The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

The purpose of this thesis is to determine how well a student is prepared as a future librarian at BHS in Borås, when it comes to serving individuals with hearing disabilities at the libraries. The theory and combined methods is that of discourse theory, interviews and Webb searches. The source material for this thesis comprises course material from 2002 and 2003, with the main focus on the spring term 2003 and on what is called the users perspective användarperspektivet. The study is divided into two parts: firstly, to determine the students expected knowledge and his/her future professional identity through this knowledge. The user groups that were mentioned to the students during the education were also linked to the students knowledge.

This study aims to examine how the interventions for homeless persons in the municipality of Kalmar are organized. The study is based on four half-structured qualitative interviews with both representatives from different instances and also from persons who have experience of being homeless.The theoretical bases we have used to analyze the material are organization theory, specifically the concept of bureaucracy. Our results show that homelessness is not seen as a problem in itself, since the general view is that homeless people often have a complex problem scenario where drug- and alcohol abuse and mental illness are common.It is often the latter that takes priority in the interventions and the housing question is therefore neglected. We also found that social services do not have a satisfactory structure around the organization of the work on homelessness. They do not have any specific device in Kalmar that focus on homelessness issues with the result that the existing units are forced to take care of the work of homelessness.

vuxnas läsning av skönlitteratur I became happier and wiser: young adults reading of fiction [123[upps-01.gif This Masters thesis explores young adults 18-26 years old, reading of fiction: their reading preferences, the meaning of reading and their access to literature. A study was made by way of a questionnaire, including 56 young adults, and seven qualitative interviews with two groups: one at a folk highschool and the other at a public library. The theories we have used to analyse the results are: theories of gender and youth, theories of literary genres, reader-response criticism, literature sociology and the theories of cultural sociology by the sociologist Pierre Bourdieu. In the analysis the results are compared to other studies of reading habits. Results from this study show that the young adults read fiction from several genres among popular- and quality literature.

The purpose of this thesis was to examine how the build-up of customer relations can be characterized at the end of the industrial selling process and how companies engage their cross-functional selling teams into this relationship building effort. Through a case study of Omega, a multinational company engaged in the selling of products of an industrial character, it was revealed that the build-up and maintaining of the customer relationship is of acute importance, as it presents the company with a window of opportunities. Through its relationship with the customer the company can be able to sell other products, which are related to the original purchase made by the customer. For the company?s competitors the established relationship might also serve as a barrier when attempting to enter the market or increase market share.

Pyometra, chronic purulent metritis in metoestrus, is a common disease in intact bitches. About 25% of all bitches in Sweden have contracted the disease before ten years of age. Clinical signs of the disease are varied, and the course may be either slow or acute. The diagnosis is most commonly made by radiographical or ultrasonographical examination of the abdomen in combination with blood biochemical and hematological analyses. The safest and most efficient treatment of pyometra is surgical ovariohysterectomy.There is room for improvement of both diagnostic tools and possible prognostic indicators for pyometra.Mast cells are large leucocytes, with granule that contain inflammatory mediators.

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

This report, written by Ma?ns Ridze?n and Jonas Stenberg, presents the thesis carried out the spring of 2012. The authors met the first time in 2008, when they started their studies at Uppsala University. Since then they have completed various projects, both within and without the university. This study is based on a theory that was first conceived when Jonas Stenberg did his internship in the summer of 2010.

On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.

This study examines the opinions of social workers regarding the social networks of people with a substance addiction. The intention was to get a more nuanced understanding of what characterizes a positive or negative social network, as well as which functions different types of social networks serve. Data were collected through qualitative interviews with seven social workers. More specifically the social workers were oriented towards working for social services with clients that struggle with substance abuse. The empirical material has been analyzed with a thematic analysis.

The purpose of this thesis is to examine and analyze how to improve the design of a Microsoft Surface SUR40 application. The application in focus was an interactive product browser developed by the company Spree, our external client. Spree is a multi-touch software provider, established in September 2010 and they expressed a need for suggestions for how to improve this application. Our work aimed at revealing how to make the application more suitable for several users and make it easier for them to interact simultaneously on the surface. From a qualitative standpoint we have examined how 17 users experienced the application.

The first four AP-funds have a well-diversified Swedish portfolio, which is managed in similar way as the largest Swedish bank funds. Up until today, there has not been any comparable study that focuses specifically on this part of the AP-funds. Our aim is two-folded; First we will look at how well the AP-funds have managed their Swedish assets compared with Swedish funds of the four largest banks in Sweden during 2002-2006. This will be done by looking at some important key ratios and both absolute and active return. Secondly we will present a descriptive analysis of the management structure within the respective organisations, to be able to draw conclusions regarding the possible deviations in investment return.

The purpose of this paper is to examine information sharing in a hospital organization that is undergoing reorganization. The aiming is to make all employees at all levels actively involved in business development in order to create a smooth and, from a patient?s perspective, adequate emergency care. The paper suggests that the theory of social capital can explain the complexity of what motivate and what promote individuals to share information. The method used in the paper is the case study, focusing on detecting, interpreting and gaining insight on how information shares in an emergency department.

ABSTRACTTitle: ?Dating Online. Self-Marketing Through Sweden's Biggest Dating Site ? Match.com?Number of pages: 34Author: Joanna StokowskaTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2005University: Division of Media and Communication Studies, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this paper is to study the online dating phenomenon. The questions to be answered are: how do people form their personal profiles? Does the method of how one markets him/herself, within an online dating service, vary among different age groups?Material/method: 100 personal profiles have been downloaded and analysed from Sweden's largest dating website, Match.com.

The aim for this essay is to adress questions concering ethnic and cultural experiences and in what way it affects our experience of being in different landscapes. By studying how ethnic experiences are expressed in the landscape and the ongoing process of interaction between them, this essay sets out to discuss the significance of cultural aspects in the landscape. The perspective of this essay is that both landscape and ethnicity can be viewed as something constructed which is shaped and maintained by ongoing interactions in the landscape.While examples are taken from different parts of the western world, the main focus is to study how these experiences take place and are being negotiatiated in a particular landscape, an allotment area outside Malmö, Sweden.In the first part it is shown how the landscape can be read as a landscape of powerrelations and how these relations are related to ethnic experiences.In the next chapter the discussion concerns whether we can talk about different ?ethnic landscapes?. Research suggest that the use and perception of the landscape differs among ethnic groups.