During our formative years, technology has always had a natural part of everyday life, and for us technology has never been particularly gendered. If this depends on the climate and the attitude of our homes, ourselves, the combination of both or something completely different is a question we have asked ourselves at times. But our approach to technology does not seem as obvious to all women, and today the IT industry is heavily dominated by men. This has meant that we have asked the question whether there is any underlying reason why so few women opt for IT courses? Is there a link between how different IT organizations profiles and the prevailing gender ratio? The purpose of this study is to investigate whether there is any connections between how IT organizations are related to gender issues and how the structures, attitudes and gender actually looks like in the IT industry today, and how this can be seen in their branding efforts.

Study objects: JM, Folkhem and ABB.Purpose: The purpose with this study are to examine how the supplier relations are in the construction branch and compare that result with how the supplier relations are for ABB a production company.Theoretical: The theoretical chapter illustrates important and relevant parts of supplier relations, purchasing and supplier strategies to give good overview. The theoretical review will combine information from different fields to consent with the research problem.Method: A case study has been made on three different companies, one of the companies was active in the production industry the other two were active in the construction industry. Data was mainly collected through semi structured interviews on each of the three companies.Conclusions: The size of the company decided which point of view the company had on purchasing, traditional or modern view. All three companies had a centralized purchasing organization but the construction firms were more decentralized than the production company. The reason was that the construction firms were dependent with more flexibility when every construction project is unique..

Research question: How does the industrial company Scania work to get more women in leadership positions?Purpose: The purpose of this work is to describe how companies in a male-dominated industry can work to get a higher share of female leaders.Method: This survey was based on a deductive approach with a qualitative method. Theories have been obtained primarily from scientific articles and the empirical part has been collected through interviews from the companies Wiminvest and Scania.Conclusion: The conclusions the study came up with was different elements that companies in male-dominated industries can work with to get a higher share of female leaders. The first thing that companies can do is to join the project BON or similar projects to work on this issue. They can work with workshops and lectures to disseminate knowledge about the topic.

Denna uppsats handlar om skillnaden som uppstår mellan två filmer som är baserade på en och samma bok samt hur denna skillnad märks vad gäller den postkoloniala teorin. Filmerna och boken som har utgåtts från är Wuthering Heights (1939) av William Wyler, Wuthering Heights (2011) av Andrea Arnold och boken Svindlande höjder (1847) av Emily Brontë. De teorier som är använda som utgångspunkt för analysen är postkolonialism och intermedialitet. Analysen har en hermeneutisk synvinkel.Slutsatsen visar på att det finns många sätt man kan tolka en text. Hur man än väljer att göra det så gäller det att göra det lika ordentligt som Wyler och Arnold har gjort för att på så vis förmedla det syfte man vill få fram med filmen.

Denna uppsats har baserats på en undersökning av vad en specificerad målgrupp föredrar och vilka faktorer de tycker är viktigast kring onlinefilm. Med onlinefilm menas film som i ett digitalt format distribueras och konsumeras via Internet, antingen genom att ladda ned eller streama filmen. Målgruppen för undersökningen bestod av civilingenjörsstudenter inom informationsteknologiska programmet vid Uppsala Universitet. För att kunna ta fram faktorer att behandla i enkätundersökningen användes ett sätt att se på produkten som innehåller tre olika nivåer. För att anpassa synsättet till produkten onlinefilm och denna uppsats har modellen som från början innehöll nivåerna kärnprodukt, den faktiska produkten och den utvidgade produkten breddats till att också innefatta pris och konsumentbeteende.

Abstract Title: How to source from Russia? - A multiple case study of six companies? experience of purchasing in Russia. Authors: Richard Werthén, Technology ManagementJohan Öhlén, Production Engineering and Management Supervisors: Christer Kedström, Dept of Business Administration Johan Lundin, Dept of Industrial Management and Logistics, Engineering LogisticsRolf Blomgren, Purchasing Manager SR, ScaniaLars Erik Nerback, Purchasing Director SE, Scania Issues: The issues presented are:? What characterise Russia as a supplier market?? Which sourcing experiences have been made by other Swedish companies in Russia?? How can this knowledge be utilised at Scania? Purpose: The purpose of this master thesis is to find out whether it is worthwhile for Scania to look for new suppliers in Russia, based on other Swedish companies? experiences of purchasing in the country. Method: In order to answer the purpose of our thesis the study of Scania?s purchasing organisation has to be complemented with in-depth studies of other companies? purchasing organisations.

