The way we socialize today is radically different from how it was only twenty years ago. Since the arrival of the Internet more and more of what we know about the lives of our friends comes from text-based social networks, or blogs. This means that we all, more or less, have become authors of our own life stories and that the reality we live in have become fictionalized. In this paper I explore what effects this postmodern process of dissolving boundaries has had on the autobiographical genre, where the line between fiction and reality is traditionally stressed. By analysing Carina Rydberg?s (b.

Syftet med vår uppsats är att beskriva hur svenska konsumenter uppfattar och påverkas av svenska företags användning av multiple celebrity endorsement som kommunikationskälla i företagets visuella kommunikation.Vi har valt ett kvalitativt och abduktivt angreppssätt genom en fallstudie. Vi har genomfört våra intervjuer i form av fokusgrupper och därefter abstraherat vår data genom kategorisering. De teorier vi i huvudsak behandlar, består av multiple celebrity endorsement, visuell kommunikation, konsumentbeteende, kommunikationskällan och dess mervärdesfaktorer, samt recall och recognition.Våra respondenters svar ligger till grund för den data vi redogör. Vi har analyserat empirin utifrån den teori vi tidigare redogjort för. Vi beskriver även inledningsvis vårt val av fallföretag bestående av AXA Sports Club och MQ Sweden AB samt hur vi använt oss av kända personligheter från deras annonser..

This essay examines how the author of 1 Peter exhorted Christ-believing slaves and wives in 1 Pet 2:18-3:6, a passage that invites questions about submission, questions that, in contemporary contexts, are oftentimes controversial. The essay also calls attention to the advantages and the complexities of understanding 2:18-3:6 relative to ancient Roman familial and hierarchical structures. A close exegetical analysis of the passage points out a variety of scholarly viewpoints on ?Peter?s? admonitions to slaves and wives. Following the exegetical analysis, attention is given to feminist hermeneutics and to potential uses of this biblical text in contemporary contexts.

This report discusses developing a software log tool for analysis of industrial processes. The target was to develop software that can help electro Engineers for monitor and fault finding in industrial processes. The tool is called PLS (Process log server), and is developed in Visual Studio.NET Framework 2005. PLS works as a client with Beijer Electronics OPC Server. The program is able to read data from PLC (Programmable Logic Controller), trough the OPC Server.

In this paper I make an analysis of the play Järnbörd (By burning Iron) written by the swedish author Magnus Dahlström. In this play all the characters has committed horrible crimes wich they easily describes the violence. The starting-point of my analysis is the text itself and not any stage-setting. The reason for this is that I find it interesting to see what can be found in the text only. I investigate if the language itself can tell something.Furthermore I discuss Magnus Dahlström´s literary language and if he has any distinguishing quality, and if so what it may be.

This thesis aims to investigate the information effects of fair value accounting in Nordic real estate companies. As a consequence of the mandatory IFRS adoption in the European Union in 2005, listed Nordic companies are allowed to recognize investment property at fair value in accordance with IAS 40. Theory suggests that fair value accounting should lower information asymmetry. Therefore, this study aims to examine correlation between fair value accounting of investment property and information asymmetry on the stock market. To investigate this, we use bid-ask spread as a proxy for information asymmetry and examine Nordic real estate companies before and after the implementation of IFRS.

We studied the initial process of reading, with a focus on typography, whether it ispossible to increase childrens lust to read in the age six to seven years old, byadjusting the typography and graphic design. We conduct this study through qualitative and quantitative studies, mainlyinterviews with a main focus on children in this particular age were used. In additionto the interviews a questioniare were sent out to a selection of students. The studyalso contained an interview with a pedagogue as well as studies of the current andexisting textbooks and teaching aids that is used on the school we are looking into.During the study we consulted educated pedagogues to get an understanding of thechildren and their learning and to be able to approach them in a suitable way.The theories we have been using were mainly from a typographic point of view.Other areas we explored were theories about reading processes. This study showedthat every child needs a method that is suitable for them and that the materialprovided today is typographically inconsistent. The childrens and teachers needs andwishes in typography did not correspond with the current teaching aids design. From this study the followning points were made about how to design a textbook forchildren in the first grade:? The typeface should be a sans serif.? The point size should be bigger than 12 points.? Text should be aligned to the left.? Sentences should be short without becoming abstract.? To maintain focus on the text the layout should be simple and unbarked.? The format should be designed after the pourpose of the publication, forexample when it is a complement to the textbook, the format should be of suchcharacter that it is easy for the children to bring home.? There should be a typographical consistency through all of the materialsprovided to the children..

