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808 Uppsatser om Television commercial - Sida 46 av 54

Från gles skog och brokiga ungskogar till homogen produktionsskog : en skogshistorisk studie av Hällforsmarken under 1900-talet

The forest in the northern part of Sweden has changed dramatically during the last centuries. The forest has gone through a large-scale transformation, from it being only used locally for domestic purposes to becoming very important raw material for Sweden in the industrial age. The strategy by foresters during the second half of the 20th century has been to create pure production forests for commercial forestry. This has mainly succeeded and we have today homogenous production forests that give a high profit to the owners. The aim of the study is to compare the state of the forest in the former state forest Hällforsmarken in the years 1925 and 2000 and to interpret the changes which has taken place.

Export inom gränserna : En studie om förutsättningar för medicinsk turism i Sverige

International trade in services has increased over the past 30 years as a result of progress in information and communication technology, increased focus on services from the manufacturing sector and the establishment of trade associations.The international market for healthcare services, also referred to as medical tourism, is growing more and more. Patients increasingly seeking treatment at other countries healthcare systems because of long queues within their own country or because it exists better prices for the same care abroad. However, this type of service exports occurs at a limited extent in Sweden.The purpose of this study is to highlight and analyze the conditions for Swedish service companies to export healthcare services. This, includes the challenges and opportunities that exist to expand the exports of these services.The approach for this study has been in the form of interviews with two market actors and written responses, from the same interview guide, with three market actors. These market participants are the so-called Care companies which export healthcare services in various counties, and the membership organization Swecare who work with export promotion activities for its members in the Swedish healthcare sector.

Det utvidgade reparationsbegreppet : Skattemässigt ofördelaktigt att vidta flertalet åtgärder vid ett tillfälle?

Utgifter för vissa ändringsarbeten på näringsfastigheter medför direktavdrag då de genom det så kallade utvidgade reparationsbegreppet i 19 kap. 2 § 2 st. Inkomstskattelagen klassificeras som reparation och underhåll. För att falla in under det utvidgade reparationsbegreppet får åtgärderna inte medföra en väsentlig förändring av fastigheten. Högsta förvaltningsdomstolen har i mål 2012 ref.

"Där sover Daimon med öppen mun" : Mörkret i Majken Johanssons lyriska produktion

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Harry Martinson - en tidsresa i lyriken och dess förändringar

The aim of this study is to examine the significance of having a music department at the public library in Enköping, and how the organization of the phonograms is handled. The different areas examined are the reason of the reintroduction of a music department, its budget, its users, the work with selection, the marketing, statistical data concerning loans, the work with classification, indexing, and organization of the phonograms and the future of the music department. The empirical material consists of qualitative interviews with staff connected to the music department at the public library in Enköping. For the theoretical frame, Sanna Taljas discourse analysis of music libraries in Finland is used. Talja presents three discourses which all show different views on what kind of material a music library should contain.

Umeå i fackpressen : En jämförelse mellan bilden av Umeå i två facktidskrifter och kommunens varumärkesplattform

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Renoverings strategier på befintligt fastighetsbestånd?fyra fallstudier om allmän nyttiga fastighetsbolag

Today  Real  estate  companies  face  the  challenge  where  extensive  renovations  on  existinghousing built before 1980 must be performed. Conditions have changed and the housing need performance-­?enhancing measures that meet today's quality. With a current renovation rate,  it  would  take  30  years  to  meet  the  renovation  needs.  The  renovation  rate  must therefore rise dramatically, which requires the real estate companies to act consistently in accordance with commercial principles and in an economically, socially and environmentally responsible way.The  paper  discusses  renovation  strategies  in  four  municipal  housing  companies  in  the Stockholm  suburbs.  The  report  includes  surveys  of  four  ongoing  renovation  projects; Fastighets AB Förvaltaren in Sundbyberg project Hundloken 3, Stiftelsen Signalisten in Solna project Ritorp, Sollentunahem in Sollentuna project Svalgången och Väsbyhem in Upplands Väsby project Dragonvägen. The main purpose of this study was to analyze the practices of redevelopment projects.

Vem är hon? : En undersökning av identitetskonstruktioner i TV-serien Sex and the City ?

Syftet med denna uppsats är att undersöka hur framställningen av kvinnliga identiteter konstrueras i det första samt det sista avsnittet av TV-serien Sex and the City. Uppsatsen ska undersöka hur identiteten hos de fyra kvinnliga huvudkaraktärerna i Sex and the City skapas och definieras, hur olika identifikationsgemenskaper konstrueras samt hur framställningen av de fyra kvinnliga huvudkaraktärernas identiteter förändras mellan det första och det sista avsnittet.Undersökningen ska utföras enligt en metod för analys av TV-program ur boken How to Study Television av Keith Selby och Ron Cowdery, med fokus på begreppen narrativ och konstruktion, och med inslag av narratologiska begrepp ur boken Medier och kultur av Kirsten Drotner (m.fl.). Den teoretiska ramen för uppsatsen består av ett antal begrepp och teorier användbara för uppsatsens syfte. Analysen utgår från Johan Fornäs begrepp identitetsordningar och teorier om ?vi? och ?de andra?, Ulrika Olaussons teorier om individuella respektive kollektiva identiteter, identifikation samt det som i uppsatsen benämns andrefiering, Linda Fagerström och Maria Nilsons definition av representation samt Judith Butlers begrepp performativitet.

