Syftet med denna uppsats är att bidra till forskingen om konsumenters beteende kring varumärken. Det bidrag som denna uppsats ger till tidigare forskning är att den identifierar ett samband mellan konsumentens behov av varumärken (Need for Brand, NFB), varumärkesupplevelse (Brand Experience) och varumärkstillknytning (Brand Attachment). Detta sätts även i relation till varumärkeseffekter som tillfredställelse (Brand Satisfaction), lojalitet (Brand Loyalty) och viljan att betala ett premium pris för varumärken (Premium Price). Genom att kartlägga sambandet mellan dessa tidigare utforskade variabler skänker denna uppsats ett större djup till tidigare varumärkesforskning.NFB är ett område som det idag finns begränsade forskning om. Genom att belysa NFB i relation till de andra variablerna, lyfter uppsatsen konsumentens perspektiv i sammanhanget samtidigt som den betonar vikten för att företag också tar hänsyn till konsumentens behov.

Education systems face a number of challenges regarding social justice, diversity, difference, and inclusion and membership for all students in the groups that schools create. This invokes questions of how well these challenges are met in curricula and teaching materials. Through discourse analysis of eight Swedish geographical textbooks, this essay aims to seek out the perspectives surrounding difference within the subject of geography. It concludes that the idea of fixed homogenous cultures as meaningfull in differentiating among people dominates throughout the latter half of the 20th century and during the last decade. In addition, it concludes that the discourse surrounding diversity in Swedish geographical teaching materials mainly has a binary liberal view of plurality focused around tolerance.

The purpose of this study is to explore how teachers at Swedish upper secondary schools perceive the so-called value words and knowledge requirements of religious studies 1 as defined by the present curriculum for upper secondary school 2011 (Gy11) how they consider themselves to apply these value words in their teaching, and whether they consider the knowledge requirements as alegitimate basis for equivalentassessment. My studyis based oninterviewswithfour teachers in religious studies at four different upper swcondary schools in the municipalityof Jönköping, Sweden. The results of my study show that the interviewed teachers perceive the value words in the knowledge requirements of religious studies 1,as defined by the present curriculum Gy11, aredifficult to interpret and that the value wordsare not definitive, but interpretable. All teachers use the knowledge requirements in theirplanning of teaching,but also in teaching where they are to concretize the knowledge requirements and value wordsthrough their own examples. Half of the teachers, however, experienced a lack of interest in the knowledge requirements by the pupils, which make it even more important to discuss knowledge requirementswith them, while the teachers?assessment has to rely on these knowledge requirements.

The purpose of this study was to investigate the teacher?s situation in the correctionaltreatment?s client education. The paper examined teachers? experiences of their professionalroles as well as their perception of the students? situation. The study wasbased on telephone interviews that were recorded and analyzed afterwards as well asan analysis of texts that affect the teachers? work.

SammanfattningSyftet med undersökningen är att ur ett genusperspektiv beskriva, belysa, tolka och reflektera kring företeelserna: pojkars och flickors receptioner av en text, deras uppfattning om det egna skrivandet och om genus kopplat till skrivandet. Genom tidigare elevsamtal hade jag mött några pojkar som ansåg att det fanns skillnader mellan könen vad det gäller att skriva. Det jag visste sedan tidigare var att pojkar presterar sämre än flickor betygsmässigt i alla ämnen utom i idrott oavsett klasstillhörighet, etnicitet eller var de bor. Att plugga inte är förenat med att vara cool om man är pojke. Min utgångspunkt var att eleverna skriver lika, men att pojkarna inte visar detta öppet för att upprätthålla sin status.

AbstractThe main purpose of this essay is to examine if media-sport influence pupils in their physical education and if the teachers understands it. At the same time the aim has also been to investigate how the teachers can get along with the media influence in their teaching. We have also investigated what teachers in physical education think about the curriculum and if there is space for a teaching method that respect the pupils will.The essay is an empirical qualitative study built on open-ended interviews with 3 respondents from two schools in the county of Värmland, Sweden. The range of qualified teacher is restricted at this school. We asked 5 teachers to join, but only 3 were accepting to join our study.

