ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

This study is about underlying discourses of two tv-series for children from opposite parts of the globe. Focus lays on which morals and values adults choose to teach children through popular culture, even on an unaware basis and how does differ, or not, between different societies.The theoretical framework chosen for this study are semiotics in combination with the concept of the gaze by Laura Mulvey. Semiotics is the study of signs and their underlying meanings constructed by society. By studying popular culture with the tools provided by semiotic analysis it is possible to discouver underlying myths, social constructions of society, that are reproduced over and over again to remain alive. Mulveys theory of the gaze is helpfull in the process of decoding those constructions to discover the dominant partys and norms represented.In this particular study underlying structures such as patriarcal power relations, unequality between the representation of different ethnicities and the consistent presents of the male gaze where discovered.

The probiotic bacteria Lactobacillus reuteri DSM17938 was evaluated as a starter culture in cheese production, with the intention to produce a new interesting product within the functional food market. Growth and acidification rate in milk subjected to different heat treatments, as well as supplementation with growth promoting factors or support cultures was measured during controlled fermentations. The results showed that the weak proteolytic activity of L. reuteri could be compensated for by supplementation with 1% casamino acids or 5% MRS broth. Furthermore, a decrease in growth and acidification rate could be seen when using yoghurt culture or Lactobacillus delbrueckii as adjunct cultures.

The Go Down Arts Centre is a proposal for a new building to an existing organisation in Nairobi, Kenya. The proposal relates to the scale of the city by making a statement on a future urban path, and by welcoming the city in to the building. The proposal houses both activities affiliated to Go Down, such as studios and rehersal rooms, as well as opportunities for the visitor to meet and interact with the culture produced at Go Down, both in formal and informal settings. The building is closed to its surroundings, apart from a grand entrance towards the urban path. There, the city passes through the building to an inner courtyard, where the communication to all the rooms and activities takes place.

The aim of this masters thesis is to examine how daily encounters between the Danish public libraries and the library-users called ethnic minorities are described within the public library field. Danish public libraries have been assigned to play a larger role in societys strive towards integration of immigrants and refugees. Within Danish politics I find an emphasis on the importance of maintaining Danish culture, but it is rarely expressed if ethnic minorities are, can or should be a part of it. Theoretical and methodological starting points are hermeneutics and text-analysis. My theoretical framework is research about international migration and ethnic relations IMER.

Christianity has for a long time played a significant role in the Swedish school system, which can be seen in the syllabus of the course religion in 2011 where Christianity got a special status and the Christian alignments were explicit named. The aim of this essay was to see whether, and if so how, Christianity and its three alignments ? Catholicism, Orthodoxy and Protestantism ? had developed a greater impact in religion textbooks for grades 7?9 adapted to Lgr 11 compared to Lpo 94 and partly to see if there had been any changes and to what extent. The main question concerned whether Christianity had a greater impact in religion textbooks adapted to Lgr 11 than Lpo 94 and how Christianity could be seen as culture-religion. The sub-questions concerned whether there was any differences in what Christianity is and to what extent Christianity were represented in religion textbooks, but also if any difference to what range the three alignments where represented. The study consisted of six religion textbooks for grades 7?9, where three were adapted to Lpo 94 and three to Lgr 11.

In the context of world globalization, Sweden has today become a multicultural society, where many different cultures, religions, values and approaches are trying to co-exist. When the Swedish government's integration policy was put into effect, one sought to open the way for a more peaceful coexistence between majority and minority people. The intention was that everyone, through mutual interaction, would learn to come together and learn to respect each other's differences. It was suggested that an intercultural approach should permeate all education, including preschool activity. There are particular guidelines for a culture and tradition promotion work within the preschool in the new revised curriculum (Lpfö 98, rev.

The main purpose of this thesis is to examine how the European Union through the Directorate- General (DG) of Education and Culture, are calling forth a constructed sense of European identity amongst the citizens of the Union.It is a discourse analysis, which can be described in twofold. Firstly, it is a mapping of the European discourse; i.e. how the European Union defines the identity it seeks to mobilise. Secondly, it examines whether or not there are similarities in the European discourse of identity and the traditional nation-building discourse of national identity.According to this thesis a European identity is articulated in cultural terms, whereby its members are said to share the same values and a common cultural heritage.To bring the people of Europe closer together and to deepen awareness of their "common" history, the European Union encourages all manner of meetings and exchange schemes between Europeans. Although its goal is to develop a feeling of belonging to a shared culture, the EU is also keen to preserve the specific aspects of Europe's many cultures.

