The aim of this study was about how librarians in Sweden work with their web page to reach young people between the ages of fifteen and nineteen. Most of the youths in Sweden today use Internet every day for several reasons, and the library should have an obvious place there as well. It shouldbe obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown that librarians and youths think differently in this question. Youths think that the library web page is more important for the librarythan the librarians do.How do the librarians work with marketing for youths on the web page? Do their policy documents help them in their work?To study this area we have interviewed librarians from six quite large public libraries from different parts of thecountry.

Det här är slutreflektionen för ett examensarbetet Recúrrens, skapat av Mikael Berglund och Johan Cederholm från Medieteknik och Joel Arwidson och Charlie Persson från digital ljudproduktion. Recúrrens är en novellfilm vi gjorde från idé till färdig film och vi kommer beskriva hela vår arbetsgången i den här slutreflektionen. I den andra, reflekterande delen, diskuterar vi hur arbetet gick, motgångar, framgångar och slutresutlatet. Bifogat finns även manuset och bildmanuset..

The aim of this thesis is to discuss selected parts of cataloguing both from a practical and a theoretical viewpoint. It presents the basic grounds for cataloguing of printed as well as non-printed materials. The focus lies on the main entry heading and its author/title problem concerning film. The thesis theoretical part consists of an analysis of central documents dealing with the author concept from both a library- and information science perspective and a film science perspective. The practical part consists of interviews from two Swedish public libraries, which have different approaches on presenting films.

This thesis is about how the library can help immigrants integrate into theswedish society. By studying leading documents of the libraries in Malmö,Stockholm and Umeå in search for how the relate to work consideringimmigrants and integration I have studied the library as a bridge betweenbeing included and excluded in the society. The thought is that the libraryopens the door to new worlds both for immigrants and born swedes toobtain knowledge about a culture different from their own.In my thesis I reached the conclusion that library on a day to day basisworks with the integrationprocess for immigrants. Although the leadingdocuments should evolve since they show gaps and seem somewhatmisguiding in their presentation of the libraries function. The librariesshould work more with analysis of the environment that they are active in sothat they are more individualized for the people around it.

Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

Den långsiktiga bevaringen av digital information innebär nya utmaningar för svenska offentliga arkiv. I arbetet med att utveckla system för att hantera dessa utmaningar utgår svenska offentliga arkiv ifrån en konceptuell rammodell kallad Open Archival Information System (OAIS- modellen). Syftet med denna uppsats är att bidra med en ökad förståelse för hur svenska offentliga arkiv kan hantera de aktiviteter som ryms under bevarandeplanering (Preservation Planning) enligt OAIS-modellen. För att uppnå syftet har existerande forskning på området granskats och kopplats till bevarandeplanering enligt OAIS-modellen. För att kunna utvärdera den existerande forskningen har ny empirisk data samlats in genom kvalitativa intervjuer.

Den långsiktiga bevaringen av digital information innebär nya utmaningar för svenska offentliga arkiv. I arbetet med att utveckla system för att hantera dessa utmaningar utgår svenska offentliga arkiv ifrån en konceptuell rammodell kallad Open Archival Information System (OAIS- modellen). Syftet med denna uppsats är att bidra med en ökad förståelse för hur svenska offentliga arkiv kan hantera de aktiviteter som ryms under bevarandeplanering (Preservation Planning) enligt OAIS-modellen. För att uppnå syftet har existerande forskning på området granskats och kopplats till bevarandeplanering enligt OAIS-modellen. För att kunna utvärdera den existerande forskningen har ny empirisk data samlats in genom kvalitativa intervjuer. Viktiga slutsatser som har varit möjliga att dra i denna undersökning är att en migreringsstrategi är att föredra för svenska offentliga arkiv. Det kan även vara lämpligt för svenska offentliga arkiv att frångå OAIS- modellen och lagra teknisk metadata dels i informationspaketet och dels i en separat referensdatabas.

The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.

The aim of this thesis is to map the research area of scientific collaboration within Library and Information Science LIS. The purpose is to find out who is doing research in this area, who they cite and if they get cited by other scientists outside of LIS. Scientific collaboration is an interdisciplinary research area with researchers from different disciplines such as LIS, human-computer interaction, psychology and sociology. We have concentrated our study to North America, Ireland, Great Britain and Scandinavia. In order to find researchers, we visited the websites of all universities with library and information science faculties in the chosen countries.

This thesis applies a discourse theoretical approach in order to examine in whatways and with what possible meanings the library at KVINFO participates in the overall gender discourse in society. This means that our reading takes place at a metatheoretical level, focussing on the library as a constructor of meaning in relation to society's gender discourse.Besides the actual reading, the thesis argues for the fruitfulness of using both a discourse theoretical and a feministic perspective in the field of Library and Information Science. By looking at libraries in general through a lens provided by these perspectives, libraries are staged as battlegrounds for competing discourses,that attempt to promote its particular knowledge claim on how reality should be perceived.The reading shows that it is possible to perceive the library at KVINFO as amaterial articulation that takes shape by and is part in a feministic counterdiscourse against the masculinistic hegemonic discourse, which throughout ?hisstory? has positioned women as ?the other?, and established men as the normative category in society, including the libraries. Through its practise KVINFO has contributed to a change in the collective identity ascribed to women.

The aim of this thesis is to analyze how small and medium-sized management consulting firms in Sweden work with human resource management during digital transformation. By interviewing companies, this study explores their approach to attracting, recruiting, and developing competence. The results showed that management consulting firms have good access to candidates, made possible by having a strong corporate culture and attractive working conditions - Crucial parts for attracting talent. Social media and networking are frequently used for marketing and attracting interesting candidates. Digital tools and social media showed to be useful during the recruitment process, but personal contacts and networking still play a central role.

The starting point for this study is the situation for immigrants during the process of integration. This study aims to describe and discuss, with a broad approach, if certain information needs arises when immigrants meet the Swedish labour market and in such a case, do they use the library and how does the public libraries meet those needs. A secondary aim is to help increase the understanding of immigrants and forming a basis for further efforts by the libraries to improve services for immigrants and point at areas where there is a need for further research. - Which expectations and demands meets immigrants on the labour market and which library needs are possibly generated by this? - What services and range of material do the libraries offer immigrants and how are they marketed at the libraries homepages on the Internet? - Do immigrants from outside the western culture use the library and in that case how? Swedish human capital and Swedish social capability are identified as demands that are often held by operators on the labour market.

In a world where digital media is becoming a greater part of people?s everyday and working lives it is plausible to assume that the upcoming generation of pupils expect the teaching media to adapt thereafter. It is this assumption of an increased demand that Natur & Kultur is hoping to be able to meet. This thesis has been a stage in the process of producing digital material in the subject of mathematics for high school students. Specifically the aims of this thesis have been to make a rough description of the largest competitive companies? products within the same market, explore and put together a brief theoretical foundation of contemporary research and produce concrete examples of ideas for digital applications.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.