The thesis examines how sex/gender and sexuality are represented through text and images within the Internet community Sylvia whose primary target group is girls. Through an examination of the aesthetics, the member rules and the choices that constitute the framework for the site, the study observes Sylvia as a cultural context. In relation to this setting, the ten most visited member profiles at the time for the study are more closely examined. These profiles are studied from a constructivist view of sex/gender and are analysed from the perspective of feminist and quee r theory as well as in the light of feministic debates concerning sexuality and erotica. The thesis shows how Internet as a forum and the non-heterosexual context Sylvia open up for a constructivist understanding of sex/gender and also leads to a questioning of "masculinity" and "femininity".

Titel: Köpt, ägd och förtjänad ? en studie om attityder gentemot olika reklamtyper på Facebook.Författare: Albin Yngve och Anton FridolfssonUppdragsgivare: Institutionen för journalistik, medier och kommunikation, Göteborgs universitet.Kurs: Kandidatuppsats i medie- och kommunikationsvetenskap vid Institutionen förjournalistik, medier och kommunikation, Göteborgs universitet.Termin: Höstterminen 2014Handledare: Malin SveningssonSidantal: 51 sidor, inklusive bilagor.Antal ord: 18202Syfte: Att undersöka användarnas inställning och attityd när det kommer till att ta del av olika formerav reklam på Facebook.Metod: Kvalitativa fokusgrupper.Material: Två fokusgruppsintervjuer med personer från olika generationer (60-talister vs 90-talister).Huvudresultat: Resultatet visar att de tillfrågade respondenterna inte anser att reklamen på Facebookär irriterande i den mån att det förstör användarupplevelsen. Den reklamtyp som uppfattas mest positivär förtjänad reklam. Den reklamtyp som uppfattas mest negativt är den köpta reklam som är placeradtillsammans med det användargenererade innehållet - och därmed stör målet med huvudanvändningen.Dessa uppfattningar är generellt sett likvärdiga sett över båda de undersökta generationerna.Respondenternas inställningar till riktade marknadsföringsinsatser är något tudelad. Ur ettintegritetsperspektiv är de tillfrågade sextiotalisterna något mer tveksamma till riktad reklam ännittiotalisterna.

En litteraturstudie inom området för operant betingning vid hästträning har genomförts. Vid operant betingning lär man djuret att svara på signaler genom att använda sig av förstärkningar eller bestraffningar. Den operanta betingningen används ofta inom hästträningen då antingen negativ eller positiv förstärkning tillämpas. Framförallt är det den negativa förstärkningen som används, mycket av kommunikationen vid uppsutten träning bygger på denna metod. Grunden för förstärkningsträning är att det beteende som leder till en förstärkning ökar i frekvens.

