Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

The purpose of this thesis is to identify and analyse the view and consciousness of history present in essays written by Swedish high school students in 1877 and 1929. A theoretical framework was established in order to accomplish this, based on the theories of Peter Aronsson and Jörn Rüsen (through Lars Andersson Hult) that defines consciousness of history through a matrix that expresses a progression as well as a scaling complexity. Furthermore, the theories of Knut Kjelstadli and Magnus Hermansson Adler were adopted to establish two different types of view of history: one adhering to a view of history where groups and individuals are seen as integral to the progression of history, and the other explains historical process through more functional explanations, such as dependant on cultural and social structures.This framework erects ideal-types of different types of view and consciousness of history, and the thesis at hand strives to categorise the different kinds of view and consciousness of history found in the studied essays in accordance with these ideal-types through two different models based on the above mentioned theories.The findings presented here largely point to a view of history that is largely centered on an actor-oriented view of history, where individuals such as kings and generals are given a central position when historical events are being narrated, and is present in both 1877 and 1929, with some shifting nuances. As for the consciousness of history the lion part of the analysed texts can be seen adhering to a more traditional type of consciousness in 1877, although a slight shift can be seen towards a more complex type of consciousness in the texts from 1929..

Hur en text ska utformas och förmedlas om man vill att den ska bevaras i minnet hos mottagaren och vad som väcker emotioner är frågor som den här studien vill söka svar på. Ett bekvämlighetsurval har använts och deltagarna har läst och lyssnat till olika texter. Efter varje text besvarades en enkät. Resultatet visar att utförandet av text och uttryck är beroende på om vi ska läsa eller lyssna till den. Vidare har ett samband mellan upplevd emotion och upplevd minnesförmåga noterats.

The purpose of this study is to examine the difference between three query strategies with respect to retrieval effectiveness. The thesis aims at examining how two types of noun phrases containing a modifier to the head word, which is a noun affect the retrieval performance with regard to recall and precision. The noun phrases in the thesis are of two types: 1) noun phrases containing a modifier to the head word (which is a noun) and which are not dictionary phrases (NF) and 2) dictionary phrases. Both types of noun phrases in this thesis contain at least two words. The queries were executed in Query Performance Analyser, QPA, containing the InQuery system and a sub collection of TREC-Uta documents with its topics.

Det finns flera studier som visar att text och bild i samverkan är bra för inlärningen och förståelsen. Men att bara lägga till bilder i ett textmaterial eller tvärtom, garanterar ingen förbättring. Hur kan text och bild samverka från ett kognitionsteoretiskt perspektiv i en produktinformation för att öka förståelsen om funktioner i ett komplext system? Det är frågan jag ställer mig i denna studie och avgränsar mig till att analysera en broschyr om internsystemet PERFEKT. Broschyren är framställd av Tjeders som marknadsför och tillverkar komponenter inom bland annat vård och omsorg.

Mechanical harvesting may result in timber damages leading to reduced saw log quality. The initiator of this study was VIDA ? a privately owned concern operating in the value-adding process industry of forest raw materials. The aim of this study was to examine the type and amount of damages on Alvestakubb caused by the harvester head during the cutting process. The aim was also to compare the damages caused by different types of feed rollers and to evaluate the effects of temperature on damage occurrence.

This thesis examines if commercial-of-the-shelf (COTS) systems meet the needs in different types of organizations. This was investigated through a case study of a COTS system. The system is built for contact centers and used in different types of organizations. Contextual inquiries with users from six different organizations were held together with interviews with stakeholders of the system. This gave an understanding for how the system is used and the needs to be met in the different organizations were recognized.

This project has been about illustration, text and format with illustration as the main communication path.A study has been made of how these three elements interact, particularly how text and format affect the illustrations. The goal has been to create an illustrated story in a form of a book. The story is about the feeling of being alienated from other people and invites the reader to make their own interpretations. The main target audience has been the ones who is interested in illustration and storytelling, no matter of age.Colors has been inspired from animated movies and the natur. Various textures such as wood, fabric and metal for example has been scanned to create a rough feeling.

This project is made to see at which time at the year it?s best to sell an apartment inside the tolls in Stockholm city. The two types of apartments that are compared are one room and four rooms.The comparison is made at the request of Valuegard since they were interested in the result and it?s considered as a interesting comparison.This comparison can be extended to other amounts of rooms in an apartment. But in this project, only two types will be represented.The result can be used both for those who wants to sell and buy an apartment.

AbstractSince the 2006 election the country of Sweden is governed by four Liberal and Conservative parties. Parties that by cooperating maintain power in office and forms a so called coalition. A coalition that not only can be seen at the national but also at the local level. According to pervious research coalitions that holds control of the seats in the government at the national level tends to increase the total expenditures compared to other types of government formations. Can a similar connection be seen at the local level? This the fundamental issue of this essay.

The goal and purpose of this essay is to study if and how multimodality is used within a Swedish school in Kalmar. This is accomplished by observing the different modalities inside the classroom and how the use of different modalities affects the teaching. Unstructured observations combined with a material-based thematic presentation leads up to an analysis based on social semiotics and multimodality. The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning..

Most swedish newspapers have a homepage where their news are presented. Existing guidelines describing how to write for the web often recommends you to keep it short and stay objective. But how about longer pieces of content presented in the print version? What will become of reports, interviews and essays as we?ve come to know them as the printed newspaper goes digital?Interviews with representatives of five swedish newspapers shows that the extent to wich content is being published on the web is connected to the overall purpose of the web presence. The fact that many newspapers does not publish longer pieces of text on the web rather seems to be an economic issue, than a matter of good readability.Past studies shows that longer pieces of text may well work on the web, if the reader?s interest is big enough.

The purpose of this thesis is to examine the performance of different types of queries in the AltaVista query-based search engine. Thirty information needs have been collected from an ask-a-question service on the World Wide Web, which means that they are based on real users information needs. This is done to avoid partiality in the study. The author has invented different types of queries for each and every one of the information needs in accordance with the search syntax available for AltaVista. The types used are Boolean expressions, queries including proximity operators, phrases and queries directed towards a specific field.

Studien undersöker hur helhetsuppfattningen av en text eventuellt varierar beroende på vilken medieringsform som används under arbetet med texten. Talad prosa, rytmisk ramsa och sång är de tre olika medieringsformerna och dessa har agerat arbetsmetod i var sin grupp med förskolebarn. Resultatet visade att det fanns skillnader mellan medieringsformernas förmåga att få barnen att lära sig texten. Eftersom det är skillnad på att lära sig en text och att förstå en text har studien även undersökt om förmågan att förstå innehållet av texten varierar mellan grupperna. Skillnaden kring textförståelsen visade sig dock vara svårare att definiera..

Studien undersöker hur helhetsuppfattningen av en text eventuellt varierar beroende på vilken medieringsform som används under arbetet med texten. Talad prosa, rytmisk ramsa och sång är de tre olika medieringsformerna och dessa har agerat arbetsmetod i var sin grupp med förskolebarn. Resultatet visade att det fanns skillnader mellan medieringsformernas förmåga att få barnen att lära sig texten. Eftersom det är skillnad på att lära sig en text och att förstå en text har studien även undersökt om förmågan att förstå innehållet av texten varierar mellan grupperna. Skillnaden kring textförståelsen visade sig dock vara svårare att definiera..