The purpose of this Master?s thesis is to investigate issues concerning librarians? view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; Taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general.

The purpose of this study is to give an overview about iron fortification from the view of technique and health. Example of a technical aspect is different iron compounds which are used for fortification like ferrous sulfate, ferrous fumarate and elemental iron. In the aspect of health the big question is if iron fortification can improve the health in reducing the prevalence of anemia. The study focuses on flour fortification with iron in Egypt and Iran and involves a literature study with scientific articles. Also information from WHO (World Health Organization), FAO (Food and Agriculture Organization) and FFI (Flour Fortification Initiative) are used.Fortification means an intentionally increasing of the content of micronutrient in foods with the aim to improve the food quality and deliver a nutritional benefit to the consumer.

Purpose: To find out in what ways signs of healthier varieties in store, affect and possible change, customer behaviour. Methodology: The study has a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and qualitative methods have been adopted in order to see changes in customer behaviour as well as explain it. Theoretical perspective: The study is based upon theories in the areas of customer behaviour (buying behaviour and decision making) and the store environment that could affect that behaviour (total merchandise process and point of purchase communication).

The aim of the study is twofold, to generate a sensory profile of Swedish wine today and to investigate the opinion of both wine producers and wine experts on viticulture in Sweden and wine from grapes grown in Sweden, achieved through a contextual analysis comprising a literature study and interviews with wine producers in Sweden and Denmark and wine experts from Sweden and Germany, and a sensory analysis at the company Ipsos. ?Mixed methods? was the chosen research strategy as the semi-structured interviews gave qualitative results and the sensory analysis would give quantitative results displayed as spider charts. There is a lack of studies investigating how the Swedish wine is perceived by consumers and consumers might be unaware that the Swedish wine, established through ?trial and error?, is increasing in quality every season, creating a need to display the sensory profile of Swedish wine to strengthening the perception of Swedish white wine. This study shows that the Swedish white wine today is a wine with a fresh, citrusy and flowery aroma and a fresh, citrusy and green apple Taste, however, a sensory analysis cannot show if the attributes are those that are desired by the customer, a consumer test is necessary to conclude that. Trends point towards locally produced products, one reason why Swedish wine has great potential, yet the future needs to be secured through job opportunities and education. Creating an approval system for Swedish wine is suggested as a future improvement, it is a common procedure in most wine regions.

The large-scale soy cultivation has negative consequences for the habitat of local populations because of the intensive use of pesticides and the destruction of rain forests and eco-systems. GM soya, varieties are often used. The majority of Swedish people, however, do not want GM products in their food. It will be hard in future to ensure GM free food, particularly foods that come from countries where GM crops are grown on a large scale. It is very difficult to avoid cross- contamination when both GM and non-GM crops are grown in the same area.

The Swedish Red Polled breed is threatened by extinction and there are only around 1100 animals left. The breed was popular in the early twentieth century, but since then the numbers have steadily decreased. The overall objective of this study was to find out whether there may be economic incentives for preserving the breed. The milk quality properties are of major importance in the production of dairy products. Therefore we would like to establish if the Swedish Red Polled breed carries favourable alleles at loci of relevance for milk quality, to potentially make the breed more interesting for milk production.

An overwhelming majority of all male piglets are castrated without anaesthesia when they are very young. In Sweden this means that approximately one and a half million piglets are castrated every year. The reason the piglets are castrated is the strong and unpleasant smell and Taste, the ?boar taint? that the meat from intact boars sometimes exhibits. Boar taint is chiefly cause by androstenone and skatole, two compounds that are mostly produced by sexually mature boars and are accumulated in the subcutaneous fat.

