The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Licensiering utgo?r ett viktigt verktyg inom upphovsra?tten och har en stor praktisk betydelse fo?r sa?va?l upphovsma?n som ra?ttighetsutnyttjare och andra. Avtalslicensen a?r en nordisk ra?ttsfigur som framtagits fo?r att klarera ra?ttigheter vid massutnyttjanden av upphovsra?ttsligt skyddade verk och ger mo?jlighet att utnyttja verk av utanfo?rsta?ende upphovsma?n utan att inha?mta tillsta?nd. Upphovsma?nnens ra?ttigheter tillvaratas genom ra?tt till ersa?ttning och erforderliga skyddsregler.

During the period 2009-2013, investments in the Swedish national grid increase by a factor of ten compared to previous years. In order to fulfil their mission to manage the national grid in a safe, efficient and environmentally sound way, Svenska Kraftnät (Swedish National Grid) needs to take all these perspectives into account while planning new investments. To compare and relate perspectives of technology, economy and environment the same yard stick must be used. That yard stick is commonly money. A problem arises however as environmental issues are difficult to price.The purpose of this master?s degree project was to develop a tool for evaluation of environmental impact related to investments in the Swedish national grid.

The concept of green IT is a hot topic in the industry right now. The requirements forenvironmental friendliness are becoming increasingly common. There is a lack of knowledge andunderstanding of what green IT means and how it can be achieved. Our study shows that the useof ICT can never become entirely green, but a lot can be done to become greener. We haveproduced a balanced scorecard which in theory leads to better governance, increased knowledgeand a common picture of what the work of greening IT means for employees and theorganization.

Detta examensarbete har syftat till att utveckla ett verktyg för att utvärdera en IT-avdelnings möjligheter till effektivisering genom att implementera Lean på IT Service Management. Verktyget har utvecklats i samarbete med Tina Eriksson på uppdrag av management och IT-management konsultbolaget Connecta AB. Connecta AB har som syfte att använda verktyget för framtida affärer. För att verktyget ska vara användbart och uppfylla Connectas krav så har fyra mål satts upp. Verktyget ska vara trovärdigt, resurseffektivt, användarvänligt samt underlätta för fortsatt arbete och implementering av Lean på IT Service Management.

The aim with this study is to see how social workers apprehend the law, support and service for persons with certain functional impairments (LSS) and the application. We interviewed six social workers in six different municipalities to get a distribution between small and big municipalities. In the study we have used a qualitative method with half structured interview questions, since we wanted to get a comprehension for the social workers apprehensions. We have used a communication theory and a role theory in the study. The result showed that the social workers consider that the LSS is important, but that there are a few difficulties in the application.

This paper works as an assignment from the Video On Demand Company Headweb, who wanted aninterface analysis of their own and their competitors VOD services. The purpose is to help Headwebwith their own interface by studying theirs and others interfaces and make an analysis on how theyfunction, how they look and how good the usability is with every service, with hope to findsomething that could make the VOD service of Headweb better.I have also studied how the interfaces of the VOD services look on different platforms, to see howthey are designed as a whole. This has been an expert analysis where I have studied the differentVOD-services by myself, without any external users.To find advantages and disadvantages with the services and their platforms, I have used differenttheories, models and design patterns to frame areas such as filmsearch, categorization, registrationand navigation. I have compared the VOD services with each other and drew conclusions for eacharea to see how the interfaces differ between the services, but also between platforms.My analysis has shown that all VOD services in this project have a very unique interface, eventhough they all have the same goal, to allow the user to control their viewing of film. They usevarious functions and structure and use their own page names and categorizations.

Syftet med vår uppsats är att utifrån den kundnära personalens perspektiv undersöka och analysera vilka behov de har för att kunna ge god service till företagets kunder samt att ta reda på hur den interna marknadsföringen kan formas för att utgöra ett stöd åt den kundnära personalen. Vår frågeställning är; Vad uppfattar kundnära personal som centralt i den interna marknadsföringen för att den ska fungera som ett stöd i deras dagliga arbete med att tillhandahålla kunder en god service? Vi har kommit fram till att det finns ett behov i att utveckla strategier inom IM utifrån den kundnära personalens perspektiv. Vi menar att de behöver få ett antal grundförutsättningar uppnådda inom IM för att de ska kunna ge god kundupplevd service. Dessa har vi funnit vara; en stödjande ledningsstil, intern kommunikation via IM, handlingsfrihet och handlingsmöjlighet samt utbildning och tekniskt stöd.

Syftet med denna uppsats är att studera fyra kvinnors syn på tid, struktur och kreativitet på servicedesignbyrån Transformator design. Genom intervjuer och deltagande observation undersöker jag hur tid, struktur och kreativitet samspelar för mina informanter, och hur de använder tiden. Slutsatsen av denna studie är i korthet att kontrollen av tid är viktig för upplevelsen av tid. Strukturer, synliga och osynliga, är centrala för att se och förstå tiden och upprätthålla kontrollen av tid. Informanternas strävan är att skapa fylld tid, som är värdefull tid, och genom kontroll av tiden skapa en positiv känsla av att ha tid.

Gain IT Architecture & Solutions AB (refereras till som Gain IT) är ett litetHuskvarnabaserat IT-företag. De är verksamma inom de tre affärsområdenaprodukt, konsult och service. Inom produktområdet sker försäljning avprogramvaror och deras egenutvecklade webbapplikationer. På konsultsidanerbjuder Gain IT bl.a. utveckling av webbapplikationer.

The main purpose of this essay was to find out how members of Narcotics Anonymous and professionals within the socila service departments define integration of drug addicts, and ascertain how they experience their parts in the integration process. We have wanted to examine which factors that are essential for the earlier drogabuser in his rehabilitation to the ordinary world.We wanted to find out as much as possible of the integration aspect. That´s the reason for our choice to do qualitative interviews with both people from the social service department and Narcotics Anonymous. We also obtained material from relevant litterature. In our analysis, we have started from three theoretical basis.

Today, there are no standardized ways to characterize SOA, many are talking about SOA and many say they are using SOA. One way that we have chosen to characterize this phenomenon is through an evaluation that will indicate whether SOA have been used in the development. Basedon a Service Oriented Architecture literature study, we have created an evaluation pattern resulting SOA principles of integration, architecture and services. This evaluation was applied to Logica's own integration system AgrCom through an empirical study to result in a response indicating whether AgrCom is SOA based. The results of the evaluation show that AgrCom is part of an SOA solution but not an SOA as a whole concept.

The subject for this Master's thesis is the mission of the public library concerning target group everybody. Control documents, traditions, norms and trends influence how this is interpreted and how the library's service is being formed. The often very abstract terms used to describe the public library's mission makes it open for different interpretations. We are of the opinion that the public library's service should be formed to reflect the needs, interests, and priorities of the community it services, in order to be more attractive and useful.The aim of our study is to examine how the public librarians define and adjust to the mission to satisfy all citizens needs. Why do they choose to concentrate on certain target groups? And what does that show of how the public libraries reflect their communities? Our investigation includes examining six activities aimed at a certain target group and the six public libraries that carried these out.

Advertisement is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term marketing and observe advertising as a part of the complete marketing. We have two main focuses with this qualitative research and the first one of these is to analyse the changes in advertising when considering style, message and characteristics. The advertiser has a wide range of tools that he or she can use to make commercials follow the trends and changes in society.

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.