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2011 Uppsatser om The history of advertising - Sida 17 av 135

Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn. Slutligen så ger den en bättre förståelse för liknande evenemangs promotionmixer. Purpose: The study examines how the New Years review in Karlskrona markets their show and if their promotionmix has been successful. The study also answers the question of which age group the review interests.

Hej Litteraturen! : En studie av ett läromedel i litteraturhistoria ur ett genusperspektiv

The purpose of this study is to examine, from a gender perspective, Utbildningsradions TV-program Hej Litteraturen! in the light of feminist literature studies conducted during the last twenty years. I want to examine if the feminist literature studies have had any impact on contemporary teaching material regarding the question of how much space in time is given to men versus women and which female authors are included in the literary canon. Hej Litteraturen! is a TV program produced in 2010 intended for high school teaching of literature history.   By conducting a content analysis in which I divide the study in a quantitative and a qualitative component, I have investigated how much space and time is given to female writers and how they are presented. My analysis draws on use Yvonne Hirdman?s theory of the gender system.   The result shows that the female authors get 37 percent of the total reference space and 42 percent of the time-space. The program has sought to describe male and female authors equally and gives them weight and relevance to the sections in a similar manner.    In conclusion, Hej Litteraturen! is a tutorial which embraces parts of the criticisms that have existed in historical literature review papers in general and literary history textbooks in particular. Hej Litteraturen! has worked on gender aspects of the program and by picking up contemporary authors as reference points for literary history in the present, the program contributes not only not only in renewing the literary canon, but also in balancing out the dominance of male writers in the history of literature..

Att se världen i svart och vitt : En kritisk granskning av SOS Barnbyars reklamkampanjer

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

Från rollspel till roman : En inblick i den intermediala dialogiken mellan Dungeons & Dragons och The Crystal Shard

The aim of this paper is to elucidate and analyze history teacher's didactic choices in the conflict between unequal educational materials and the requirements of equality in the curriculum of Swedish secondary school. The empirical data consists of interviews with five secondary school history teachers, observations of their lessons as well as analysis of their tests. The starting point was to investigate teachers' didactic work in the role as a bridge between the non-equal historiography presented in textbooks in history and the curriculum?s demands for equality. Three different approaches have been observed in the teachers' didactic work when considering gender perspective into their teaching: that women become extensions in a male-dominated historiography; that another part of the story is presented when a gender perspective is considered; and that the gender perspective is included in history teaching and becomes an integral part of all the content of the subject.Several of the teachers acknowledged that gender equality is less prioritized than the courses core content and related assessment criteria.

Att förhålla sig till den nära historien - och planera för den avlägsna framtiden :

This thesis concerns the term contemporary history and its role in landscape architecture. Today?s contemporary history is defined as the planning and architecture connected to the 60s and 70s, in Sweden carried out as a large scale planning project called ?Miljonprogrammet?, which set out to build one million new residences in ten years. Initially, the term contemporary history and its complex of problem are examined. To deepen the picture of today?s situation, a historical review has been made, starting in early 1900s ending in 2000s concerning how different planning and architectural influences has varied through the years.

Terrorism genom tiderna : En begreppshistorisk analys av terrorism

The following is an assignment about the use of the word terrorism throughout history. This assignment contains a conceptual historical analysis of the term terrorism. The aim of this assignment is the following: To discern, through a conceptual historical analysis, how the term terrorism has been used and how the meanings of the term terrorism has changed in time.To provide an answer to this thesis is the assignment tries to answer the following questions:1) How can conceptual historical analysis be applied to the term terrorism?2) How can the term terrorism be defined?3) How has the term terrorism been used throughout history, with specific focus on the academic world and even some contemporary texts?4) Is it possible to point out some clear changes in the use of the term from the moment of its first use until current time?5) Which meanings has the term terrorism received and how are these meanings associated with the term terrorism?The assignment initially highlights different theories on conceptual historical research as well as links these theories to the actual term terrorism. After this some difficulties with defining terrorism as a term are pointed out and the impact this has on research within the field of terrorism.