Diskriminering leder till en samhällsekonomisk ineffektivitet och tar sig uttryck både på individ- och samhällsnivå. Tidigare forskning har kartlagt och påvisat förekomst av etnisk diskriminering och könsdiskriminering på flera marknader i Sverige, men det har inte kunnat klargöras om diskrimineringen är statistisk eller preferensbaserad. Med kunskap om diskrimineringens karaktär kan beslutsfattare skapa effektivare policyinstrument för att motverka den diskriminering som visats förekomma i det svenska samhället. Ett problem på forskningsområdet är att det saknas empiriska metoder för att kunna särskilja diskrimineringen mellan olika förklaringsmodeller.Syftet med studien är att genomföra ett vinjettexperiment för att kunna särskilja den statistiska och preferensbaserade diskrimineringsteorin för diskrimineringsgrunderna kön och etnicitet. Studien syftar till att undersöka diskrimineringen i en svensk kontext i sammanhang som involverar tillit och generositet.

This paper considers the roles of critics, newspapers and magazines, in the process ofdescribing computer games and video games as either technical objects or products intendedfor entertainment.The making and ?using? of computer games and videogames originates in small groups ofpeople possessing a lot of knowledge in computers, during a time when these kinds of deviceswere very expensive. But now, the gaming culture has grown and almost anyone in oursociety can own and play a video game. For that reason, one could ask the questions ?are thegames and the people who plays them still parts of a ?technical culture??? and ?do we needsome kind of prior knowledge to fully understand the videogame critics??The critics represent ?the official idea? of what a videogame is, how it works and if it is worthplaying.

The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. Positive health effects are what set a functional food product apart from traditional food stuffs of the same type.

A paranoid and shameful reading of Inger Christensens novel Azorno.The contagious feelings of paranoia and shame played a vital part in my first reading of the novel Azorno, written by the Danish poet Inger Christensen. In this essay, I?m letting those emotions direct the ?understanding? and analysis of the novel. In earlier research the focus has been to comprehend what the novel ?really is about?, and even though it has been mentioned that the form probably is a way to make the reader a visible constructer of  the novel?s ?meaning? the understanding has never been created by the affects that occurs during the reading.

Urban farming can be viewed in several contexts. The first part of this work brings up the beneficial effects of farming on our physical and mental health, knowledge as well as on social life in cities. The introduction of gardening in schools can contribute to an increased awareness on both agricultural practices and importance as well as ecological processes. It can also be used in teaching of other subjects. Farming can also contribute to improving the household economy, and the economy on a municipal or national level.

A paranoid and shameful reading of Inger Christensens novel Azorno.The contagious feelings of paranoia and shame played a vital part in my first reading of the novel Azorno, written by the Danish poet Inger Christensen. In this essay, I?m letting those emotions direct the ?understanding? and analysis of the novel. In earlier research the focus has been to comprehend what the novel ?really is about?, and even though it has been mentioned that the form probably is a way to make the reader a visible constructer of  the novel?s ?meaning? the understanding has never been created by the affects that occurs during the reading.

Findus Sverige AB, referred to asFindus from now on, harvests peas during a period ofaround 50 days during the summer. The harvest generates about 30 000 tonnes of peas which gives around 40 000 pallets to distribute to the warehouses which Findus uses for final storage. Three hours after the peas are picked in the fields, they have to be frozen to keep their good Taste and quality. Because of this the pallets are marked with a preliminary label with quality classification of the content. The Findus quality department then has one day to determine the correct quality of each pallet.

The requirements of good quality and appetizing fast food increases continuously as a consequence of a community where food is always available. The crispiness of French fries is an issue that must be considered in this context, since it tends to decrease and give the fries a soft surface not appreciated by the consumer. To prolong the crispiness, the fries can be coated by a batter, a mix of starches. The batters used often consists of modified starches, e.g. cross-linked, acetylated and dextrinizated to increase and prolong crispiness, flour to stabilize the batter and sodium bicarbonate to make the batter ?rise?.The cross-linked starch keeps the granules in a swelled state and prevents them from breaking when exposed to heat or processing: therefore, it delays the gelatinization and decreases the stickiness of the batter.