Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

I uppsatsen undersöks den feministiska filmteorin utifrån ett feministisk perspektiv, för att sammanfatta och klargöra de ståndpunkter som utgör teorin. Fokus är framför allt lagt på sättet kvinnor representeras i film, och hur man kan tolka den kvinnliga närvaron. Diskussion förs angående de mest förekommande perspektiven inom filmteorin, såsom den psykoanalytiska, samt de alternativa perspektiven postkolonial och lesbisk teori, som bidrar till förståelsen av kvinnors representation i film. Resultatet av diskussionerna uppmärksammar både styrkor och svagheter hos teorierna, men visar framför allt hur relevant det är att använda sig av det feministiska synsättet för att öka jämställdheten inom filmbranschen, filmvärlden samt publiken..

The purpose of this study was to get an idea of ??how the leaders in the real estate industry perceive and manage boundless working conditions. Questions that were answered were how the leaders in the service influence and control the employees' working conditions. Also how the communication strategies are designed to facilitate the work towards common goals, when tasks are not limited to the workplace. The study examine if boundless working conditions is characterized by unspoken expectations.

We have in this study preformed a quantitative examination on how hooligans use film and new technologies to spread private videos on the Internet. With today´s technologies it is very easy for hooligans to publish their videos. In this study, we have choosen to do a questionnaire poll based on seven questions about what people think of hooliganviolence on online video sharing sites. We have also conducted an online interview with a former swedish hooligan. The people who participated in our study are all anonymous, and therefore we have no age or gender included in our study.

Since the turn of the millennium a sharp increase in the interest for bio energy has been observed. Important reasons for this growing interest can be due to the fact that fossil fuels are a finite resource. A net discharge of greenhouse gases occur when fossil fuels are burned. The discharge of greenhouse gases are considered to be the main reason to the greenhouse effect. Means of control to increase the use of bio energy has been introduced and, as intended, the use of bio energy has increased. As a result of the legal provisions the ability to pay for bio energy has increased, which the forest industry view as a problem.

Varifrån kommer föreställningar om vad som är rätt eller fel, normalt eller onormalt? Hur har de uppstått och hur upprätthålls de? Syftet med den här uppsatsen är att undersöka hur sådana föreställningar kan uppstå och upprätthållas och att undersöka vilka sorts aktörer som är med i den processen samt hur de agerar och vad det bär med sig? Varifrån kommer till exempel föreställningarna om hur man ska bete sig för att uppfattas som en "normal" man eller kvinna? Vad händer när någon avviker från dessa normer och föreställningar?Jag har i min litteraturstudie funnit flera olika teoretiska perspektiv som är knutna till det vida begreppet kultur. Jag har närläst undersökningar där man kan studera hur norm, ideal och avvikelse, både i teorin och i praktiken, genererar normativa identiteter.De resultat jag har sett är att det görs skillnad på pojkar och flickor redan när barnen går på dagis. Denna åtskillnad att tjejer bland annat inte får ta för stor plats i det offentliga rummet eller höras för mycket eller att pojkar inte får bli för "lipiga" tar sin början innan barnen har en möjlighet att ta ställning till begreppen man eller kvinna. Både uppsatsen och gestaltningsarbetet fokuserar på strukturer som skapar och upprätthåller normativa eller "normala" identiteter.Mitt gestaltningsarbete består av en animerad film och kan ses som en parafras över bröderna Andy och Larry Wachowskis filmThe Matrix från 1999.

This essay examines a small selection of Swedish newsreel and documentary short films, primarily travelogues, produced shortly before and after the second world war. The general aim is to expose differences in the representation of ?The Other? and the ?ethnic Swede? by applying a critical discourse analysis. The purpose is to illuminate how the material positions the latter as the norm and then contextualize this with xenophobic currents that had developed up until the middle of the twentieth century. Theoretical and methodological framework is drawn from the field of cultural studies as well as the nonfiction film.