Presentationsbroschyr för livsstilsmagasin

The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions ?What does clients and local company owners want to achieve from their advertising in newspapers and magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed  magazines, both nationally and locally, is extremely wide and has many similar competitors.

Kritik som transformation : ett utvecklande av Walter Benjamins konception av kritik i relation till språk, verk och historia

The present essay concerns Walter Benjamin´s engagement with the concept of critique in four of his early writings from 1916-1928. It revolves around three main themes, or objects of interest: the critique of language [Sprache], the critique of the work [das Werk] and the critique of history [Geschichte]. The main objective of this study is to show how we can understand Benjamin?s conception of critique and how he develops it in regard to language, the work and history. The essay argues that this is a vital part to understand his philosophy in general as well as his later philosophy of history in particular.

REX DVD : Om framställningar av kung David spelande på stränginstrument i bilder från tidigmedeltida manuskript

The purpose of this work was to investigate the early medieval view of the Bilical king David through the analysis of ten illuminations found in early medieval manuscripts in which he is depicted playing string instruments. First, a description of medieval manuscripts and king David and string instruments was presented, second, an analysis and a discussion of images as source material and an interpretation of the mythic and symbolic significance that is based on ideas presented by Paul Ricoeurs and Roland Barthes of the ten illuminations followed. The results showed that king David often was portrayed as a musical king, a dancer and a prophet that incarnated wisdom and justice; that king David served as a role-model for the Western regents, and that he was portrayed in an idealised and estethically appealing manner..

Den rivna simhallen - en etnologisk studie av bevarande, materialitet och kulturarv

In this essay the aim is to look at difficulties in preservation of buildings in general, andespecially the ones of the modernist era. To navigate in this huge field the study is narroweddown to take place in Finspång, a small Swedish town. In Finspång there was a swimmingpool facility built in 1967. In 2003 the facility was closed down due to its unusable conditionsand then after seven years with discussions of different plans about what to do with thefacility it was demolished in 2010. This case is the base in the essay, and why it was notpreserved.The purpose of this essay is to look at what the people in Finspång think about preservation ofbuildings with the demolished swimming hall facility as base, and what impact materiality hason questions regarding preservation, cultural heritage, memory and history.

Bonderups kyrka -Ombyggnation, tillbyggnation och rasering i en romansk stenkyrka

Uppsatsen behandlar byggnadsutvecklingen i Bonderups kyrka från romansk tid till mitten av 1800 talet. Den enskilda kyrkan sätts i relation till den mer generella utvecklingen hos skånska kyrkor som den framstår i litteraturen.Undersökningen har visat att Bonderups kyrka ter sig ha haft en tämligen typisk utveckling under senmedeltiden och även under senare perioder. Däremot har det varit svårare att nå några säkra slutsatser när det gäller kyrkans tidigaste byggnadsfaser..

Birgitta mellan himmel och jord : en studie av Den heliga Birgittas övergång från världslig moder och maka till andlig

Uppsatsen tittar närmare på Den heliga Birgittas olika livsroller och slitningarna dem emellan. Fokus ligger på Bigittas övergång från världslig maka och moder till Kristi Brud..

Jämförbarhet vs. innebörd och form

The purpose of this project is to examine the development of the upper secondary school physics course and from this get a better understanding why the course is organized the way it is today. The timeless argument for studying science in school will begin this essay. After that the reader will be aware of when important discoveries in physics were made. Then school history is presented. In this part we are told when the first school started in Sweden, but the focus lies on the upper secondary school and the physics course.

Trångt om saligheten - En studie av intresseorganisationers arbete med politisk påverkan i det post-korporativa Sverige

The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.

Jane Austens romaner på film och i litteraturhistoria; en uppsats om nutida tolkningar av en författares verk

The purpose of this study is to examine modern constructions of Jane Austens work in films and in books on history of literature. The theoretical framework contains sociology of literature, cultural studies and film theory. I compared Jane Austens books Emma, Pride and prejudice and Sense and sensibility with three film versions from recent years. In the books on history of literature I studied, I found three different attitudes towards history of literature, which also influenced the interpretation of Austens novels. The stories in Austens books and in the films are similar.

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