The aim of this paper is to examine how young men of foreign background are pictured in the realistic adolescence novels of 2009. In my process of work I have used a classical schedule for literature analysis from which I have worked out a few questions to use on my texts. The questions are related to the main characters and some of the most important minor characters ? all are young men with foreign background ? and focuses on aspects of for example where they live, who their friends are and what they think about and dream of.To put these pictures into a wider perspective I compare my results with the well known stereotype picturing of men with foreign background in media. I then discuss how or if this affects the young men?s picture of themselves and the majority society?s picture of them.

ABSTRACT Within migration and globalization the concept of ethnic identity, religious identity and belonging have come to play a significant role in both immigrants? lives and as well in social context. Sweden, as a multicultural society has been dealing with different ethnic groups of immigrants and the way these minority groups perceive themselves to be and how they are perceived by others in the society has also come to be of high importance. By migrating people also change their position. They often occupy inferior positions in the society when they settle down in the new country.

Sammandrag Syftet med vår uppsats är att undersöka hur elever upplever regler i sin skolmiljö, där skolkultur och ungdomskultur möts varje dag. Underlaget har vi hämtat genom enkäter och intervjuer på fyra olika gymnasieskolor. Vi har valt att använda två olika metoder för att få ett bredare datorunderlag. Enkäter har gjort att vi fått ut svar som är kvantitativa medan intervjuerna har gett svar som är kvalitativa och har ett djup som man inte går att få ut av enkäter. Elever och lärares åsikter har gjorts synliga angående regler om media användandet, kläder och språk i skolan.

The purpose of this study is examine how Afghan women experience leadership in Afghanistan and how they perceive their existence and involvement in the country?s development?s process. The study is limited to the women leadership and its diffculties in the afghan culture, tradition and religion. Based on men?s and women?s perspective, I want to examine how they look at women?s leadership and its different problem in the afghan society.

The aim of this Master?s thesis is to examine how the introducing of municipal library plans has influenced some compulsory schools in Malmö. I wanted to know if the library plan is a possible way to improve the quality of the school library. Through qualitative interviews with four school librarians and four headmasters, I investigate their knowledge of the library plan and their opinion of the possibilities to realize the directions of the plan. The theoretical framework is based on a model of organizational culture by Bakka, Fivelsdal and Lindkvist.

Today more and more municipalities interact across a wide range of sectors. The reasons tostart interacting are varying and for those who succeed with this form of work, there arebenefits in terms of efficiency and knowledge exchanges. But are the reasons that interactalways obvious? Sweden currently has 290 municipalities of varying size and allmunicipalities have basically the same mission, to deliver services to its residents.Information technology allows municipalities to digitize much of the workload, but theintroduction of the technique is not without problems. For small municipalities, there are greatdemands to deliver reliability and support for their internal and external services.

Populärkulturella fenomen når ut till ett stort antal människor och representationen av olikasaker blir således viktig eftersom det kan avspegla hur människor uppfattarolika ting. Syftet med min uppsats är att undersöka representationen av de trekvinnliga karaktärerna, Jules, Ellie och Laurie, i tv-serien Cougar Town. De teoretiska begreppsom står till grund för min analys är bland annat, representation somdefinieras i boken Genus, medier ochmasskultur skriven av Linda Fagerström och Maria Nilson och som AnjaHirdman också behandlar i sin avhandling Tilltalandebilder. Vidare har jag använt mig av begreppet postfeminism som både Karen Boyle (Massmedia and Society, 2005)och Karen Ross (Gendered Media, 2010) skriver om i sina böcker.För att undersökarepresentationen av de olika kvinnliga karaktärerna i tv-serien använder jagmig av Keith Selby och Ron Cowderys bok Howto study television. I deras bok finns olika steg att gå igenom för attkritiskt granska television, jag har vidare valt att fokusera på den narrativaoch konstruktionsanalysen med fokus på mise-enscène och den icke verbala kommunikationen samt klädkoderna.