The focus of this project was to characterize the occurrence of ESBL-­?producing bacteria in two irrigation water ponds in Southern Sweden. Samples were taken from two ponds nearby each other, from which analyses were made based on levels of community and individual isolates. Community samples were used for attempts for characterization of resistance patterns in irrigation water using the Omnilog PM-­?plate system. The growth of community microbiota in the presence of the following antibiotic substances was assessed; amikacin, gentamicin, kanamycin, penicillin G, ampicillin, piperacillin, trimethoprim, potassium tellurite and ciprofloxacin. Isolates were pure cultured using semi-­?selective media: LB, Rainbow Agar, mEnterococcus, 0.1 TSA and VRBD. A total of 177 isolates were isolated randomly. Each isolate was identified using the Omnilog GENIII-­?system of biochemical characterization. Further, the isolates were tested on Brilliance ESBL-­?agar for their ability to grow. Out of the total number of isolates, 30 were selected, preferably Enterobacteriaceae or Pseudomonas spp., based on their high similarity to library strain during the identification in the Omnilog-­?system. These were further characterized using Etest-­?sticks. Three selected strains were picked for further analyses using exogenous isolation for attempts to simulate horizontal gene transfer, and Omnilog PM-­?panels containing various antibiotics of interest. Selections of samples were chosen for molecular tests Targeting plasmid-­?borne resistance genes CTX-­?M1, CTX-­?M2 and SHV. The method for assessing community-­?resistance patterns showed ambiguous data that was difficult to interpret; further optimization is recommended. For all tested PM-­?plates, generally greatest differences between substances were found among wells with the strongest concentration of antibiotic substance. A total of 175 isolates displayed ability to grow on ESBL-­?agar. Etests confirmed ability of isolates to resist many ?-­?lactam antibiotics and many were clinically resistant to certain substances. No plasmids were transferred during exogenous isolation. During molecular tests, a few matches were found for the CTX-­?M1 gene. Isolates analyzed with Omnilog PM-­?plates showed resistance to most compounds tested. The isolates showed greatest resistance toward penicillin G, ampicillin, amikacin, kanamycin and trimethoprim. In the study, it was established that resistance among bacteria was frequently occurring in the irrigation water, and ?-­?lactamase producing bacteria was very common. Extended studies are needed to assess the frequency-­? and occurrence of horizontal gene transfer (HGF) in this environment. Although some potential corresponding data is found, it is at this point not possible to determine whether the resistances are due to antibiotics used in veterinary medicine, human medicine or one additional reason is travel and trade. in irrigation water using the Omnilog PM-­?plate system. The growth of community microbiota in the presence of the following antibiotic substances was assessed; amikacin, gentamicin, kanamycin, penicillin G, ampicillin, piperacillin, trimethoprim, potassium tellurite and ciprofloxacin. Isolates were pure cultured using semi-­?selective media: LB, Rainbow Agar, mEnterococcus, 0.1 TSA and VRBD. A total of 177 isolates were isolated randomly. Each isolate was identified using the Omnilog GENIII-­?system of biochemical characterization. Further, the isolates were tested on Brilliance ESBL-­?agar for their ability to grow. Out of the total number of isolates, 30 were selected, preferably Enterobacteriaceae or Pseudomonas spp., based on their high similarity to library strain during the identification in the Omnilog-­?system. These were further characterized using Etest-­?sticks. Three selected strains were picked for further analyses using exogenous isolation for attempts to simulate horizontal gene transfer, and Omnilog PM-­?panels containing various antibiotics of interest. Selections of samples were chosen for molecular tests Targeting plasmid-­?borne resistance genes CTX-­?M1, CTX-­?M2 and SHV. The method for assessing community-­?resistance patterns showed ambiguous data that was difficult to interpret; further optimization is recommended. For all tested PM-­?plates, generally greatest differences between substances were found among wells with the strongest concentration of antibiotic substance. A total of 175 isolates displayed ability to grow on ESBL-­?agar. Etests confirmed ability of isolates to resist many ?-­?lactam antibiotics and many were clinically resistant to certain substances. No plasmids were transferred during exogenous isolation. During molecular tests, a few matches were found for the CTX-­?M1 gene. Isolates analyzed with Omnilog PM-­?plates showed resistance to most compounds tested. The isolates showed greatest resistance toward penicillin G, ampicillin, amikacin, kanamycin and trimethoprim. In the study, it was established that resistance among bacteria was frequently occurring in the irrigation water, and ?-­?lactamase producing bacteria was very common. Extended studies are needed to assess the frequency-­? and occurrence of horizontal gene transfer (HGF) in this environment. Although some potential corresponding data is found, it is at this point not possible to determine whether the resistances are due to antibiotics used in veterinary medicine, human medicine or one additional reason is travel and trade..

