Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

The aim of this master?s thesis is to analyse the construction of European identity in three ofcontemporary EU initiated projects for the digitisation of collections from museums, archives, andlibraries. The source material consists of the web pages of the projects Minerva, MICHAEL, andEuropeana, as well as some other policy documents on digitisation and access from EU authorities.Theories on nationalism and construction of heritage are used as an overall context to the problem.After a brief description of the mentioned projects, the author undertakes an analysis of theways that the concept of ?European heritage? is depicted in the source material. The result is thefollowing: normally, the true European heritage is considered being united even though it isdiveded culturally, historically and linguistically.

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

The object of this thesis is to discuss the limits of the hypertext concept. The issue is whether the concept of hypertext necessarily depends on the conditions of the electronic media and www, or if the concept of hypertext more likely is founded on certain textual structures and strategies. In the light of contributions to hypertext theory during the 1990s, this thesis compares different views on hypertext, and concludes with an evaluation. The poem it the authors own translation of the original Danish title det, written in 1969 by the system-poet Inger Christensen, is the object of this case study. The poem is analysed with respect to its structural organisation and literary composition.

Abstract The aim of this study is to find out how teachers view the importance of reading in the teaching of foreign languages. In relation to this, we wish to gain understanding of what teachers want to achieve with reading, how they choose texts and what difficulties they encounter in getting their students to read. Six teachers from three different upper secondary schools in southern Sweden were interviewed for the study. We also examined the text-materials that they were using for their instruction. The findings show that students read mostly adapted texts from textbooks and, to a limited extent, authentic materials.

Denna uppsats har som syfte att undersöka hur några lärare ser på och använder det vidgade textbegreppet i svenskundervisningen på gymnasieskolan. För att uppnå detta syfte formulerades tre frågeställningar som studien söker svar på. Dessa frågeställningar är: Hur uppfattar lärarna konceptet ett vidgat textbegrepp och vad uppfattar de själva som en text? Hur, när och varför arbetar lärarna med ljud- och bildbaserade medier? Vilka möjligheter och hinder upplever lärarna i Skolverkets mål om ett vidgat textbegrepp och generell mediekompetens i svenskundervisningen? Genom semistrukturerade intervjuer undersöker studien sex svensklärare på en gymnasieskola i södra Sverige för att söka svar på frågeställningarna. Undersökningen pekar på att det finns mer att önska vad gäller såväl synen på text och uppfattning om vad en vidgad textsyn innebär.

Studien ar en analysering av omskrivningsregler framtagna av Decker (2003), dessa omskrivningsregler har implementerats i ett verktyg som heter CogFLUX. Syftet med dessa omskrivningsregler ar att forenkla det svenska spraket och gora det mer lattlast. CogFLUX tar en given text som input och omskrivningsregler valjs ut och appliceras pa texterna med hjalp av verktyget. Detta verktyg returnerar sedan en omskriven text och de tre olika lasbarhetsmatten LIX, OVIX och NR for texten. Syftet med studien har varit att se huruvida olika permutationer av en given uppsattning omskrivningsregler ger olika resultat matt med lasbarhetsmatten samt om det finns kombinationer av omskrivningsregler som fungerar battre an andra.

The purpose of this study is to examine constructions of plaintiff [woman] and the defendant [man] in Swedish rape convictions from 2013. The cases in this study cover acquaintance rape. We also intend to analyze the constructions of the sexes in relations to each other. The study is completed by a qualitative text analysis, with inspiration of a hermeneutic interpretation. The result is presented by four categories: the worthy of protection of the woman, the penalty of the man, the complicity of the woman and credibility.

Eftersom att samhället förändras ställs nya krav på vad läskunnighet innebär. Bilder omgeross ständigt och förmedlar budskap i lika hög grad som skriven text enligt det vidgadetextbegreppet. Syftet med litteraturstudien var att undersöka vad forskningen säger omeffekterna av användandet av bilder i samband med läsutveckling med utgångspunkt ilärandepotential för eleverna.Artiklarna var åtta till antalet och innefattade fem kvantitativa undersökningar och trelitteraturstudier. De teman som har betydelse är i de kvantitativa artiklarna; inferenser,arbetsminne, ögonfixering, bildpreferenser, fysisk interaktion med bilder samt läsförståelse. Ilitteraturstudierna identifierades 4 olika teman; lärarens roll, meningsskapande genom bildoch text, elevers utveckling och vår tids krav.

