Sökresultat:
810 Uppsatser om Television commercial - Sida 29 av 54
Mannen med makt och den omhändertagande kvinnan : En studie om genusrepresentation i debattprogram i TV4 och SVT
We have studied the differences between people debating on a program in apublic service-channel and a privately-owned channel. We have chosen thetwo biggest debate programs, Kvällsöppet in the privately-owned channelTV4 and Debatt in the public service-channel SVT 1. We have in aquantitative content analysis studied female and male, how many of each thatare participating, how long time they talk in the program and in what rolethey have in the debate. We have studied 10 episodes of Kvällsöppet thespring season 2010 and compared with Johanna Paulsson & Patrik Rosellstudy ?30/70.
Porträtt av personer med funktionsnedsättningar : - En kvantitativ och kvalitativ undersökning om den bild SVT:s respektive TV4:s nyhetsinslag skapar av personer med funktionsnedsättningar
The study has answered the questions to what extent people with disabilities are involved in SVT- and TV4- news reports and how people with disabilities are represented in news reports. The material is based on 140 news items.The study has demonstrated that news reports SVT and TV4 have different grades of misconceptions about disabled people. Disabled people are constantly being reinforced by negative disabling terms, the disability being of central importance for the news broadcast and they still occur in stereotypical depictions. Through the image of disabled people forms the bed-rock on which the attitudes towards, assumptions and expectations of disabled people are based on. They are fundamental to discrimination and exploitation that people with disabilities face on a daily basis, and contributes significantly to their systematic exclusion from mainstream society.
HADE DU ?TIT KAKAN OM DU INTE VISSTE VAD SOM VAR I DEN? En kvalitativ studie om studenters kunskap, tillit och hantering av cookie-samtycken p? n?tet
Today, almost every visit to a website starts with a choice. Before users can read news, shop,search for information or use a service, they are often asked to accept, reject or change cookiesettings. These choices may seem small and quick, but they are connected to larger questionsabout personal privacy, trust and control over personal data.This study examines how Swedish students relate to personal privacy online, with a specialfocus on cookie consent. The aim is to understand how students handle cookie banners ondifferent types of websites, how they reason about privacy and trust, and what knowledgethey have about data collection. The study is based on three research questions: how studentshandle cookie consent on different websites, how they reason about privacy and trust online,and what knowledge they have about the meaning and consequences of sharing personal data.The study is based on two theories: Privacy Paradox and Bounded Rationality.
Jakten på berättelsen : en modell för att testa berättelsers potential tillämpad på valfilmerna vid Riksdagsvalet 2010
In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.
Låt det förflutna tillhöra det förflutna : En studie om datorspel, socialt välbefinnande och kunskapsmässig utveckling
This study investigates the effects that commercial computer games have on young individuals social comfort and learning progress. As a systematic study of literature, scholarly articles have been analysed in order to illuminate the positive as well as negative effects on social comfort and learning progress that may come with playing computer games. The social effects have mainly been discussed with role-playing games, such as World of Warcraft, as starting point, while the learning effects have been coupled with strategy games, such as Civilization IV. The study does not simply declare how these games can be good for these factors, but also in what respect computer games may prevent the development of young individuals socials skills and learning progress. The study showed that in spite of perpetual prejudices against computer games in the technological age, computer games might actually be good to use as a tool in order to authorize the development of young individuals regarding learning and social aspects.
En svart pärla i patriarkatets kista : En semiotisk analys av genus i Pirates of the Caribbean
Syftet med denna uppsats är att undersöka hur filmerna Pirates of the Caribbean ? Svarta pärlans förbannelse och Pirates of the Caribbean ? Död mans kista förhåller sig till de rådande patriarkala normerna. Uppsatsen bygger på teorier kring patriarkatets upprätthållande i form av Yvonne Hirdmans genussystem, R. W. Connells maskulinitetsteori samt vår egen teori om hegemonisk femininitet baserad på Fanny Ambjörnssons femininitetsdiskussioner.Vårt material består av filmerna Pirates of the Caribbean ? Svarta pärlans förbannelse och Pirates of the Caribbean ? Död mans kista, vi har även gjort en djupare analys av fem scener.
Bildbaserat informationsmaterial : Visuell information som hjälp för ett komplicerat betalsystem i kollektivtrafiken.
I got interested in this subject when I came in contact with Västtrafiks new paymentsystem myself during my visits in Gothenburg. I suspected problems with the informationmaterial regarding it and others seemed to share my opinion that the payment system wasdiffcult to understand. When I contacted Västtrafik and asked them about the paymentsystem they confirmed that some understanding diffculties had occurred. With thatconfirmation I decided to make it my project to look in to the matter.Some methods were used to identify the problems. The methods could again confirm thatthere were some problems with the payment system and that the information material wasa vital reason.