The purpose of this Master's thesis is to make suggestions as to how librarians can promote young reluctant readers to help them find the joy of reading. We want to show how the comprehension of these children and adolescents can be translated into action in the librarians work with reading promotion.Our main questions are:? What attitudes do the librarians find that children and adolescents, ages 9-15 with reluctance to read, have towards reading?? What do public- and school librarians do to stimulate children and adolescents, ages 9-15 that are reluctant to read, to feel the joy of reading?? What role or which roles can the public- and school librarians have in the work of reading promotion, Targeting children and adolescents with a reluctance to read?We have used Beers's theories about reluctant readers and reading promotion, Chambers's model and theory ?Reading Circle? and his theories about conditions that promote a ?good reading environment?. We have also used Smidt's theories about the librarian's different roles in the work of supplying literature.The method we have used is qualitative and based on literature and interviews with 7 children- and school librarians that all of whom work or have worked with reading promotion for children and adolescents in the ages between 9-15, that are reluctant to read.Our results show that in order to gain understanding about the attitudes towards, and relationship to reading, our targeted group have, the librarian has to be aware of the inner conditions that these children and adolescents have. These inner conditions are going to affect the work and the result of the reading promotion activity.

ABSTRACT Title:                         Lucrative dealsHow service offers and its clients is forms by Optional Framing                 Level:                       Bachelor, Business AdministrationAuthor:                     Gabriel Krogius, Mikaela SörensenSupervisor:              Jonas Kågström, department of economicsDate:                         2013, AugustIntroduction:           That the human mind may be directed by how an offer is designed is not news. However, what is new in the following thesis is whether a person is affected in the case of a service rather than, as previously research, a physical product. Does a person find it harder to separate with something rather than to add an option?Aim:                          The aim for this thesis is to examine how Optional Framing has affection on service offerings/companies, and in this case on real estate brokerage services. Is it, as earlier, when the human can form her own offer, the final price ends up higher when she is about to add options than removing them?Method:                    The thesis emanates to achieve earlier results where the difference in this case is that our thesis is Targeting service offerings.

Detaljhandeln är idag präglad av hög konkurrens och många aktörer som slåss om sammasegment. Fast Fashion med sina snabba produktlivscykler och låga prissegment trots en högmodegrad, har lett till att konsumtionsmönstret förändrat konsumenternas beteende genomderas krav på ständiga uppdateringar av sortimentet. Dagens kunder kräver mer än enbart ettlågt pris för att attraheras, vilket kräver att även Fast Fashion-företagen adderar ytterligarevärden. Imagen och känslan för varumärket spelar därför en stor roll även för Fast Fashionföretagoch inte enbart för märken som agerar inom en högre prisklass. För att kunnatillfredställa det kunden efterfrågar krävs av företaget att de tydligt identifierat sin målgruppför att kunna anpassa erbjudandet efter just dem.

Syfte: Syftet med studien är att undersöka hur och varför företag i friluftsbranschen arbetar med grön marknadsföring samt vilken grön strategi företagen har.Metod: Studien är kvalitativ i form av en komparativ flerfallsstudie med en deduktiv ansats. Teorin beskrivs först för att sedan jämföra teorin med det empiriska materialet. Empirisk data har samlats in genom sex semistrukturerade intervjuer och sekundärdata såsom internetkällor och elektroniska rapporter.Teoretisk referensram: Den teoretiska referensramen berör olika områden inom grön marknadsföring. Teorin tar upp segmentering och Targeting utefter kunders gröna karaktärsdrag, grön positionering, de fyra gröna P:na i marknadsmixen samt anledningar till varför företag arbetar med grön marknadsföring internt och externt.Slutsatser: Fallföretagen segmenterar inte marknaden efter kundernas gröna karaktärsdrag. Det ligger dock i deras affärsidé eller vision att positionera sig grönt.

In November 2007 the countries around the Baltic Sea signed the Baltic Sea Action Plan (BSAP). The action plan was an initiative from HELCOM due to the environmental status in the Baltic Sea. The action plan implemented a new approach with measures Targeting the whole ecosystem. Eutrophication, hazardous substances, biodiversity and maritime activities constituted the main segments. The parties were to establish national implementation plans to fulfil the BSAP goals, which shall lead to good environmental status in the Baltic Sea by 2021.  The aim of this thesis is to investigate the points in common regarding conceptions of eutrophication in the Baltic Sea between the management, the science, the media and the public.