The everyday work at a staffing agency and how its leaders deal with the problems that appears: A case study at Maxkompetens.The purpose of this paper is to increase the understanding of how leaders at a staffing company deal with the everyday problems that arise from a geographically dispersed workforce.The staffing industry has grown by 30-40 percent annually and has over the past 15 years been the fastest growing industry in Sweden. This shows that the interest and demand for the staffing industry and its activities are now rising at an increasingly faster pace. This is an industry that is operating under specific conditions and with a geographically dispersed workforce. This will make the leaders of a staffing company to an important link between the staffing leaders and the staffing personnel.The relationship between the staffing company's leaders and its personnel is important, but not completely trouble free. Difficulties arise in that the employees may be located in different places and at various client companies with the result that the leaders of the staffing company cannot have a daily personal contact with their geographically dispersed personnel.We have used a qualitative approach on our paper and our empirical methodology has been a case study with ethnography and interviews.

The concept of green IT is a hot topic in the industry right now. The requirements forenvironmental friendliness are becoming increasingly common. There is a lack of knowledge andunderstanding of what green IT means and how it can be achieved. Our study shows that the useof ICT can never become entirely green, but a lot can be done to become greener. We haveproduced a balanced scorecard which in theory leads to better governance, increased knowledgeand a common picture of what the work of greening IT means for employees and theorganization.

Monster fyller en väldigt viktig roll i dagens skräckfilm och skräckspel där en av deras största uppgifter är att vara skrämmande. Denna uppsats är en studie som fokuserar på hur man designar skrämmande monster inom spel och film. Vi har, med hjälp av teoretiska tolkningar, tagit reda på faktorer som kan påverka vad människor ser som monster samt hur man kan göra monstret skrämmande på en kognitiv nivå. Exempel på sådana här faktorer är kultur, etnicitet, religion. Även sexism och rasism har en betydelse i detta samband.

Uppsatsen granskar om det finns specifika narrativa mo?nster fo?r hur antagonister do?r i samtida amerikansk film med den klassiska bera?ttarstilen eller den s.k. postklassiska bera?ttarstilen (dvs. Hollywoodfilm).

AbstractSyftet med detta arbete är att ta reda på om Bollywoodfilmer innehåller korta eller långa sekvenser med mindre ingående eller mer ingående sekvenser med religiöst innehåll. Detta har genomförts genom att jag först har skaffat en bakgrundskunskap om filmindustrin Bollywood, om Indien, och om hinduismen.                      För att genomföra undersökningen studerades fem Bollywoodfilmer och alla sekvenser med religiöst innehåll antecknades. Dessa sekvenser analyserades sedan och fick antingen stämpeln kort, mindre ingående eller längre, mer ingående.                       Resultatet blev att antalet sekvenser i filmerna varierar väldigt mycket från film till film. En film kunde innehålla endast kortare mindre ingående sekvenser eller många korta mindre ingående sekvenser och flera längre mer ingående sekvenser. Något som dock påverkade antalet sekvenser i filmerna var speltiden, de längre filmerna innehåller fler sekvenser än de kortare filmerna.Slutresultatet är att de kortare, mindre ingående sekvenserna är klart dominerande i Bollywoodfilmer. Nyckelord: Bollywood, hinduismen, Indien, Tid av glädje tid av sorg, Paheli, Lagaan, Marigold, Devdas..

The Swedish automotive industry has since way back been struggling with bankruptcy, abroad buy outs and staff cuts. Competition and pressure on prices are two factors that affect the automotive industry. Because of this, the companies are pressured to continuously developing their work in addition to be able to compete on the market. The aircraft industry has successfully managed to implement additive manufacturing (AM) and for motorsport has several components manufactured with AM been used. When AM is used as a manufacturing method, there are a number of advantagesthat follows.

Corporate Social Responsibility (CSR) is a topic that is becoming increasingly important in today's society. CSR is a concept whereby companies voluntarily integrate social and environmental concerns both in their business but also in interaction with their stakeholders. The society of today sets high expectations for how companies take their social responsibilities, especially in industries where the risks to individuals and the environment are high. In this study, we tried to answer the following questions; what kind of responsibility do companies in the plastics and chemicals industry claim to take and why might this be due? What differences exist between the investigated companies in the industry and what may these differences be rooted in? The purpose of this study was to obtain an understanding of the interest in working on sustainability in the plastics and chemicals industry.

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.