I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

As a leisure time pedagogue I find it hard to have an insight into what children are playing, and how they play when it comes to free play. My experience is that in some free play, conflicts arise, which reveal hierarchies and power structures containing violations, whereas other occasions of free play suddenly come to an end as the pedagogue interferes. In this essay I investigate my responsibility as a leisure time pedagogue during children´s free play, based on two differing play situations. I also investigate the play as a phenomenon by looking into previous research on children?s play and development psychology.

The aim of this thesis is to investigate how Bahamas, a magazine belonging to the antideutsche current in German left-wing politics, acted during a two year period between the summer 2001 and 2003. When explaining the anti-deutsche phenomena and the editors? politics it is common to take the currents own history-writing as a fact, thus presenting the development of the current as a reaction to outside factors and impulses outside. In this thesis it is stressed that the editors are far from only passively reacting, rather the opposite is true. I claim that the editors have a fixed ideology that they strive to implant in to certain parts of the radical left.

The name of the study means ?The short arm - a study in diversity and arm?s length in the cultural collaboration model?. Right now there is a reform in the Swedish cultural administration where the responsibility for handing out state funds and grants to cultural organizations is changing from the state government to the local regional governments. The purpose of this study is to map the organisational changes caused by the reform and investigate how this affects the regional policies concerning cultural diversity and the arm?s length principle.

John A Warden III har en teori om hur luftkrig ska genomföras, som sedan slutet på 80-talet influerat bland annat USA i deras planering och genomförande av luftoperationer. Denna teori var som mest aktuell under Gulfkriget 1990-1991, där luftstridskrafterna genom ett agerade enligt Wardens teori gav stora effekter på konfliken.Detta arbete syftar mot att undersöka om Wardens teori fortfarande används, och vilka effekter detta agerande medför. Arbetet presenterar de begrepp som kan ses som centrala i Wardens teori och analyserar dessa mot en fallstudie som rör flygstridskrafternas agerande under inledningen av Operation Enduring Freedom i Afghanistan år 2001.Slutsatsen är att det finns spårbarhet av Wardens tankar om luftöverlägsenhet under hela perioden som arbetet berör. Däremot finns det endast spårbarhet av att koalitionen agerade enligt tyngdpunktsbegreppet, parallell attack och fienden som ett system under den inledande fasen av konflikten. Därför kan det inte sägas att koalitionen agerade enligt Wardens teori under konflikten..

The aim of this thesis is to investigate how municipalities handle planning of megaprojects. The term megaproject here refers to a large project in terms of time, space, investments, numbers of agents etc. With an increasing importance of the phenomena the need of discussing the role local politics could take in this process is important.How do municipalities handle the difficulties that come with megaprojects and what roles do they take in their work with megaprojects? These empirical questions are tested on a case where the municipality of Lund works with the megaproject European Spallation Source (ESS). A theoretical question discusses the megaproject in the light of governance and government, and structures the analysis around these two important terms.Different parts of the municipality handle there part of the planning from there own logic.

The liberal state, it has been argued, must be neutral between different conceptions of the good. Embodying ideals such as fairness and impartiality, state neutrality is intuitively appealing, but working as a restraint for state actions it is somewhat unsatisfactory. People make mistakes about their lives and people live less valuable lives than they could do. To then restrain the state from doing as much good as it can seems just as unappealing as neutrality at first seemed appealing. In this paper, a possible solution to this dilemma is presented.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

The aim of this study is to investigate the needs and wishes of 10-13- year old children, so called tweens, when it comes to their local library. What kind of library do the children want? How does the mission and different functions for the children's library of today correspond to the needs of the children? Children of this certain age have been interviewed in focus groups where they have had freedom to ?create? their own library and discuss what they consider important in a library. Skot- Hansen, Rasmussen & Jochumsen's model (2011) with four important spaces for a library - performative space, learning space, inspiration space and meeting space has been part of analyzing the result. These four different areas for the library have been divided into threefunctions: a place for being, a place for learning and a place for creating.The result of the thesis shows, among others, that even though many of the aims of the libraries and the results of research correspond to the ideas and needs of the children, one of the most important functions for the children is the library as a place to relax, a quiet room, where they can dive into their books and other media, which has not been discussed in the research I have taken part of.

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

For a long time economic tax equalization system in Sweden has been creating dispute between Swedish communities. Despite the main purpose of the system - to reduce disparities and create equal economic opportunities for all communities ? some regions were not satisfied.The main purpose of this study is to determine what extant has equalization tax on investment spending of Danderyd municipality during 2000-2010 year period. The study is based on annual reports and personal interviews. The theoretical frame of the investigation is founded on Fjertorp's classification of investments and public choice theory.The investigation shows that there were no significant changes neither in investment spending or equalization tax during 2000-2010 period, even after the last changes of economic tax equalizations system in 2005.

It has been demonstrated in this study how people working in frontline jobs in service organizations are exercising ?micro power?. The use of ?micro power? is defined as ?to in ones professional role, without objectively defensible reasons, impose sanctions on a customer?. The interviewees are explaining their use of ?micro power? with mood, working conditions, and customers? behavior.

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

The Swedish debate regarding chat control highlights a value conflict between protecting the safety of children and preserving democratic rights such as privacy and freedom of expression. This thesis examines key arguments for and against the proposed EU CSAM-regulation, analyzing them through a normative argumentation analysis method. The analysis is based on the Swedish constitution, representing the common values of Swedish society. The study reconstructs arguments from four debate articles and evaluate them according to their relevance and validity, which makes up the arguments? total evidential strength.

The purpose of this thesis is to study how homosexuals and homosexuality were represented in the press during the trials against the Pentecostal pastor Åke Green, and to what kind of social representations and narratives these representations can be related.Using critical discourse analysis and theories about the differentiation between in- and outgroups I try to unveil implicit meanings and attitudes towards gay people mainly at the local text level. The material consists of articles in Ölandsbladet and Dagens Nyheter that were produced before, during and after the trials.The analysis suggests that homosexuals are construed as a deviant outgroup and that the majority, the ingroup, is presented as an essentially heterosexual, tolerant community. Homosexuality is wrong and heterosexuality is the right way of living. Homosexuals, in terms of group lobbyism, are construed as an enemy, a threat, against Western ideals such as family values and freedom of speech. They indirectly become a threat to Swedish democracy.