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808 Uppsatser om Television commercial - Sida 37 av 54
Utvärdering av ett Bränslecellsdrivet Flygplan.
With the increases in fuel costs due to the depletion of the world oil reserves and the increase of greenhouse gasses as a consequence to using oil as a fuel many companies are looking to new and innovative ways to power their aircraft. One of these new ways to power an aircraft is using fuel cells powered using hydrogen and oxygen, thus producing nothing but water vapour and small amounts of nitrogen dioxide as well as trace amounts of other emissions. Both Boeing (1) and Politecnico di Torino (2) have shown that it is possible to build an all-electric aircraft powered by fuel cells. Both flights used small, two-seater aircraft and a constant between them was the loss of the co-pilot seat due to weight and lack of space. As this paper will deal with a commercial aircraft a primary concern is the cargo and passenger capacity and whatever impact switching propulsion system has on these.
Mekaniskt brandsläckningssystem
Electrolux Laundry Systems is the world leader in manufacturing professional laundry equipment.The machines are used in the hotel sector, elderly care, in multifamily houses, laundry bars, and incommercial and institutional laundries.If there is oil or grease left in the clothes after washing may the heat from the dryer cause a chemicalreaction. This reaction may, under certain circumstances cause a fire inside the drum. Competitors toElectrolux has developed its own systems that extinguishes fire inside a tumble dryer and customershave expressed desire to purchase a fire-extinguishing system. Therefore, the project team receivedthe task by Electrolux to develop a fire-extinguishing system that extinguishes a fire in a tumbledryer.The purpose of the project has been to develop a system that both detects and responds to fire in anindustrial tumble dryer to meet the competitors and to satisfy customers' requirements.The goal was to develop a fire-extinguishing system for Electrolux Laundry Systems and develop afully functioning prototype.The project began with information searches on a variety of methods to both detect and extinguish afire. Subsequently, a number of different methods were used to develop a final solution and make aprototype.The result of the project is a fire-extinguishing system that extinguishes a fire inside a dryer.
Event Marketing, a way to be seen, heard and connected : Six case studies of Event Marketing as a promotional tool
Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.
Vad innebär digitalisering av kulturarvet? En ideologianalys av tre svenska digitaliseringsprojekt
This Masters Degree thesis aims at giving an answer to what underlying ideologies are at work in digitizing our cultural heritage. Other questions to be answered are who are benefiting from a digitized cultural heritage and who are not, and what different opinions about digitizing our cultural heritage can be identified. Two studies are made in this thesis, one of Swedish political documents that concern digitizing our cultural heritage, libraries, museums and archives, and the other one is a study of documentation of three Swedish digitizing projects. In the first study three different, but closely associated ideologies are identified, namely a preserving, b giving access and c a mixture of both, and these are shown in a model. In the second study this model is then used to identify the ideologies of one project from each sector of the so called ABM-sector Archives, Libraries and Museums.
Lilla Aktuellt - då och nu
Den här uppsatsen behandlar tv-programmet Lilla Aktuellt som är ett nyhetsprogram för barn. Programmet sänds på Barnkanalen (SVT) och har tidigare sänts på SVT 1. Vi har gjort en jämförande kvantitativ innehållsanalys på sammanlagt sexton program, åtta program från oktober och åtta från november månad, år 1993 och år 2008. Vårt syfte är att belysa hur programmet förändrats sedan starten 1993.Teoretiskt är vi inspirerade av Ingegerd Rydins bok Barnens röster. Program för barn i Sveriges Radio och television 1925-1999 (2000), Ebba Sundins avhandling Seriegubbar och terrorkrig, barn ochdagstidningar i ett förändrat medielandskap (2004), Siri Amram och Cecilia Hedquists kandidatuppsats??Stor jämställdhet i ett litet format ? en kvantitativ och kvalitativ undersökning av Lilla Aktuellt utifrån ett genusperspektiv ??(2007) samt generell teori om nyhetsvärdering och nyhetsurval.
Putativtillstånd : Att se spöken mitt på ljusa dagen
Denna studie handlar om debatten om den statliga myndigheten Försvarets radioanstalt och den lag, kallad FRA-lagen som denna myndighet måste följa vid övervakning. Studien har gjorts utifrån ett kvalitativt arbetssätt.Syftet med studien är att undersöka om de teorier om makt och övervakning som Michel Foucault presenterade under 18- och 1900-talet är aktuella än idag. För att vi ska kunna göra detta har vi använt oss av nyhets- och debattartiklar från dagstidningarna Dagens Nyheter och Svenska Dagbladet samt två videoklipp från Sveriges Television, innehållande intervjuer med FRA:s generaldirektör Dag Hartelius och brittiske frilansjournalisten Duncan Campbell. De frågeställningar vi använder oss av i studien riktar sig mot att hjälpa oss att undersöka om Foucaults och Benthams teorier kan användas idag och dessa är följande: Hur tar sig Foucaults teorier om övervakning och makt uttryck i dagens samhälle?På vilket sätt visar sig dessa teorier i debatten om FRA och FRA-lagen?Vår teoretiska utgångspunkt grundar sig i Michel Foucaults teori om makt.Resultatet som vi kommit fram till grundar sig i de teman som vi har utarbetat i de artiklar som vi använder oss av i studien som är: Skydd, personlig integritet, lagstiftning och samarbete och Foucaults begrepp som han använder i sin maktteori som är följande: Disciplinär makt, foglighet, och institutioner.
"Någonstans måste man ju dra en gräns, ska man leva eller hålla på och jobba ihjäl sig" : Arbetsgruppens normer och balans mellan arbete och privatliv
This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.