In printed text, sound is a somewhat forgotten aspect. The recitation of text is vital in areas like poetry and oratory, but still has no distinct technique of being communicated. Emphasis of a word might be expressed through italics, but no canonic character set or system for vocal delivery of texts exists. With this essay we are creating a foundation for a development of such a character set or system. By studying existing visualisations of sound and comparing these with semiotic and perception-based theories we obtain useful insights for a prospective system for visualisations of vocal sounds.We conclude that the aspects of sound one wants to visualise must be carefully defined since the viewer cannot process infinite amounts of information.

ADHD has for a long time been perceived as something that affects children and grows away with time. American psychiatric association state that ADHD may appear differently with adolescences and adults than with children. That could lead to misunderstandings and exclusion by adults and adolescences with ADHD at work life amongst other situations. This report investigates that exclusion and tries to find what information that needs to reach certain target groups to prevent it from happen.The works focus is text design, a part of information design, and looks firstly at the factors that make good information material. Then I investigate if there is a need for more information about ADHD within working life and if so what it would contain.

National libraries hold large, valuable repositories of often unique materials. How can we ensure that the knowledge is accessible without endangering the materials that hold the knowledge? Digital preservation is meant to solve this problem. With more and more material being accessible digitally, users are expected to do more and more of the finding on their own, instead of being guided by librarians. What kind of knowledge do the librarians have, that cannot be mediated through a system? How is the knowledge of experienced librarians passed on to new librarians? What is the difference between physical and digital materials? I have interviewed senior and junior librarians of Det Kongelige Bibliotek in Copenhagen, Nasjonalbiblioteket in Oslo, the National Library in Helsinki, and Kungliga Biblioteket in Stockholm to learn about their journey to knowledge of their collections.

Detta är en reflexiv text och presenterar hur funktionella animationer, skapad med animationsprincipen Straight Ahead Action, samspelar med dekorativa animationer, skapad med en modifierad upplaga av animationsprincipen Pose to Pose, och hur de båda formerna av animation förmedlar samma karaktär hos en avatar i spelet Dreamlord the Reawakening (Lockpick Entertainment, 2008). Animationerna representerar det kvinnliga och det manliga könet i sitt utförande, förhåller sig till givna riktlinjer om animationslängd och begränsad yta de kan utspela sig på samt fungerar med en rad olika uppsättningar av vapen och rustningar.Hos avataren i spelet Dreamlords the Reawakening finns det animationer som syftar till att indikera för spelaren vad som händer med spelarens avatar på skärmen och är direkt kopplat till den funktion i spelet animationen representerar. Det finns dessutom animationer vars syfte är att förtydliga och underhålla samtliga spelare när två spelare spelar mot varandra.Denna reflexiva text behandlar den metod som använts vid skapande av animationerna, bestående av ett förarbete, ett iterativt huvudarbete och slutligen en utvärdering. Arbetet som utförts har sammanställts till ett verk och en analys av verket har genererat flertalet resultat.Syftet med denna text var att identifiera och analysera två typer av animation i spelet Dreamlords the Reawakening för att ge en djupare kunskap av de problem som uppstår och den problemlösning som krävs för att skapa dynamiska animationer för det två typerna av animation till ett MMORTS-spel..

This text deals with the shooting of a movie comedy. The author of this text was script writer as well as director. The film was extremely dependent upon the interpretation of the role of the leading female character, but the director and the leading actress, in spite of their willingness to cooperate, were unable to understand each other, and no creative meeting ever occurred.The film dealt, in amused distance, with male and female strategies and shortcomings, but the lack of understanding between the director and the leading actress caused the subtleties of the text disappear, so that when the film was ready it was possible to interpret it in a way that partly opposed its intentions.From the director?s point of view different aspects of the situation are investigated: what could she /should she have done? What are the obstacles for a better understanding? Is ?understanding? dependant only upon that which is verbal? Should the director not only be a director but also a kind of therapist? What is professional and what is private? Could a director who wasn´t also the script writer have seen other solutions? And how does it affect you as a female director never to have role models, only a very clear idea of what you don?t want your professional role to look like.The director thought she was being constantly compromising, but finds out she was not, she had only a different, and in appearance, friendly but manipulative strategy in trying to reach her goal: that of enforcing and implementing her personal interpretation of the script. The role of director is also a role, and must be played.

Background Satisfaction of life and wellbeing is shown to be important when the quality of life is to be understood. The nurse has a significant role in the care of the patient and in his/her experience of life. Aim The purpose of this study is to examine the quality of life, from a nurse perspective. Method The text analysis was carried out with qualified attempts, of a book, "Quality of life a challenge for the nurse" (in Swedish) by T. Rustoen, a nurse who also worked as a teacher in Norway.