Mathematics is a central topic in today?s society. There are many different approaches each teacher has their own way. In this essay, I compare four teachers? mathematics teaching in two different countries with regard to ways of learning, particularly in the four operations.

Det här utvecklingsarbetet har som syfte att ta fram språkutvecklande aktiviteter som motiverar och väcker elevernas nyfikenhet. Aktiviteterna är tänkta att tilltala flera sinnen. Jag har planerat fem aktiviteter som på olika sätt ska bidra till elevernas språkutveckling. Av dessa har jag genomfört tre och observerat två. Eleverna har bland annat tränat på att tala, lyssna, skriva och fantisera.

Syftet med studien var att undersöka vilka teknikkunskaper lärare ansåg att elever bör ha i slutet av år 3. Studien inleddes med en innehållsanalys av vilka teknikkunskaper som presenterades i kursplan och läromedel. Dessa analyserades utifrån läroplanens syn på kunskap.  Sedan användes ett urval av teknikkunskaperna för att genomföra en enkätundersökning bland lärare i år 1-6 i en mellansvensk kommun. Teknikkunskaperna i läromedlen var många och varierade, vilket visade att kursplanen lämnat ett stort tolkningsutrymme för läromedelsförfattare. Enkäterna visade att de typer av kunskaper som lärarna värderade högst var färdigheter följt av fakta, förståelse och förtrogenhet..

The purpose of this essay has been to do a study on narration as a strategy in history education. By taking a starting point in the perspective that Shulman calls ?wisdom of practice? and other studies I interviewed three teachers that were all experts in narration. This to have an insight in how they looked at the oral narration and on its role in history education. Is there a common view among the interviewed techers and to what extent are the traits and qualities of story telling described in litterature linked to the teachers? answers?My results show that the oral narration is not a straight and exclusive teaching strategy; it differs from teacher to teacher.

This paper investigates the methods used by teachers when teaching elementary mathematics to children with Swedish as their second language. The original mathematical terminology derives from Latin, Greek and Arabic, this terminology is not of great importance in this paper, the everyday language spoken in elementary classes when teaching mathematical concepts and calculations to younger children is. The use of everyday language is an advantage for children with Swedish as their second language as mathematical problems presented in a more plain language is easier to comprehend and solve than problems in mere numerals. Special teachers in home language classes often have the task of clarifying the mathematical concepts, introduced to the children during mathematical lessons, in the pupils first acquired language. A qualitative method was used in this study.

This essay is a study of the use of IT technology by teachers of English and History at a Swedish upper secondary school. It is based on four interviews and four observations. In my analysis of these I have made use of the theory of Social Shaping of technology, a theory which puts emphasis on a teacher´s purpose regarding the use of IT technology in order to empower the teaching process. As a researcher I aim to explore the reasoning on the part of the teacher and to that end I use the method of interviews and observations. This study shows different ways of using IT technology varying from one teacher to another.

This essay examines teaching in source criticism in upper secondary school history education. Two questions are to be answered: 1. What are the conditions like for teaching source criticism? 2. What opportunities for further development in teaching source criticism are there? In order to set a standard for what knowledge and skills in source criticism the students need, I design a four step model for good source criticism based on the historical science.

This work is designed to monitor developments in the relationship between teacher and student in the school environment, but also outside, from the 1950s until today. The survey was based on four interviews with teachers in the same age, and based on their life stories. Their experiences range from student to novice teachers and a long working life until retirement. In addition, all four children has a parent perspective. The following issues have been focused:                      1.What factors have been crucial in teaching elevrelationens development from the 1950s up     to today?                      2.

Education systems face a number of challenges regarding social justice, diversity, difference, and inclusion and membership for all students in the groups that schools create. This invokes questions of how well these challenges are met in curricula and teaching materials. Through discourse analysis of eight Swedish geographical textbooks, this essay aims to seek out the perspectives surrounding difference within the subject of geography. It concludes that the idea of fixed homogenous cultures as meaningfull in differentiating among people dominates throughout the latter half of the 20th century and during the last decade. In addition, it concludes that the discourse surrounding diversity in Swedish geographical teaching materials mainly has a binary liberal view of plurality focused around tolerance.