The meaning of being someone and standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify components that obtain usage of personal branding which are, attributes and strengths, communication, values, and vision and mission. The empirical data is gathered from six personal interviews with managers.

The discussion about high culture and popular culture in our society has been going on for decades. In few places is it as loud as within culture journalism and the critics? society, where the question of what is good taste and what is dumb entertainment constantly gets brought to the surface. Film is a particularly vulnerable area, since it is such a universally appealing and rather young medium. In America and England several studies have been performed of the reviewing society and reveiwers? use of high and low art-discourse in their writing.

Purpose:Our purpose with this essay was to see how a health promotion initiative could be profitability and how human resource cost accounting could be used for decision making. Does it cost more than it taste? Method:We have been using qualitative interviews with politicians, human health developerand accountants in a municipality. We have also collected data from a university lecturer which shows numbers from the health promotion initiative and how it is been affecting the involved staff. Result:The result show us that the politicians, human health developer and accountants all want to introduce physical exercising at work.

Growth of small businesses is vital to the Swedish economy, and many entrepreneurs want their enterprises to grow. However, the business climate of today is more changing than ever, and attributes becoming increasingly important for companies in order to deal with this are flexibility, speed, and adaptability: characteristics normally attributed to small enterprises. As a larger organization often is associated with more rigidity as a consequence of a higher degree of formalization, entrepreneurs are hesitant to seize growth opportunities, as they fear it will have negative impact on the aforementioned competitive advantages their enterprise possesses as a small business. This simple case study of a growing small enterprise investigates the effects of organizational growth on a small business' organizational structure and through its above mentioned advantages. The study finds that avoiding formalization while growing damages the competitiveness of the firm, and concludes that a degree of formalization is a necessity to maintain the flexibility, speed and adaptability in a growing small business..

The aim of this thesis is to study social tagging in an OPAC by looking at the tags of Ann Arbor District Library?s catalogue. In this thesis I analyse the possibilities of social tagging. The main questions to be answered are what is the distribution of tags in different categories, what are the differences between fiction and non-fiction and how do the social tags differ from the terms of the professional indexing practice. Studying 500 tags I find that subject matter was the most frequent category for tags assigned to fiction and non-fiction.

I uppsatsen jämförs William Paleys Natural Theology : or, evidence of the Existence and Attributes of the Deity, collected from the appearances of nature från 1802 med Michale J. Behes Darwin's black box : The biochemical challenge to evolution från 1996. Jämförelsen kontextualiseras med en skiss över evolutionsteorimotståndets historia under den mellanliggande perioden, som tillsammans med själva den vetenskapliga utvecklingen, antas förklara de skillnader i tilltal och val av argument som föreligger mellan de två verken. I fråga om grundläggande budskap, idéstruktur, syfte och religiositet befinns de två verken ligga varandra betydligt  närmare än vad som initialt kan tyckas vara fallet..

The purpose of this study is to investigate how to use remote sensing data when making a forest management plan. The main focus of the study is to compare different methods to identify forest stands of a forest property, and by manual measures and estimates try to evaluate the quality of interpreting data. This report is based on survey questions sent to five different organizations working with remote sensing data. Only two of these where willing to participate in this investigation. The organizations where asked to analyze the same forest property and divide into compartments and make estimations of volume, basal area etc. in every stand.

Turkey has taken part in regular negotiations to gain membership in the EU since 2005. At the same time is Turkey a candidate that stands out from those of earlier rounds of enlargement, and its possible membership got both supporters and critics amongst the Unions member countries. The aim of this thesis is to, trough a textual analysis, investigate the prospects and obstacles Turkeys candidature faces. The material consists of documents from a number of think tanks connected to the European Commission, as well as the Commissions own documents regarding Turkeys negotiations.A recurring picture is that Turkey is treated differently then earlier candidates, and that the Commission has a hard time keeping an unambiguous line in its negotiation frame. The material of the think tanks attributes the public opinions distrust of the member countries of EU as a hindrance, and Turkeys meddling in the conflict on Cyprus is problemized.

This paper examines in what way the heterosexual matrix is challenged by Stephenie Meyer in Breaking dawn (Så länge vi båda andas). By doing a thematic study on the various family constellations appearing in the novel, I search for the queer elements in it. I discuss incest, family building and motherhood, and find that there are numerous queer elements associated with the themes I have chosen. I conclude that the Cullen family challenges the heterosexual matrix, despite not being typical queer vampire characters. I also find that building a successful family is not based on gender or constellation otherwise, but is instead dependant on democracy and equality.

This master's thesis is a study of how librarians are depicted in crime fiction. 12 American and English mysterynovels featuring librarians in a central role were studied and analysed using character theory. Recurring traitswere identified and organised into themes. A number of prominent traits and themes emerged that show librariansas orderly and organised bibliophiles, but with a taste for adventure and excitement. They are keen problem solverswho enjoy a challenge, at work, or in the form of crime detection.

The role-playing game attracts a growing number of practisers. The aim of this master?s thesis is to examine role-playing literature as phenomenon in libraries through librarians´ attitudes. The paper is based on qualitative interviews with eight librarians: one personal interview with two librarians and six e-mail interviews with six librarians at different libraries. The paper starts with a definition of the term ?role-playing game?, its different categories and genres and a description of its background.

In this essay, I employ Judith Butlers theories of gender performativity to examine the construction of the monstrosity in Howard Phillips Lovecraft?s two works The Outsider and The Thing on the Doorstep. Focusing on the character?s monstrous attributes, how they are seen by themselves, by others and not least by the reader, I examine how their monstrosity is created and strengthened by dehumanizing processes. I argue that Lovecraft through his narrative technique complicates the relation between monstrosity and humanity in his characters, the result of which is a reader left to determine how monstrous, or human, the creature really is.

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.

The purpose of this BA-thesis was to study how three daily Swedish newspapers use a specific type of exemplars, which are recognized by a number of attributes. A photograph of the person that is interviewed always illustrates this type of exemplars and at least two persons are asked the same question.    The three newspapers that have been compared in this study each represent one of the major types of Swedish newspapers: morning press, tabloids and local press. By using a quantitative content analysis, one month was examined in all three newspapers in the year of 1997 and 2007.  Two of the theories that have been central in the thesis are Colin Sparks model of tabloidization, which demonstrates the process of tabloidization and McQuail?s description of commercialization.

This study has the purpose to reveal whether gender stereotypes are manifested or challenged in the children comic Bamse - världens starkaste björn based on six different stories widespread over 40 years. The results will be studied in the light of the contemporary gender development in society and emanate from theories about power, discourse, representation, queer and gender. An eclectic analysis based on semiotics and critical discourse analysis will be the method to reveal the underlying gender perspective in Bamse. The conclusion of the study shows an ambiguous perspective in the comic where both men and women occasionally are represented in a manifested as well as a challenged stereotypical role. In some of the stories the gender is erased and all characters are represented based on their individual attributes instead, meanwhile in some stories men are represented as active heroes while women are portrayed as passive nurturer.