During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed over time is being accounted in this essay. From the newspaper being the only product on the market to now having a spread out product portfolio. By doing the qualitative interview with research representatives of six local newspapers the aimis to answer the following questions: Who were your competitors 15 years ago? Who are your competitiors today? In what way has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that the competition has increased during the last 15 years.

Rural development in Southeast Sweden- three different views and their consequences for the agrarian landscapeThis paper deals with the future for the rural areas of the southeast province of Östergötland, Sweden. The aim is to unveil, analyse and compare different views on rural development and their consequences for the agrarian landscape. Three views are considered, namely that of the different levels of Governments and their departments, that of the farmers and landowners and, finaly, that of the inhabitants of the rural areas.Differences in the views upon rural development is reflected in differences in the ways of thinking of landscapes. Is the open, and actively cultivated, landscape the ideal for all? Who is to decide what needs or ought to be done to achieve certain desired values and/or goals ? and who pays for it? The one thing that is, and should be, clear from the beginning is that all development, whether positive or negative in an area, bears consequences for the landscape.

As a Swedish landscape architecture student living in Australia for five years, I have often wondered if my memories and my associations with the landscape and the nature in Sweden, are the same as other Swedish people living in Melbourne. Most of the Swedish people who live here in Melbourne remember and associate Sweden?s nature and landscape with where they grew up or where they used to live. The plants that most of the Swedish people I asked missed from Sweden were associated to special feelings or activities. The general type of landscape people remember from Sweden is that of a landscape covered in forests, which you can walk freely through. With these memories as a foundation and with inspiration from the Swedish landscape architect Thorbjörn Anderson?s way of creating places, by letting a few strong changes play against the existing elements,2 but also with consideration of the climate and the severe shortage of water that is current in Melbourne, will I create a design concept for the garden surrounding the Swedish Church in Melbourne. A design concept that will generate memories and associations to Swedish landscapes..

Purpose/Aim: The aim is to study the critics own views upon their profession and upon the development of criticism, and to thereafter set this in relation to contemporary theory and debates.Material/Method: A qualitative study pursued through personal interviews. The results are categorized and split into different themes.Main Results: Through media convergence and a changed media culture the conditions for criticism have also been altered. But in spite of various negative prophecies, these changes cause no serious threat to criticism. New forums and new forms of criticism actually increase the importance of the traditional ditto as the authoritative voice that holds the field together. Still, there are questions and fears about a future seemingly less and less predictable.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

The purpose of this study has been to follow how the Swedish press covers the Swedish music competition Melodifestivalen and the Eurovision Song Contest. To do so, I have followed how the image of The Ark, a Swedish rock group, changed in the press during Melodifestivalen and the Eurovision Song Contest 2007. They won in Sweden, but in the big European finale they ended up in 18th place. The study is based on a discourse analysis with the focus on the social dialogue of the band in the newspapers. I have applied the analysis on 14 articles published the day after Melodifestivalen and a week ahead, and 14 articles published the day after the Eurovision Song Contest and a week ahead.

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Landskapsvårdens hantverk, 15 hp, 2012.

Executive summaryThe aim of this study is to examine how the favourability and brand exposure of Norwegian has been damage by their supplier, Boeing 787:s, problems concerning the aircraft Dreamliner. The theoretical framework underlies the content analysis that has been used to operate the study. In total the empirical data rise up to 623 articles that has been collected and analysed from the media archive Retriever. Compares to before and after Boeing 787:s problem with the Dreamliner, the results indicates that the favourability of Norwegian in the Swedish media landscape during the problems was negatively affected. The results also show that there was no increase in brand exposure for Norwergian during the problems.

This study shows how to plan a pond with an ecosystem which although it will have turtles living in it will not need to be cared. I will also demonstrate how this pond would be designed to work in the natural landscape on Mallorca. The background to the study is that I am interested to investigate how plants that we in Sweden are using as indoor plants are growing in their natural landscape and how to build a land-scape with them. The study highlights different cleaning-systems that can be used to clean a pond in a natural way. A comparison will be made between the conditions of an exterminated turtle-species which will live in this environment and a species that is easier to care for.