Spin-off-fallstudier på Saab, Volvo Aero och Ericsson Microwave

Sweden is one of five nations in the world manufacturing fighter aircrafts. Highly advanced technology is needed in order to develop a fighter aircraft. When developing advanced technology, new applications, other than those initially intended occur, spin-off. Some of Sweden?s largest companies are spin-offs from the fighter aircraft industry.

Sociala Medier som kommunikationskanal för B2B-företag

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

JAS för jobb : JAS-projektet som industripolitiskt medel

The purpose of this paper is to examine how the target to convert the Swedish military aviation industry towards working within the civilian sector was planned and implemented parallel to the target of building a world-class military aircraft. A number of Government bills have been studied, bills directly connected to the JAS-project as well as bills dealing with civilian project ?s for the military aviation industry. The first group includes bills dealing with the JAS-project ?s role in the overarcing defence policy, as well as the Government ?s bill specifying the guidelines for the JAS-project.

Piglet mortality in commercial piglet production herds

Dödfödda grisar och smågrisdödlighet under diperioden leder till både produktionsförlust och innebär dessutom försämrad djurvälfärd. Förluster orsakade av dödfödslar, smågrisar som kläms ihjäl av suggan och som svälter ihjäl kan förebyggas genom god skötsel, bra djurstallar ochavelsurval. För att lyckas med detta krävs att riskfaktorer för smågrisdödlighet kan identifieras.Syftet med den här studien är att undersöka variationen i förekomsten av dödfödda smågrisar och dödligheten under digivningsperioden beroende på kullnummer, kullstorlek, säsong och besättning. Ett andra syfte är att fastställa om det finns någon upprepbarhet för suggor vad gällerförekomst av dödfödda smågrisar. Data erhölls från fyra kommersiella grisbesättningar, belägna i centrala Sverige, som använder sig av besättningsövervakningsprogrammet ?PigWin Sugg?.

Vetenskaplig kommunikation i förändring: en fallstudie av ett svenskt forskningsbiblioteks beståndsutveckling

For hundreds of years the scientific journals has been the foremost tool for scholarly communication. Publishing of research results is very important for scientists. Often the research is bound to the university and the research libraries supplies the scientist with all journals needed. The last decades the libraries have seen the costs for subscriptions to journals explode. Commercial publishers often lie behind the mostly unmotivated escalation in price.

Cross-sectional study of the prevalence of Babesia bigemina in Uganda : wildlife-livestock interface at and around LMNP

Ticks and the diseases they transmit are of major importance throughout the world. In Uganda, cattle are the most important livestock from an economic point of view. Livestock keepers fear bi-directional transmission of tick-borne pathogens between their livestock and wild animals. This cross-sectional study was conducted to establish and compare the sero-prevalence of the tick-borne pathogen Babesia bigemina among randomly selected Ankole Long-horned cattle and European crossbred cattle on 30 farms in Kiruhura district, in two sub-counties near Lake Mburo National Park in South-western Uganda. Half of the farms were situated in close proximity to the park and thereby housed cattle with more frequent wildlife-livestock interface (Sanga), whereas the other half had less frequent contact (Kikatsi).

Man gör som män, men... : En studie i maskuliniteter i The O.C.

Syfte: Syftet med den här uppsatsen är att undersöka hur maskulinitet och maskulin homosocialitet konstrueras i två avsnitt av The O.C. Inom mediestudier finns mycket forskning kring genus, men ofta ur feministisk synvinkel och med anledning av detta ville jag med den här uppsatsen fylla en lucka och se hur maskulinitet konstrueras i ett populärkulturellt material. Förhållandet mellan sociala och fysiska egenskaper, såväl som förhållandet mellan män och grupper av män låg i fokus för analysen.Metod: Ur seriens första säsong valdes två avsnitt där maskulin interaktion fick stort utrymme. Dessa har analyserats med en modell för narrativ analys hämtad från Selby & Cowderys bok How to study television (1995). De två avsnitten analyserades var för sig, och varje avsnitt delades upp i tre sekvenser som alla analyserats för att finna deras explicita och implicita meningsinnehåll.Teori: R.W Connells bok Maskuliniteter (1995), såväl som annan maskulinitetsforskning agerade teoretisk grund.

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