterna, mellankrigstiden och svensk nutidshistoria. Resultatet visar att perspektivet hållbar utveckling gör sig gällande, dock i olika utsträckning beroende på nedslag och lärobok.

Ändring, återställning och dokumentation En studie av Stockholms slotts Västra trappas behandling och betydelse genom tre århundraden

Examensarbete för avläggande av filosofie masterexamen i Kulturvård, 30 hpInstitutionen för kulturvårdGöteborgs universitet2013:31.

Homestyling: Hur marknadsförs tjänsten och i hur stor utsträckning används den? : En jämförande studie mellan Karlstad och Stockholm

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Trauma, vittnesmål och etik. Representationens möjligheter och omöjligheter i Hayden Whites "The Modernist Event" samt i Shoshana Felman och Dori Laubs "Testimony"

This essay is a meta-theoretical study that aims to show normative and ethical implications that might follow from theories concerning representation of traumatic events in four essays from Shoshana Felman and Dori Laub?s Testimony. Crises of Witnessing in Literature, Psychoanalysis, and History and in Hayden White?s essay ?The Modernist Event?. Through a comparative analysis the essay mainly discusses how these writers deal with the problem of narrative.

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