The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of this negative view of the industry and the medial change taking place, the purpose of this study is to investigate how two different generations think about public relations. More accurate, the study will through a qualitative interview study explore how young people from a highschool in Luleå and elder people from Luleå township thinks about pubic relations, and most imortant why they have this particular view. By creating four focus groups, two with men and two with women, this also enables a comparative study between the gender. The focus groups were later analyzed and compared to two selected groups of theories on public relations, the theories were positive and critical theories compound in two categories.

Syfte: Syftet med denna uppsats är att analysera utvecklingen av användandet av elektroniska business-to-business auktioner, utifrån ett kundperspektiv i fordonsbranschen. Metod: Denna uppsats präglas av den kvalitativa metoden, för att därigenom ge en ökad förståelse kring utvecklingen av användandet av e-auktioner. Inledningsvis har en litteraturstudie genomförts, varpå intervjuer med representanter för företag i fordonsbranschen gjorts. Slutsatser: Som utgångspunkt har vi valt uppskattningen att e-auktioner skall motsvara 25 procent av den elektroniska B2B-handeln i fordonsindustrin 2002. Det råder en övertygelse om att en betydande missräkning gjorts.

The educational underachievement of children in foster care has been known for a long time. This study aimed to compile and analyze the current knowledge about interventions, intended to improve foster children?s school achievements. The method used was a systematically undertaken narrative review. Despite a comprehensive searching strategy, only ten relevant studies were found, indicating that little has been done to improve the educational outcomes for children in public care.

The primary purpose of this study has been to investigate the Swedish timber industry?s perception of compression wood. A secondary aim has been to describe particular areas within the production process where compression wood is likely to cause problems. This study has mainly been carried out as a questionnaire. In order to connect the findings to current research, additional information has also been collected by means of a literature review. The questionnaire has been intended for sawmills and wood-manufacturing companies from various production classes and owner categories, as well as from different parts of the country.

This diploma work addresses the question of how much energy is spent whenmanufacturing the components of a building as well as of how much energy is used inthe production of a building. The object of the studies is BioCentrum at the SwedishUniversity of Agricultural Sciences in Ultuna just outside the city of Uppsala. The aimof the work was to investigate how much energy was consumed when manufacturingand production in relation to the management, how many years the production wasrepresented. It was also a study in how mature the construction industry is to answerhow much energy was consumed in manufacturing.In order to get these answers a question form was developed and sent to thesuppliers to BioCentrum. In this form they were to respond to the quantity suppliedto BioCentrum and the amount of energy was spent when manufacturing thecomponents.

I den här uppsatsen har vi studerat hur en film aktiverar människors sociala och kulturella positioner. Vi visade filmen Crash för åtta komvuxelever, vilket följdes av en kvalitativ intervju med dem. Eleverna fick svara på frågor om sin egen bakgrund, filmens budskap och rollfigurer, hur de uppfattade filmen och den föreslagna verkligheten i filmen, samt frågor kring sin egen framtid. Informanternas svar har hjälpt oss att synliggöra hur det görs över- och underordningar i filmen. Med hjälp av vår bakgrund och analytiska verktyg har vi interagerat med våra informanter och de har bidragit med perspektiv som vi aldrig hade kunnat se med tillämpning av enbart teorier.

Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.

Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most potential and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small company in Sweden called AYEN Technology.

Efter att värnplikten lades vilande har försvarsmaktens nya personalsystem med frivilligt anställd personal skapat en hel del utmaningar. Tidigare har en konstant tillströmning av unga soldater och sjömän säkerställt personalbehoven till både soldat- och sjömansbefattningar, utlandsmissioner, officerskår och hemvärn. Nu måste istället försvarsmakten konkurrera med den civila marknaden och avsätta stora resurser på marknadsföring för att locka till sig lämpliga kandidater. Ingångsbefattningarna som soldater och sjömän skall helst besättas av unga människor, och att det skulle bli svårigheter att nå ut till de målgrupperna var man redan medveten om. Erfarenheter från europeiska länder som genomfört samma övergång påvisar också liknande resultat med komplikationer i hela rekryteringsprocessen.Ett av de främsta verktygen för att sprida information är i dagsläget genom tv-reklam och internet.