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942 Uppsatser om Target costumers - Sida 29 av 63

Att förändra och förändras med tecken : En kvalitativ studie om uppleveser av teckenekonomi

The token economy program, which is a method for behaviour modification, has been used worldwide for different groups within different settings in order to vhange behaviour.Research has found the token economy program to be effective. However, research is limited to quantitative and experimental studies, and Swedish research in this field is brief. Nevertheless, the program is used in several institutions n Sweden. A qualitative study in Swedish settings could therefore be useful. The purpose of this paper is to examine the experiences of a token economy program using qualitative interviews.

Omsorgskvalitet i äldreomsorgen : Ett begrepp i utveckling

This study is based on interviews with heads of unit, care staff and senior representatives from a total of six people. We have in this study directed our focus on care quality in the elderly as a concept in development. It appears, when the elderly do not have any dependents, it is even more important that staff supports some extra where no relatives are involved.Quality of life is the broader concept of good quality care and where a good quality of care is a necessary condition for a good quality of life. According to the social services care is the target that older people will live a good life and be allowed to live in a safe environment, which we intend to investigate in this study. Opportunity for greater influence should now be given to older people and their families on how interventions should be designed and implemented.

Är du privat eller offentlig? : En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..

Bike Around

Physical activity can reduce the risk of developing dementia, and studies show that people who already have some form of the disease can get a better memory function and find it easier to perform daily tasks if the activity is performed regularly. People who are diagnosed with dementia are generally not offered physical activity to a high extent, nor is there a wide range of equipment developed to suit the target group.The Bike Around project was launched during a workshop in Copenhagen and was organized by HCH and Techna Science with the aim to develop new training equipment for people with dementia. The workshop resulted in the development of a customized training bike where the user can get a biking experience from his wheelchair or favorite chair. By integrating the pedal movement with a prerecorded movie projected on a screen, the memory can be stimulated both visually and by the activity itself.Our assignment in the project consisted of three parts: design of the bike, movie playback and software programming. During the project a prototype has been created that meets the requirements of ergonomics and usability..

En normkritisk granskning av UMO - din ungdomsmottagning på nätet.

This paper was aimed to investigate how a sexual education website, UMO.se, with an explicit norm-critical approach to their work achieved its goal to be norm-critical and inclusive in terms of gender, gender identity and sexual orientation. The investigation was focused on a section of the website, "Ask UMO" where the website visitors could submit questions, which were answered by a midwife, a nurse, a counselor, a psychologist, a nutritionist or a doctor. The questions focused on examining how well the "Ask UMO" lived up to UMOs target norm criticism and if there was any differences between the different professions in how norm-critical and inclusive they were. This was examined by a discourse analysis inspired by Foucault and based on Judith Butler's theory of the heterosexual matrix. The study found that "Ask UMO" in 350 of the sections 425 questions reached UMOs goal to be the norm-critical and inclusive.

Below-the-line : En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

Modellbaserad ekoföljning i vätskefyllda tankar

This thesis discusses model based tracking of radar echoes in tanks with liquid content. The errors in the measurements are not always random in these cases, and the interference that occurs when nearby echoes moves in relation to each other makes tracking difficult. The tracking problem can be broken down to four parts; track initiation, track destruction, association of the measured echoes to the tracks and to update the tracks with the associated echoes. The radar measurement is primarily made on the surface. However, additional echoes from the tank floor or other structures and double bounces are normally present.

Innehållsmarknadsföring på sociala medier : En studie om Generation Y:s mottaglighet i sociala mediekanaler

By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

Grundutbud av förpackningslösningar

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

Hur lokal bioenergi kan bidra till att Uppsala kommun når klimatmålet 2050

The purpose of this thesis was to examine how locally produced bioenergy may contribute to meet the climate target year 2050 in the municipality of Uppsala. The goal of reduced GHG-emissions from current 6,8 ton CO2-equivalents to 0,5 ton CO2-equivalents per capita and year, year 2050 is based on avoiding harmful penalties of an increased level of GHG in the atmosphere. By estimating available biomass in the county together with examining future technologies and emission factors for the substrates used, four possible future scenarios has been developed focusing either on electricity generation or production of biofuels. GHG-emissions of year 2050 have been calculated using the software LEAP. The conclusion is that bioenergy, depending on how it is integrated in the energy system, may reduce greenhouse gas emissions between 0.6 ton CO2-equivalents and 1.4 ton CO2-equivalents per capita or 12% to 25% compared to 5.5 ton CO2-equivalents in the reference scenario 2050. The greatest reduction is obtained if biofuels are produced in combination with energy efficient heat requirements in buildings..

Marknadsföring av ungdomsverksamhet på folkbibliotek

The purpose of this bachelor thesis is to examine the methods public libraries can use in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have interviewed librarians, carried out observations and examined documents in accordance to the triangulation method. Before one can begin marketing the libraries one ought to know of how marketing is done and the principles behind it, therefore we have given a simple explanation of marketing and marketing theory.

Hållbarhetsredovisning i stålbranschen : Att börja hållbarhetsredovisa med intressenternas behov i fokus

Background: Following an increased awareness concerning social and environmental aspectsin society, more enterprises establish sustainability reports in order to inform theirstakeholders about the company?s sustainability duties. A previous study indicates that themetal sector is enjoying relatively limited increases in business opportunities and/or financialvalue of corporate responsibility. Another study suggests that there is a gap in expectationsbetween producers and users of sustainability reports due to an uncertainty regarding whatinformation such reports should contain and what audience such reports should target. Thequestion is whether or not a gap in expectations concerning sustainability reporting is acontributing factor to the limited increases in financial value in the metal sector?Purpose: The purpose of the study was to examine how a sustainability report should becarried out by a company in the steel industry given what information the company and thestakeholders consider as essential in a sustainability report.Methodology: To accomplish the purpose of the study, a deductive approach was used due tothe availability of suitable theories.

Anhörigas vardag : En kvalitativ studie om att ge omsorg till en närstående

ABSTRACTThe purpose of this thesis has been to increase the knowledge about the life situation for next of kin who are caring for the elderly and mentally disabled. Also, the impact of ?supportive actions? on the quality of life for the next of kin has been assessed. This study tried to answer the following questions:? How do next of kin perceive their every day life.? Do supportive actions lead to a better situation in your every day life.? Do supportive actions raise the quality of life for next of kinTo answer the questions above a qualitative method was used.

Väpnade religiösa konflikter - Fundamentalismoch terrorism : En intervjustudie om hur religionslärare och religionslärarstudenteranvänder och resonerar kring begreppen fundamentalism och terrorism iskolundervisningen.

This paper?s main goal is to study how religious studies teachers and religious studies teacherstudents reason concerning armed religious conflicts, with fundamentalism and terrorism ascentral concepts. The study does this with the use of semi-structured interviews. The resultsare analyzed with a phenomenographic analysis with the interviewees? understanding of thecentral concepts being the target of the interviews.

Manliga och kvinnliga förebilder - spelar det någon roll? : genus, förebilder och motivation hos folkhögskolestudenter med inriktning folkmusikfiol

This essay is a comparison according to the ideological thoughts about womens position in the society of Mao Zedong och Josef Stalin. The material I have analysed is writings by Mao and Stalin, in a wide range from leaflets to orders to the armies of the states of China and the Soviet Union. The method I have used is an ideological analysis where the attitude towards women is the target for my survey. The attitude towards women generally was not unified in the world during the time for Mao and Stalin. In many countries the women was intended to take care of the children and the home, not be active in working and fighting.

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