Sökresultat:
2011 Uppsatser om The history of advertising - Sida 25 av 135
PR i det dolda : en studie om Redaktionell PR
The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.
Framtidstankar hos unga kvinnor som skär sig
The number of young women who self-mutilate in different ways has increased dramatically in recent years. Self-mutilation is a way of trying to feel better for the moment. People who self-mutilate often have some other underlying illness such as borderline disease. Women are overrepresented in this group of people and their behaviour is often rooted in a history of childhood trauma, sexual abuse, and psychic maltreatment. The aim of this study is to reveal thoughts about the future among young women who self-mutilate.
Kändis eller inte kändis, det är frågan! : En studie om användandet av kändisar, egna karaktärer och animationer i marknadsföring
I dag är det vanligt förekommande att företag använder sig av kändisar i sin marknadsföring. De hjälper till att stärka igenkännandet och får konsumenter att välja just den varan de marknadsför framför konkurrenternas varor. Men är det verkligen så bra att använda sig av kändisar? Finns det andra karaktärer som skapar större igenkännande?Vårt syfte är att ta reda på vilken typ av karaktär som skapar starkast igenkännande till ett varumärke. De karaktärerna vi har undersökt är kändisar, egenskapade fysiska karaktärer och egenskapade animerade karaktärer.Studien har genomförts med en kvantitativ ansats.
The road to recovery : En fallstudie om Arla Foods krishantering i Mellanöstern
The aim of this thesis is to expand the understanding of 16th century Flemish art by approaching paintings by artists Pieter Aertsen (1508-1575), Joachim Beuckelaer (1533-1574) and Pieter Bruegel (c. 1525-1569) from a different perspective. This is done by extending the discourse of art history, into a discourse of literary history and primarily 16th century novels by authors such as François Rabelais and Miguel de Cervantes. The paintings are studied in relation to these 16th century novels, by comparison and as a testament of this specific time period. A widening contextualization is also constructed in which a connection to the expression of the carnivals ambivalent form, as well as the notion of lower classes is explored.
Reformation of the credit rating industry - Is there a need?
The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit rating industry and illustrates the interdependence between the different relationships.
Disciplinbrott och bestraffningar i den romerska armén
The purpose of this essay is to study the crimes and punishments in the Roman army, how ancient authors describe this phenomenon and the differences between the authors descriptions. The results of the essay are that the authors mostly describe crimes such as mutiny and desertion. Ruffus is the only one who mentions and describes other types of crimes than mutiny and desertion, such as theft, rape and disobedience. The reason why there is a difference between Ruffus and the other authors are that Ruffus wrote a collection of laws in the Roman army but the other authors wrote biographies and histories and therefore they only mentioned the most dramatic thing that happened, such as a mutiny in the army for example..
Den romerska elitens banketter och dryckenskap. In vino veritas?
Romerska aristokrater vars dryckenskap redan var omtalad under samtiden står i fokus för denna uppsats. Banketter var viktiga sociala evenemang, starkt förankrade i romersk ideologi och moral. Enligt moralisternas uppfatning skulle eliten ledas av anständighet, korrekthet i beteende samt måtfullhet.Korresponderade verkligheten med ideologin? Inte alltid. Med frustrerad ton refererar antika källor om Roms aristokraters ostentativa banketter, våldsamma berusningar, tävlingar i drickandet.
Var är kvinnorna i litteraturhistorien? : En komparativ studie av hur kvinnliga författare framställs i två upplagor av Svenska Timmar ? litteraturen
This essay examines how female authors are described in the literary canon of two differenteditions of the Swedish education material on the history of literature: Svenska Timmar ?litteraturen. The purpose of this study is to investigate whether the depiction of femaleauthors has changed from the first edition (1991) to the last edition (2012), and how thesechanges correspond with the curriculums Lgy70 and Lgy11.The study is quantitative as well as qualitative. The quantitative part of the study showsthat the percentage of female authors has increased in the 2012 edition. A greater number offemale authors are also portrayed with pictures and headings.
Klockaren. En studie av klockareyrket från medeltid till 1700- tal
My aim was to get a deeper insight about the parish clerk and how this profession has changed over time in Sweden from the Middle Ages up to the eighteenth century. Who was the parish clerk? Is it possible to find out in what way his duties changed over time? The information mainly derives from written historical sources, such aslaws. It seems like the parish clerk in the countryside often was a layman whom had to be approved by the parish, the parish priest or the bishop. His position in the early Middle Ages seems to have taken the form of assistant to the priest, participating in the liturgy.
En retorisk analys av Fahrenheit 9/11 ur ett dokumentärhistoriskt perspektiv
The history of rhetorics in documentary film is a long one. The French brothers Louise and Auguste Lumiére were among the first persons who produced a documentary and their work has had a big impression in the history of documentary during the 1900 century. John Grierson has been called ?the father? of documentary film. He produced films in the English speaking part of the world and he is the founder of the concept ?documentary film?.
Islam, muslimer och väst! : en läroboksstudie om framställningen av islam under 1980-talet och 2000-talet
This essay is about how islam is illustrated in textbooks of History in Sweden during 1980-s and first decade in 2000. This study does not aim to give all answers about those tendencies, but it will lift up and discuss this issues.The essay has two questions to answers. They are:1- How does textbooks from 1980-s and 2000-s illustrate Islam?2- Do we see any tendencies of Orientalism in textbooks?The most focus in this study will be in first question, because this question is more open and need more empirical material to answer. The second question is more specific and has to do with first questions results. The first part of off essays investigation has to do with description of what textbooks writtes about Islam. After this I will compare and analyze what differences they are between textbooks from 1980-s and first decade of 2000-s.
1100-talets borgar i Skåne. En analys över den första medeltida borgbyggnadsfasen i Skåne
This essay is an attempt in analysing the establishment of the first Early Middle Ages castles in Scania. There are two types of castles in Scania during the eleventh century, keeps andringworks. This castle was built by three fixed elements of power: the crown, the church and the aristocracy. The result of the survey shows that A majority of the castles during theeleventh century in Scania where initiated by the church.The results also show two building phases of castles under the period. The first building phase begins in middle of the eleventh century and the second building phase begins in theperiod 1180- 1200.
Besjälad pedagogik : Utifrån en lärares livsberättelse
The aim of this essay is to bring up and mediate a teacher?s life story and professional history to take part of her experience of an animated pedagogy. As a tool I use the life story method, which is a qualitative interview method which purpose is to put the narrative person?s life history in the centre.One of the goals for an animated pedagogy is to learn how to be. Animated pedagogy is about making teaching living and making it meaningful and exciting.
Was or is Paul too Jewish to Accept the Idea of Christ as a Second Divine Being? Tempusanvändning i en engelsk populärvetenskaplig bok och i dess svenska översättning
I denna uppsats undersöks skillnader i tempus mellan en engelsk populärvetenskaplig bok och dess svenska översättning, Karen Armstrongs A History of God (1993) - Historien om Gud (1995). Uppsatsen syftar dels till att upptäcka generella skillnader i användningsområden mellan engelska och svenska när det gäller specifika tempus, dels till att undersöka huruvida ändrat tempus kan innebära att den semantiska ekvivalensen rubbas. Som teoretisk modell används Reichenbachs modell för att beskriva hur tidsrelationer beskrivs i språket med hjälp av tempus. Undersökningen visar bl.a. att det finns en tendens till att dåtidstempus i den engelska källtexten ofta ersätts med presens i den svenska måltexten..
Picknick på scenfältet : eller, Vad är det fråga om?
Inget abstract.