I och med Landscape Urbanism har landskapsbegreppet sedan en tid upplevt en hausse inom arkitektur- och stadsbyggnadsdiskurs. I och med denna nya uppmärksamhet för landskapet har ett nytt behov uppstått: att diskutera vad som egentligen menas när man använder detta mångtydiga begrepp. Med detta fokus behandlar denna uppsats komplikationerna som uppstår när ordet landskap och dess ofta motstridiga betydelser används utan att kommunicera vad som avses. Med utgångspunkt i lingvistiska teorier hävdar jag därför att språket och således semantiken, ordens innebörd, är av yttersta vikt för att formulera och konstruera nya stadsbyggnadsteorier såsom Landscape Urbanism. För vad betyder egentligen Landscape inom Landscape Urbanism? Hur kommer det sig att ordet dels används för att referera till ytorna ?mellan husen?, men även används som ett begrepp som beskriver hela stadens dynamik? Hur kan dessa mycket olika tolkningar av ordet landskap existera under en och samma paroll ? Landscape Urbanism? Denna uppsats behandlar dessa olika tolkningar, men presenterar även ett sätt att hantera detta till synes alldagliga men mångfacetterade ord. Due to Landscape Urbanism the term landscape has experienced a recent hausse within architecture and urban design discourse.

In today's society social movement are dependent on media as a channel to com-municate their political message and their discourse. Media is an arena for dis-courses but at the same time, along with Attac, one of the actors who struggle to be part of the dominant discourse of the society. This struggle is uneven due to media and the relationship is to some content hegemonic.Attac Sweden was constituted in January 2001 and got an enormous amount of attention in media. But after the riots during the Göteborg European Council in June 2001, that Attac was partly blamed for, the attention in media has faded out. This paper shows that the images of Attac in media hasn?t been favouring the movement, especially during and after the meeting in Gothenburg.

Can landscape architecture be seen as an economical asset rather than as a cost? Can well designed outdoor environments affect real estate values? This study investigates the economical value of landscape architecture and its influence on real estate prices. Research results on the relation between landscape architecture and real estate values are here compiled together with a survey made among players on the Swedish real estate market of their attitudes towards the problem. This study shows that the players on the Swedish real estate market often are unaware of the economical effects of landscape architecture pointed out in the compiled research. The study also shows that to use this information in actual projects several steps need to be taken: better knowledge of the problem, more and better compilations of research results, effective channels to spread the compiled information, proper employment and implementation of the knowledge. Extended knowledge of the relation between landscape architecture and real estate values will result in new ways of making money on outdoor environments. This would in turn have consequences for how the real estate business treat outdoor environments and how landscape architects work. The study is divided into four main questions: 1: Is there a relation between good landscape architecture and real estate prices? 2: What is the view of the players on the real estate market in this matter? 3: Is there more knowledge, research and practical models at hand? 4: What future steps can be taken to broaden the knowledge and apply it to real situations?.

This is a thesis written at the Swedish University of Agriculture inAlnarp within the landscape architecture education. The essay dealswith the landscape architect's professional identity and how it isdescribed in different contexts along with how it is perceived byprofessional landscape architects.Misunderstandings and preconceptions concerning the landscapearchitect's professional identity is common, both within and outsidethe branch of industry that includes the vocation. This raises problemswithin the industry and for the individual landscape architect. To findout if the root of the problems lies in available descriptions of theoccupation a study has been made. The study includes how thelandscape architect is defined in easily accessible information fromthe internet and in literature as well as in industry-orientedinformation such as dissertations and information from SverigesArkitekter (the Swedish Architects).

As the contemporary discourse surrounding urbanism is almost exclusively focusing on aspects of density and traditional urban qualities, it entrenches notions of what constitutes a proper city and countryside. But beyond this urban-rural dichotomy is another highly contemporary landscape. A territory usually mentioned as sprawl, peri-urban, wasteland, edge city, etc. Although its existence is due to mobilization, telecommunications, globalization and other phenomena of modern life, it is a landscape without an own name or place in public awareness.This thesis provides a case study of how to map and intervene in such a landscape, specifically along the border between Malmö and Burlöv municipalities in southern Sweden. Its structure is composed of a sequence of three parts:1 Spatial Conditions:Divided up in the sections Network, Fringe and Void.

Since the emergence of social media websites as an established part of our society, the landscape ofcommunication has undergone dramatic changes. Especially in the field of journalism, the impact ofsocial media websites, such as Twitter, has been the subject of discussions about the actual partsocial media play in communication and news reporting. The general opinion has been that socialmedia has revolutionized the way we communicate and that a shift in power is taking place as themasses now engage in, and affect, our societies way of spreading information. This study is acritical discussion about whether Twitter in particular, and social media in general, has affected thejournalistic field in the extent that many claim it has. By comparing theories about traditionalmedia, such as television and newspapers, with recent studies about Twitter, we conclude that it isto early to establish the role of social media.