The purpose of this master's thesis is to study how librarians at public libraries make the literature with state supported distribution available through marketing. By qualitative interviews with nine heads of libraries the thesis examines how the library staff in each library market the state supported distribution by the Swedish Art Council. My theoretical framework is based on Philip Kotler's thesis on marketing. My conclusion is that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given..

Background: The situation for Swedish agricultural production today is characterized by an increased competition, particularly after the country joined the European Union. Swedish agricultural production laws guarantee safe, high quality foodstuffs. However, due to these strict laws, Swedish farmers face higher production costs than their competitors. Meanwhile, cheaper imported goods compete freely on the Swedish market. Swedish agricultural production must find new ways to survive in the increasing competition.

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

This essay examines the indirect effects of the local strength of the Swedish Democrats on refugee acceptance in the Swedish municipalities. With statistical methods this essay has aimed to investigate if such effects exist and by using statistical data from three periods of time - 2002, 2006 and 2010 ? the investigation has been able to measure effects over time. Based on former research and reasonable expectations the hypothesis for the essay claims that the Swedish Democrats has got an indirect effect upon the refugee acceptance. With the statistical analyses made, the essay is able to conclude that the strength of the Swedish Democrats in municipality elections as well as the change of this strength between the elections does have a negative effect upon refugee acceptance in the Swedish municipalities.

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

The study highlights teachers´ perceptions of creative writing as part of learning processes in the subject of Swedish, based on creative activities. The background to this study comes from the curriculum that describes opportunities to experience different kinds of knowledge. Creative activities in various forms and the ability to one´s own creativity is emphasized. The empirical data in this study is collected through qualitative interviews with four practicing teachers. The result shows that there are two different views according to creative writing as a text creation.

Tal till text för relevant metadatataggning av ljudarkiv hos Sveriges RadioSammanfattningUnder åren 2009-2013 har Sveriges Radio digitaliserat sitt programarkiv. Sveriges Radios ambition är att mer material från de 175 000 timmar radio som sänds varje år ska arkiveras. Det är en relativt tidsödande process att göra allt material sökbart och det är långt ifrån säkert att kvaliteten på dessa data är lika hög hos alla objekt.        Frågeställningen som har behandlats för detta examensarbete är: Vilka tekniska lösningar finns för att utveckla ett system åt Sveriges Radio för automatisk igenkänning av svenskt tal till text utifrån deras ljudarkiv?        System inom tal till text har analyserats och undersökts för att ge Sveriges Radio en aktuell sammanställning inom området.        Intervjuer med andra liknande organisationer som arbetar inom området har utförts för att se hur långt de har kommit i sin utveckling av det berörda ämnet.        En litteraturstudie har genomförts på de senare forskningsrapporterna inom taligenkänning för att jämföra vilket system som skulle passa Sveriges Radio behov och krav bäst att gå vidare med.        Det Sveriges Radio bör koncentrera sig på först för att kunna bygga en ASR, Automatic Speech Recognition, är att transkribera sitt ljudmaterial. Där finns det tre alternativ, antingen transkribera själva genom att välja ut ett antal program med olika inriktning för att få en så stor bredd som möjligt på innehållet, gärna med olika talare för att sedan även kunna utveckla vidare för igenkänning av talare.

The aim of the study is to investigate pupils? attitudes to and experiences of reading aloud by the teacher in grade 1. The study answers questions about how the pupils perceive the reading aloud, what they think they learn from it, and what books they prefer the teacher to read from. The study was conducted with the aid of semi-structured interviews with eleven pupils, six girls and five boys. The study shows that the pupils have a great deal to say about reading aloud.

In this Master's Thesis a rhetorical analysis is applied to reading suggestions in the database Boktips.net. Boktips.net utilize the Internet for readers advisory by offering public libraries in Sweden to use and participate to its contents. The aim is to examine how library staff writes about literature in Boktips.net. The empirical material is delimited to reading suggestions on fiction for adults. Areas in focus of the analysis are rhetorical context, disposition, style and components from the point of view of content: summary, evaluation on portrayal of characters and setting, narrative, language use, genre and themes, entertainment, insights and external information.

