The aim of the thesis is to explore how the human subject is depicted in contemporary posthumancinema and how these films effect our comprehension of human subjectivity. The object of analysis isJames Cameron?s Avatar (2009) and the method of analysis is cybernetic and intermedial. The conclusionis that Avatar is a film that depicts a posthuman network society where existence and subjectivity in a greatvariety of forms is possible. The film presents posthuman subjects in symbiosis with avatars, terminals,extensions and prothesis.

A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004).

Ljus är så pass självklart att vi oftast inte tänker på hur viktigt det är för oss. Det finns teorier som menar att ljus har en stor betydelse för hur vi upplever saker. Därför kan ljussättning spela en viktig roll inom exempelvis film. Med hjälp av två ljussättningstekniker som används inom film har jag skapat två olika känslor inom en och samma digitala 3D-miljö, för att undersöka om det med enbart ljussättning går att påverka hur vi upplever stämningen inom en 3D-miljö. Sedan har jag intervjuat nio personer för att undersöka om detta är möjligt med enbart hjälp av belysning eller om det krävs fler moment att ta in i beräkningen.

The study of the French market for softwood has been done in collaboration with VIDA AB. The aim of the study was to investigate important product quality and service quality dimensions, the customers? perception of the offering and generally describe the French market and present actors. The market for softwood around the world changes over time and new markets can mean opportunities for the sawmilling industry. The French market is the second biggest European market for softwood, has had presence of actors with sourcing of raw material from the Nordic countries for decades and there is a growing interest for building with wood. Theory being used is about the different dimensions that make up the total quality of softwood, together with intangible dimensions making up the total offering that helps the sawmilling industry to create positive perceived value for the customers. Methodological approach in the study was a case study research design, aimed at providing knowledge about one specific subject in one context. The general description was mostly carried out by literature studies and data from various statistics sources.

In this thesis the survival and development of a yearly recurring event will be examined. The purpose of this work is to examine how the festival Stockholm Pride has developed and to find out what underlying factors and conditions that lays behind the development. Also being examined is how the event affects Stockholm city?s tourism industry. To be able to fulfill the purpose of the thesis a qualitative research has been used and two persons with allot of knowledge about Stockholm Pride and Stockholm?s tourism industry has been interviewed.

Svart Själ är en kortfilm i genren skräck/thriller som är inspelad i High Definition Video och ljudlagd i 5.1 Surroundljud. Skapandet av denna film har involverat tre faser; Förproduktion (manus, casting av skådespelare, lokalisering av inspelningsplatser och införskaffning av rekvisita), Produktion (inspelning) och Postproduktion (redigering, effekter, musik och ljudläggning). Filmen handlar om ett kusligt hotell där ett mord har begåtts på ett brutalt sätt och den enda överlevande kommer inte ihåg något alls. Dagen efter kommer Peter, en journalist, till platsen för att undersöka saken. Vi följer med Peter in i en rysande historia där sanningen om hotellets mörka förflutna möter dagens ljus.

This paper examines women's positions in the music industry. By quantitativelyinvestigate ten major companies on the swedish music market, the authors have beenable to mapp positions that are dominated by women and as well as men. The essaydiscusses several theories of both gender in organizations and gender in society inorder to analyze the quantitative results.The aim of the paper is to highlight the current segregation of careers in the musicindustry as well as to lay a foundation for further research on why it is segregated.Clear graphs shows the gender distribution between women and men in business butalso the distribution of gender in occupations / positions in similar companies. In theanalysis the authors reflects on the results using relevant gender theories. In theconclusion, the authors explain the result generated by the analysis and illustrates theprevailing segregation that exists in the music industry.This paper has concluded that a seemingly even distribution between men andwomen in business organisations can sometimes be misleading.

The background to this study is that the forest company, Holmen, has found large discrepancies between harvested volume and the measured volume at the industry. Factors like bark features, breakage, double tops, bends and stem damages was noted, and all stems were measured manually. Hypothesis testing with the method "random in pairs" were used to examine whether the harvester measured values significantly differed from the manually measured. The result of a properly calibrated harvester shows in average underestimation of the volume with Skogforsk Pine as a bark function. This means that the harvester isn´t the reason why the volume measured in the industry is lower, the fault is elsewhere. The study also indicates a need for a unique bark function for logepole pine..

Hur återberättar man ett minne från sin tidiga barndom? Vilken gestaltning ger publiken bäst inblick i minnet och får dem själva att tänka tillbaka på deras egen barndom? Detta arbete utgår från dessa frågeställningar och undersöktes genom en testgrupp som fick se det eget skapade material och sedan svarat på en frågeenkät. Svaren ifrån enkäten har sedan analyserats och resultaten redovisas i detalj i detta arbetes sista kapitel.För att kunna göra ett bildmaterial så trovärdigt som möjligt för arbetets undersökningsgrupp att se på så utgick jag från ett eget minne, mer specifikt, ett minne från det år jag och min familj bodde i Albanien. Jag var då 5 år gammal och där gick jag lucia för första gången. Det skapade materialet blev två filmer av samma minne, en utifrån mitt perspektiv, film X, och ett utifrån mina föräldrars, film Y, och undersökningen kretsade kring vilken gestaltning som passar bäst för frågeställningen.Arbetets hypotes är att den gestaltningen, som på ett genomgående sätt visar att minnet är äkta är den som vidare ska användas i liknande arbete.

Den här uppsatsen handlar om hur serietidningens narrativa likheter och olikheter med litteratur samt film och hur dessa kan användas för skapandet av ett ickelinjärt narrativ. Vi ville se var styrkan ligger i serietidningar för att försöka berätta en berättelse på ett nytt sätt som vi inte är vana vid att se. För att undersöka detta forskade vi kring vad ickelinjärt berättande är och vad som skiljer olika berättande medium från varandra. Vi applicerade sedan denna forskning i skapandet av en serietidning där vi testa de tekniker och metoder vi lärt oss om tidigare. Resultatet bygger på erfarenheterna som vi fått från skapandet av serietidningen och hur de olika narrativa likheterna samt olikheterna kunde appliceras på en serietidning.

Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

The aim of this study is to investigate how it is possible that tourists who are not actively seeking child prostitutes still account for the majority of child sex tourists. The study includes tourists, locals, people working in the sex industry and staff from Swedish embassy and ECPAT international in Bangkok. The study was conducted with a qualitative approach and an ethnographic method, using field observations and interviews to collect the empirical data. The data has then been categorized in to different themes and analyzed using previous research on the subject. Hirschis theory of social bonds was then used to further interpret the results.The results of this study show that the tourists in Thailand, who are not seeking out child prostitutes, will most likely come in contact with them anyway.

AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.

Analogue photography is something that many thought died out in the beginning of the 21?st century as a result of the digital revolution. But that?s not the case. As the digital revolution swept over the world a movement of analogue cameras, and so called toycams grew bigger.

The purpose of this thesis is to analyze how the ongoing controversy surrounding the Internet, the phenomena of digitalization and file sharing will affect the music industry in the form of the ?big five? labels. Furthermore the thesis aims to present a recipe of strategies for the companies? survival by studying their situation through a theoretical perspective in conjunction with a comparative analysis with industries facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level.