BitTorrent i kommersiella system : Identifiering av incitament och användarbeteenden
Companies that sell digital products such as software and movies transfer large amounts of data to its customers. In order to send this amount of data using FTP or HTTP and still maintain a high speed transfer rate it is required that the company have a large number of servers and a huge bandwidth. Servers and bandwidth costs money which means they have great costs on the distribution of their products. In order to reduce distribution costs, P2P technology can be used and the most powerful technology to transmit popular files is called BitTorrent.BitTorrent requires users to share their bandwidth. Nowadays, BitTorrent is frequently used to transfer products that are free of charge; one example is the Linux distribution Ubuntu.
Integrering av gamification i reklam : utmaningar, möjligheter och problem
In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.
Hur fungerar logistiken i produktionen på ett byggföretag?
The Work has been performed to, and in cooperation with Vetlanda Energi och teknik AB.District heating for commercial purpose started in the USA in 1877. Today the network has grown into big and complex systems, which demand maintenance and service to keep up the security of the delivery. When a district heating network expand, it becomes difficult to perform reliable calculations. For this purposes there are a few suppliers who design and deliver systems for documentation and calculation of district heating networks.Vetlanda Energi och Teknik AB is in the position where they must get a system for documentation and calculation for district heating, and therefore they need a basis to get a system. The target is to write a requirement specification that will follow the basis.The Swedish market has been inventoried, and suitable systems have been selected.
Grönare på andra sidan Mediebilden av cannabis i tre skandinaviska länder
Authors: Patrik Jäverbo & Jon LindheTitle: Greener on the other sideLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishIn later years the strict laws and policies surrounding cannabis use have been questioned around the world by several influential leaders, among them US president Barack Obama and former UN secretary general Kofi Annan. It has been argued that the ?War on Drugs? has done more harm than good and in some American states and a number of European countries the drug have been legalized or decriminalized. Everybody does not agree however, that legalization is the best course of action and in Sweden the emotions have sometimes run high in the discussions taking place in television shows and newspapers.The purpose of this study is to examine the image media portrays of cannabis; based on the theory that mass media is an important influence on the individual and the way in which he or she views the world. To put the result into a context the Swedish media image will be compared with the one in Denmark and Norway.
Religions- och samvetsfrihet i arbetslivet : Ur ett konstitutionellrättsligt perspektiv
Denna studie handlar om debatten om den statliga myndigheten Försvarets radioanstalt och den lag, kallad FRA-lagen som denna myndighet måste följa vid övervakning. Studien har gjorts utifrån ett kvalitativt arbetssätt.Syftet med studien är att undersöka om de teorier om makt och övervakning som Michel Foucault presenterade under 18- och 1900-talet är aktuella än idag. För att vi ska kunna göra detta har vi använt oss av nyhets- och debattartiklar från dagstidningarna Dagens Nyheter och Svenska Dagbladet samt två videoklipp från Sveriges Television, innehållande intervjuer med FRA:s generaldirektör Dag Hartelius och brittiske frilansjournalisten Duncan Campbell. De frågeställningar vi använder oss av i studien riktar sig mot att hjälpa oss att undersöka om Foucaults och Benthams teorier kan användas idag och dessa är följande: Hur tar sig Foucaults teorier om övervakning och makt uttryck i dagens samhälle?På vilket sätt visar sig dessa teorier i debatten om FRA och FRA-lagen?Vår teoretiska utgångspunkt grundar sig i Michel Foucaults teori om makt.Resultatet som vi kommit fram till grundar sig i de teman som vi har utarbetat i de artiklar som vi använder oss av i studien som är: Skydd, personlig integritet, lagstiftning och samarbete och Foucaults begrepp som han använder i sin maktteori som är följande: Disciplinär makt, foglighet, och institutioner.
Turism i filmens värld : En fallstudie rörande tv-serien "Morden i Midsomers" potential som turismprodukt
This essay notice film and TV-series as a resource, which can be utililized by the tourism industry. To be more concrete, the aim of this essay is to examine if and how the Television series ?Midsomer murders? can be utilized as a tourism product. To fulfill the purpose of this essay, two different methods have been used: the study off literature and a content analyses, the later in form of a picture & film analyses. The results of this study showed that ?Midsomer murders? have qualifications enough to be a successful tourism product.
Dokumentationssystem för fjärrvärmenät
The Work has been performed to, and in cooperation with Vetlanda Energi och teknik AB.District heating for commercial purpose started in the USA in 1877. Today the network has grown into big and complex systems, which demand maintenance and service to keep up the security of the delivery. When a district heating network expand, it becomes difficult to perform reliable calculations. For this purposes there are a few suppliers who design and deliver systems for documentation and calculation of district heating networks.Vetlanda Energi och Teknik AB is in the position where they must get a system for documentation and calculation for district heating, and therefore they need a basis to get a system. The target is to write a requirement specification that will follow the basis.The Swedish market has been inventoried, and suitable systems have been selected.
Utveckling av affärsmodeller på laddningsmarknaden : En studie av elbilsladdning i Sverige
This paper covers a study of the Swedish charging market for electric vehicles from both the perspective of stakeholders and car owners. By interviewing representatives of four key stakeholders on the market; commercial parkings, malls, service stations and working places, data regarding their business models of today is examined. At present electricity is provided for free, but all stakeholder point out that this business model is not sustainable in the long run. The result of the interviews shows that electricity won?t be offered for free in the future ? the question is which factors affect how long it will take for the different stakeholders to find a suitable business model.