This thesis treats the extended Swedish rules regarding deduction limitations on interest. The purpose for this thesis is to investigate whether the interest deduction limitation rules have potential to protect the Swedish tax base. The thesis also assesses whether the options presented how the extended rules could look liked had been better to protect the Swedish tax base. Furthermore thin capitalizations rules have been evaluated if this is a better method to protect the Swedish tax base.In 2009 the Swedish deduction limitations rules on interest came in to force to protect the Swedish tax base. Despite these rules companies was still able to avoid Swedish tax and therefore threatened the Swedish tax base.

The purpose of this thesis is to examine how semantic relations in a document collection can be visualized with a Kohonen self-organizing map. It can be seen as a map of the information space which can be used to support information retrieval. The study makes a comparison of the possible differences between a map that is based on morphologically unprocessed text and a map where the text has been lemmatized. The text that is being processed is the definitions of all the existing instances in WordNet of a random selection of indexing terms from the Times-collection. The purpose is to see if morphological processing somehow can show different semantic connections between term instances based on their definitions.

The purpose of this study is to investigate the reading methods that pedagogues, active in classes 1-3, use in the first stage of learning to read and how they consider their own choices of methods. In the theoretical background I sort out the basic differences between synthetic and analytic methods of acquiring the skills of reading. The analytic reading method means that the skills of reading starts with the complete text in order to later analyze the parts of the text. The synthetic method approach is based on a reading method where the parts are linked as a whole. The two methods are considered antipodes but can also be looked upon as complements in the current governing documents.

HÖGSKOLAN FÖR LÄRANDE OCH Examensarbete 15 högskolepoängKOMMUNIKATION (HLK) inom Svenska språket och litteraturen 61-90 hpHögskolan i Jönköping LärarutbildningenHöstterminen 2007SAMMANFATTNINGSofie Andersson & Sara HellqvistFilm som text?En studie om attityder till och användning av film i svenskundervisningen på gymnasiet__________________________________________________________________________ Antal sidor: 37Syftet med uppsatsen är att bidra till debatten om filmens status i skolan och om vad som ska ingå i svenskämnet. Frågeställningarna vi har arbetat utifrån är: Hur förhåller sig svensklärarna till det vidgade textbegreppet och då framförallt till film i svenskundervisningen? På vilka sätt använder svensklärarna film i sin undervisning och vad vill de uppnå med detta? Vilka möjligheter och hinder ser lärare med att använda film i svenskundervisningen?Studien genomfördes genom kvalitativa intervjuer med åtta svensklärare på två gymnasieskolor.Huvudresultatet vi fått fram är att svensklärarna i undersökningen är positiva till film i undervisningen, men tycker att läsning av skönlitteratur är viktigare. På vilket sätt lärarna använder sig av film, vilken attityd de har till denna samt vilka möjligheter och hinder de ser med användningen av film är tätt sammanbundet med synen på vad eleverna bör lära sig och på vad som anses som hög och låg kultur.Sökord: Film i skolan, det vidgade textbegreppet, film i svenskämnetPostadress Gatuadress Telefon FaxHögskolan för lärande Gjuterigatan 5 036-157700 036162585och kommunikation (HLK)Box 1026551 11 JÖNKÖPING.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

The purpose of this Master thesis is to examine how college library managers perceive shelves of book reservation system in an integrity perspective. Privacy is an important part of everyday life in the society of today and according to some people, for example a former library lawyer in the Swedish Royal Library, these shelves conflicts with the Swedish law of Secrecy (Sekretesslagen 9 kap. 22 §). I am therefore interested in how they perceive this system: what weaknesses and strengths it has, why they implemented it, how they have interpreted this law. To answer this I have used a qualitative method called phenomenography and done interviews with five college library managers.