Reality-TV ur publikens synvinkel
IT-utvecklingen i skolan har gått framåt mycket under det sena 90-talet. Detta har medfört att man på senare tid fört upp till diskussion att vi nu behöver föra in ytterligare en kompetens bland lärare och elever, nämligen IT-kompetens. Vi såg det därmed som intressant att undersöka vad rektorer på olika skolor anser att IT-kompetens är för något, för att jämföra detta med vad de nationella måldo-kument, övriga politiska dokument och olika IT-projekt menar att IT-kompetens är.Uppsatsen är av en kvalitativ karaktär och består dels av en litteraturstudie och dels en undersökning i form av åtta stycken intervjuer.Vår referensram bygger på politiska dokument och nationella måldokument som skriver något kring IT-kompetens i skolan. Vi har även tittat på två stora IT-projekt inom skolan, nämligen ITiS (IT i Skolan) och KK (Kunskaps- och Kompetensutveckling), för att se vad dessa skriver om IT-kompetens i skolan.IT-kompetens är ett begrepp som har diskuterats mycket på sistone. I intervjuerna framkom det att rektorerna, sinsemellan, inte alltid hade samma tolkningar gällandes vad begreppet innebar.
"Outsider" - moder: en undersökning av identitetskonstruktioner i TV-serie "United States of Tara"
AbstractSyftet med denna uppsats är att undersöka hur bilden av ?moderskapet? gestaltas i den amerikanska TV-serien ?United States of Tara?. De frågor som ligger till grund för undersökningen är: hur skapas och definieras identiteten av modern i serien ?United States of Tara?? Hur konstrueras relationen mellan modern och de andra familjemedlemmarna i serien? Hur förändras framställningen av den kvinnliga huvudpersonen Tara från det första till det sista avsnittet?Analysen utgår från en metod för analys av TV-program som presenteras i boken ?How to Study Television? (1995) av Keith Selby & Ron Cowdery, med fokus på begreppen narrativ och konstruktion.Materialet består av första säsongens första avsnitt och sista säsongens sista avsnitt av serien ?United States of Tara?.De teoretiska utgångspunkterna som ligger till grund för undersökningen är en teoriblandning av begrepp som: representation, performativitet, identitet, identitetsordningar samt Rosalind Gills teorier kring den postfeministiska kvinnan.Resultatet visar på att i serien ?United States of Tara? presenteras en ovanlig bild av modern, en outsider-moder som, i enlighet med den postfeministiska synen på kvinnan, genomgår en tydlig förändring under seriens gång från en svag och förvirrad kvinna till en självsäker person. .
Utvärdering av tillgänglighet på Stora Ensos massabruk i Skutskär
Self-driving cars are soon to become a reality to the commercial market. A self-driving car does not have a human operator, which enables some interesting characteristics. The main benefits are considered to be:The number of accidents and traffic jams should be reduced.Enhanced comfort.Energy usage could be decreased while capacity could be increased.This study concerns the causes for improved energy efficiency. The reason for improved energy efficiency is mainly because of the variation in terms of acceleration, braking and distance holding are reduced. The vehicles are more intelligent and can work together as a unity.
Biologiska bekämpningsmetoder i hemträdgården :
Biological pest management is defined as control of pests using their natural enemies. This method has been used in Sweden since the 1970´s and it has been developed ever since. Biological pest management is today relatively common among commercial growers but there are good possibilities to apply this method in the home gardens as well.
The aim with this thesis is to compile a report from both the companies that are marketing the products and the home gardener´s point of view. This should give a better understanding of the market and how it could be improved.
We will give examples of products that represent the different kinds of organisms that are being used in biological pest management. Our hope is that this will be an introduction to all interested in biological pest management.
The legislations regarding registration of organisms are still a matter of discussion and are causing problems to producers, distributors and the market in general.
Why isn´t biological pest management more common in the home garden? The main reason appears to be the lack of knowledge in the subject.
What are the benefits using biological pest management when it requires so much knowledge and it´s more expensive than conventional pest management?
With the environmental problems we face today, we hope that every single gardener has an interest in developing an environment as clean as possible, even if only in one's own backyard..
Det progressiva biblioteket: vänstervågen i biblioteksdebatten 1965-75
The aim of the thesis is to examine the Swedish publiclibrary-debate between 1965 and 1975, with a focus on theinfluence of the New Left movement. The empirical materialconsists of articles from two library journals, and is studiedwith the intent to achieve knowledge of the library ideologyexpressed in context of the socialist movements of the 1960sand 70s. The method used is ideology analysis. Threedifferent areas of debate have been included in the study:issues pertaining to library holdings, problems concerning theworkplace and social and outreach activities.Some of the salient and key ideas that often recurs in thematerial touch upon the dangers of mass market literature, thenecessity for an expanded workplace democracy, theimportance of social work and the need for a more politicallyactive library. The bureaucracy, centralism and authoritariantendencies in the library world are criticized, as well as thenotion that the library should remain a politically neutralinstitution.
Livets manuskript : En studie i livsåsfrågor i populärkulturen
It?s not for nothing the time we live in is often referred to as the age of information. Children and young adults who grow up I today?s society have greater access to facts and opinions than any earlier generations. This also applies to popular culture that during the last couple of decades have taken new expressions that no one could have ever dreamed of and more time goes to the consumption of it via visits to the cinema, television and computers.
1+1=3?: En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.
Music Television : en TV-kanals förändring i ett nytt medieklimat
Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.