This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) and totally 27 units were examined.

Studien undersöker hur helhetsuppfattningen av en text eventuellt varierar beroende på vilken medieringsform som används under arbetet med texten. Talad prosa, rytmisk ramsa och sång är de tre olika medieringsformerna och dessa har agerat arbetsmetod i var sin grupp med förskolebarn. Resultatet visade att det fanns skillnader mellan medieringsformernas förmåga att få barnen att lära sig texten. Eftersom det är skillnad på att lära sig en text och att förstå en text har studien även undersökt om förmågan att förstå innehållet av texten varierar mellan grupperna. Skillnaden kring textförståelsen visade sig dock vara svårare att definiera..

This bachelor thesis is about illustrating the fundamental principles for planning, locatingand designing bicycle parking spaces. The study aims to give an understanding of theneed and demand for bicycle parking spaces today, as well as to determine how these canbe met according to different theories. The study also aims to investigate the issue withincorrectly parked bicycles, which occurs frequently in the cityscape and therefore createsan obstacle in street spaces.An observational study on the new bicycle lots along Götgatan was conducted in orderto analyze how the theories of bicycle parking spaces are applied in practice. Cyclistswere then interviewed in order to obtain a deeper understanding of the cyclists? revealedpreferences.

The translation of culture-specific words and expressions as well as how to fully transmit the semantics and pragmatics of a text when translating are two things that often poses problems and challenges for translators. The strategies among which one can choose are many and the translation is more or less bound to lose something along the way. In this present essay, the Swedish comic album Prins Charles ka?nsla (2010) by Liv Stro?mquist and its French translation Les sentiments du Prince Charles (2012) have been studied. With the help of existing translation strategies, what is examined is initially what choices the translators have made and how this affects the French text.

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

The study?s aim was to examine reading ability in secondary school students. The participants; 30 grade 7 students (13 years old) and 30 grade 8 students (14 years old) without literacy problems, and eleven grade 8 students whom either had documented literacy problems or received special education for it, were selected through convenience sample. Text comprehension was tested by three texts which are called the Skobigotexts. Three reading settings were applied: listening, silent reading and silent reading with textsupport.

The purpose with this essay is to find out which demands the syllabus for the Swedish language make on the pupils in compulsory school compared to some active teachers? point of view. The method I have used to find out is a qualitative interview, where I have interviewed four Swedish teachers of various professional experiences.After the change of government in 1991, the new curriculum committee had a mission where the goal was to develop the best school in Europe. A national target was introduced and the goals were proposed to be of two kinds; goals to strive for and goals to achieve. A problem in this is that the knowledge that pupils in ninth grade will acquire, is formulated in such a manner so that not even experts in each subject would live up to the demands placed on the students.

Nobel Prize Laureate Joseph Brodsky is a key figure in Soviet Russian literature. Expelled from the USSR in 1972, he became a US citizen in 1977 and Poet Laureate of the United States in 1991. In this essay, I have sought to examine the state of exile perceived in Brodsky?s poems. Using Russian literary critic Viktor Shklovsky?s concept of defamiliarization, I have strived to illuminate the formal composition of this state ? its technique.

A district heating plant has the advantage that it can take advantage of the waste heat from industries and use of cheap fuels to produce heat. But for the long term is competitive requires that energy is also saved in district heating plants. One way to save energy in a district heating system is to increasing cooling to the return temperature. This leads to less power needed to drive the distribution pumps,  and that more energy could be extracted from the same amount of fuel by an improved flue gas condensation.In Karlskoga the return temperature into the district heating plant is high. They would therefore reduce the return temperature in order to extract more energy from the flue gases.

The aim of this studie centers on how lgbt (lesbian, gay, bisexual, transgender) are portrayed in women?s magazines. The magazines we have chosen to analyze are FRIDA, VeckoRevyn and amelia, which all three have different target groups. We have, with the assistance of the rhetorical and semiotic analysis methods, assessed 18 articles with their associated photographs. These methods are part of the qualitative analysis model and are used in order to study less empirical data with more depth.

My paper deals with SMS and IM language's impact on students' language in school. Text messaging and instant messaging involves several simplifications and abbreviations for the user to be able to write quickly and short but in the same time have made them understood by the recipient. The spelling, punctuation and use of capital letters are also of a secondary importance when writing via the text chat. My purpose with this paper is to investigate the prevalence of SMS and chat language in student texts, using students in the senior level. My respondents were asked to answer a questionnaire and write a text to a picture.

This is a study of the reactions of high school students in Sweden when reading A Modest proposal (Swift, 1729). If they get the chance to write whatever they want about the text, what do they find important? This study emanates from Rosenblatts (2002) view of reading out of two different stances: the aesthetical and the efferent. The aesthetical mode is reading for pleasure and experiencing the text, whilst in efferent reading the reader is primarily focused on what he or she will carry away as information from the text (Rosenblatt). To be able to categorize the material from the students more properly, a different set of ideas about reading modes, obtained from Tengberg (2011), is also presented and used in this essay..

Syftet med det här arbetet var att undersöka vad som gör att vi minns innehållet i en text vi läst och om jag som författare kan använda särskilda tekniker för att öka chansen att läsaren kommer ihåg.Mitt arbete grundar sig främst på tidigare forskning och studier gjorda på människors minne av text. Några av de teorier som har visat sig bli viktiga i mitt arbete är Wolfe och Wodwyk?s (2010) jämförelse av narrativ och förklarande text, Meyer?s (1999) ?structure strategy? och Radvansky och Zwaan?s (1998) teori om ?situation model? och ?textbase model?.För att illustrera det jag kommit fram till i mitt arbete har jag skapat en informationsbroschyr om elavbrott. Broschyren ska fungera som ett stöd och hjälpa Sveriges allmänhet att förbereda sig inför ett elavbrott.Utöver litteraturstudier har jag även gjort ett mer kvalitativt bakgrundsarbete som intervju med Tony Abaji vid Energimyndigheten och kortare samtal med målgruppen av min artefakt. Vidare har jag analyserat ett av Energimyndighetens nuvarande informationsmaterial för att identifiera dess brister.Min slutsats är att en tydligt signalerad genre och tematisk struktur i kombination med ett, för läsaren, meningsfullt innehåll är det mest effektiva för att läsaren ska minnas informationen.

The aim of this bachelor thesis has been to examine and develop our own understanding about how young people in Sweden (16-29 years of age), take part in cultural activities. As librarians it is important to know what kind of activities and interests this particular group has. With Pierre Bourdieu?s theoretical framework towards habitus and capital we are interested to see if there is a connection between one?s cultural use and background, if different access to capital with or within groups has an affect or not. With both statistics and interviews with people within our target, we believe this data has been sufficient enough to conduct a good and valid study.

Då dagens konflikter ofta utspelar sig mitt ibland civilbefolkningen och där aktörerna kan utgöras av allt från miliser till kriminella gäng ställs det nya krav på de militära förmågorna för att kunna agera i dessa komplexa miljöer. En generell trend för dagens artilleriförband är att de används till att verka mot mindre målgrupper utgörandes av två till fyra personer. Erfarenheter från konflikter i likhet med de i Irak och Afghanistan har visat på vikten av tillgång till precisionsbekämpning med indirekt eld för att undvika förluster bland de civila. En förutsättning för att kunna genomföra precisionbekämpning är att målets position kan lägesbestämmas med en mycket hög noggrannhet.Med hjälp av ett digitalt eldledningsstödssystem innehållandes en tredimensionell digital karta kopplat till EOI:et kan positionsfel i måluttaget i en urban miljö reduceras till under metern. .