In his master thesis, Johan Jutterström pursues an anti-aesthetic and ethic artistic process. He?s using mainly three different strategies; reasoning through text, composing for ensemble, and solo improvising on the saxophone. Through composing the piece for 12 musicians Trästolen, Jutterström tries to erase himself and his taste from the music. In that endeavor he looks to physics as a catalyst.

The taste of the dairy product is probably the main factor determining consumer?s dairy products choice. Consequently it is of great importance that the product tastes good and as expected every time. Off-flavors in milk can be caused by for example oxidation of the milk fat. Since copper is a prooxidant, a high copper content in the milk can cause oxidation.

Det huvudsakliga syftet med projektet är att belysa utställningen och de strukturer som densamma innefattar. Specifikt för detta projekt är att jag har valt att titta på utställningarna på kulturcentret Astrid Lindgrens Näs. Metoden för projektet innebär att blanda empiri med teori vilket resulterat i att jag dels besökt Astrid Lindgrens Näs samt arbetat med teori som beskriver förhållandet mellan besökare och museum, författare och författarskap. Radioverkets syfte är ett ge en viss insikt i hur arbetet på museet genomförs, på ett praktiskt plan. Projektet visar att konventionerna i museet är närvarande och vad som bibehåller dem är rädslan för att besökarna skall missförstå.

Our purpose was to shed light on how parents act in respect of providing alcohol to young people when they ask for a taste of home, or wish to bring alcohol to such a party. We used qualitative interviews and the results show that some of the respondents think that it may be acceptable to provide alcohol, while some do not. The results also show that the respondents think that parents are important as a model for the young. They could not purchase alcohol for the purpose of giving it to the young but only if alcohol is available at home. The reason for this behavior is the parents' assessment that the young person demonstrates a level of maturity for his age that they are presumed to be able to handle a small amount of alcohol.

Most of the goats in the world exist in the developing countries where they are important in the meat industry. In Europe, goats are mostly kept for milk production although the interest for meat is growing. Goats have a thin carcass with only small amounts of intramuscular fat, which gives a lean meat. This thin subcutaneous fat cover can cause cold shortening when chilling the carcass. By using electrical stimulation cold shortening can be prevented.

Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein?s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical material is based on a desk research with 19 research papers between the years 1994 till 2009 and sales statistics over organic food.  The thesis conclusion shows that the underlying components when looking at attitude towards conventional food are price, taste, expiration-date and healthfulness. While the components for involvement in organic food is the environment, personal health and supply.

The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..

Title: Organic / Synthetic in today's creative music making. This work intends to find out what synthetically versus organically produced music means for a songwriter / producer as well as for an artist in their everyday role of occupation. What are the positions regarding these two methods and how do they relate to these concepts? This study also concerns the general view of music produced with each one of these methods and to which extent there exists prejudice towards them. The method used for data collection is qualitative interviews.

Purpose: The purpose of this study is to investigate the effect and potential of a non-styled home reportage, and how they influence and inspire to promote individual creativity.Method: I have used a qualitative analysis to be able to create a deep understanding. This is based on three interviews with women in age 22-27, which have a dedicated interest in interior design. I have also sent questionnaires to two persons who run interior design blogs.Conclusions: My analysis shows that the non-styled home reportage is the start of an inspirational process that is beyond consumption and status objects. It promotes individual creativity and willingness to create, based on personnel taste. The essay highlights the importance that the individual critically examines the aesthetics of interior design as presented in diverse media.

This paper attempts to illustrate a gap when it comes to the knowledge about unpaid volunteers in Swedish organisations. The person-oriented explanations of individual preferences when choosing an orientation in which to volunteer does not suffice to explain and enlighten the fact that there is a gender-based division that orientates women towards voluntary work within organisations with a social direction, while men tend to choose sports-oriented voluntary tasks. This illustrates a pattern that is common in society in general. Eight interviews including four women volunteering in socially oriented organisations and four men in sports-oriented organisations have been conducted. An attempt has been made to explain results from earlier research as well as the respondents reasoning about their voluntary work with gender related theories.

This study is based on 26 essays about A Good Book, written by as many participants inSwedish classes in secondary education for adults. The object is to analyse the students'views on fiction and reading: What books they prefer, but also why and how they read.Objectivity and subjectivity in literary criticism is also discussed.Most favoured author both among men and women is Stephen King. The majority of thebooks mentioned are translated from English. The women also read historical and psychological novels while the men prefer fantasy. The question whether a book is goodor not is in the students' opinion only a matter of taste.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

In the following study I probe the social world of hard-rock music. By conducting interviews with four young male enthusiasts of this music I try to develop a general picture of this social world, as well as of the basic elements on which this particular subculture is constructed. The identity of a hard-rocker is based upon a number of factors beyond just a preference for that music. Throughout the interviews I encountered many implicit norms that one must followed in order to be able to see oneself as a true hard-rocker. I also found that from the respondents? perspective, the mainstream culture has, throughout the history of metal music, used various ways to counter the spreading of this genre.

The overall aim of this thesis is to contribute to the understanding of how the Common European Framework of Reference for Languages (CEFRL) presents discourse views and multilingualism. This is of importance, due to the impact the European Council?s education collaboration has on the Swedish syllabus for languages. The research perspective of the thesis is to solely focus on discourse views and multilingualism: comparing two analytic frameworks, by applying a qualitative text analysis. The first being based on two different models of discourse strategies and the latter based on two studies on how multilingualism is treated in Scandinavian school situations.