Detta arbete undersöker hur man på bästa sätt informerar om ideella organisationer i syfte att öka viljan till engagemang hos potentiella volontärer.De teoretiska utgångspunkterna behandlar trovärdighet inom välgörenhet, effektivitet och amatörism, trovärdighet i text och budskapsstrategier. Genom textanalyser och kompletterande intervjuer tydliggörs hur icke genomtänkt information kan skapa en missvisande uppfattning hos potentiella volontärer. Något som i förlängningen förvirrar och försvårar rekryteringsprocessen.Resultatet av arbetet är ett informationsmaterial utformat efter fem principer för att skapa förtroende i text och form ? tala direkt till mottagaren, var transparent, förklara "hur" istället för "varför", håll det enkelt och redovisa resultaten. Detta skapar goda förutsättningar och underlättar en ideell organisations arbete..

The aim of this bachelor thesis is to investigate how gender stereotypes appear in Swedish picture books. The investigation consists of literature studies and the method used is a text ?and picture analysis. By using this method, it allows us to interpret both text and pictures in the books. It is carried through by consultation of Yvonne Hirdmans theory of how men and women are two different things and that man in this relation constitutes the norm.

The purpose of this paper is to increase knowledge and understanding of how an identity is constructed on the internet and if it is different from the everyday identity. To analyze this, I have studied the theories of how identity is constructed in everyday life and then applied this on the empirical data that I have collected. In this study, I have chosen to pursue a qualitative approach using semi-structured interviews to gather the empirical data. In the study, six informants participated and all of them has an active social life both on and off the internet. The results that I have found in this study shows that an identity online is constructed in a similar way as it does in real life, however, some limitations that exist in everyday life do not exist online.

Denna uppsats har syftet att belysa vilka intentioner de som arbetar med de lättlästa tidningarna 8 sidor och Sesam har när de gör sina tidningar. Vidare har den syftet att undersöka aspekterna läsbarhet och begriplighet i de lättlästa tidningstexterna, både i pappersutgåvan och nätupplagan, och därmed se om och hur en text som benämns som lättläst kan bli ännu lättare att läsa och förstå. Detta görs med fokus på målgruppen invandrare som har börjat lära sig svenska som ett andraspråk och tillägnat sig ett vardagligt språk men som ännu inte nått en mer avancerad språknivå (jämförbar med den högsta nivån inom Svenska för invandrare, kurs D). Målet med uppsatsen är således att belysa hur lättlästa tidningstexter ser ut idag och hur man kan utforma en text för att underlätta förståelsen av den. För att nå detta mål används två olika metoder.

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.

Denna uppsats har som syfte att undersöka hur några lärare ser på och använder det vidgade textbegreppet i svenskundervisningen på gymnasieskolan. För att uppnå detta syfte formulerades tre frågeställningar som studien söker svar på. Dessa frågeställningar är: Hur uppfattar lärarna konceptet ett vidgat textbegrepp och vad uppfattar de själva som en text? Hur, när och varför arbetar lärarna med ljud- och bildbaserade medier? Vilka möjligheter och hinder upplever lärarna i Skolverkets mål om ett vidgat textbegrepp och generell mediekompetens i svenskundervisningen? Genom semistrukturerade intervjuer undersöker studien sex svensklärare på en gymnasieskola i södra Sverige för att söka svar på frågeställningarna. Undersökningen pekar på att det finns mer att önska vad gäller såväl synen på text och uppfattning om vad en vidgad textsyn innebär.

The purpose of this essay is to examine what happens with library e-resources after implementing the discovery tool Summon. Summon provides a Google-like experience and uses multiple facet options when users need to narrow their discovery. Observations of change in the libraries e-resources with regards to database searches, click-throughs in linkresolvers and full text downloads are examined through looking at earlier reports and statistics from libraries in America and England. This provides a way to compare with Chalmers University of Technology?s Library.

This study focuses on an analysis of three text books in English, Prime Time, Second Time, and Third Time, written for Swedish pupils between grade seven and nine. The main focus of the study is to investigate to what extent the books may be considered to follow the steering principles of the Swedish education system. The theoretical backbone of the essay is centred on the construction and maintenance of stereotypes, and is written from a social constructivist point of view. In this context, I also reason around power relations and norms in the Western society ? arguments which I, in the main analysis, apply to the books in question.