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942 Uppsatser om Target costumers - Sida 18 av 63

Strategisk användande av sociala medier inom bankbranschen : En studie om informationschefers varumärkestänkande i förhållande till sociala medier

Young men who commit sexual abuse is a complex topic. This study is based on litterature on the subject and the material is processed through a qualitative content analysis. The study aims to study how the litterature describes the reasons why young men commit sexual abuse. It also aims to explore what is described to be effective treatment of young men who committed sexual abuse. The study found that most of the young men who commit sexual abuse comes from families where violence and psycohological abuse occurs. Many have themselves been victims of sexual abuse.

Regelverket Basel : Övergången från Basel II till Basel III utifrån bankernas perspektiv

Research issue: The transition from Basel II to Basel III becomes consuming for banks, financially. But Basel III should be profitably for financial market economy. Risks in the financial world is very complex. Is Basel III is sufficient to manage risk and future crisesPurpose: The purpose of this paper is to examine the application of Basel II and the transition to Basel III in Sweden with the banking system in focus.Method: The study has a qualitative research methodology for the collection of empirical data. The study is based on interviews with four large banks of Sweden (Swedbank, SEB, Nordea, Handelsbanken) and with Finansinspektionen.

Bland mumier och mosslik - en jämförande studie av populärarkeologi och fackarkeologi

In my paper I have compared popular science and neutral science regarding language and construction. My task was to find out if there are differences between the language of popular science and that of scientific science. The purpose of my paper is to answer four questions1.How do the authors present the bogbodies and the mummies in the two categories?2.What does the popular science imagine that you want to read about?3.Is there a difference between the target groups of the two categories?4. Does the presentation of the subject have consequenses when it comes to contents and readers?I have studied how often the authors use drawings, photos, diagrams, maps, and if the titles of the chapters can tell you something about the nature of books.

Utveckling och design av spegelskåp för badrum

This report is a documentation of a Master?s thesis of 20 credits performed at the educational program of Technical Product- and Production Development with Design at Halmstad University. The project is carried out in cooperation with Hafa AB in Halmstad.The purpose of this project was to bring forth a concept of a bathroom cabinet for Hafa?s new selection Young through creative design methods. The selection is supposed to attract the younger purchaser but also a target group that dare to experiment with home furnishing and appreciates new design.

DV01 / Ett cykelkoncept

DV01 is a bicycle concept aimed towards a contemporary target group, that considers the bicycle to be both a convenient means of transportation and a product with a high aesthetical value. A bicycle is for many people something that you attach to your own personal style, were not only the bicycles function but also its appearance plays a crucial role. It is also a product that consists of many different components and parts, which all affect the overall impression. The focus of the project has therefore been about finding a balance in the design. When form and function interact in a successful symbiosis, the result is often that the product may last longer and are more loved by its users..

En fonetisk studie av danska diftonger

I denna studie har det huvudsakliga syftet varit att undersöka hur de danska diftongerna i det fonologiska inventariet realiseras fonetiskt. De primära faktorer som har studerats är dels hur öppningsdiftongernas respektive slutningsdiftongernas "bana" ser ut, dels vilken variation det finns beroende på hur diftongen börjar eller slutar, dvs om t.ex [w]-läget kommer att uppnås oberoende av hur diftongen börjar, samt vilka effekter bakre [R] har på vokalerna.Materialet som låg till grund för undersökningen bestod av 37 rammeningar (det var . du sagde).

Påverkar olika faktorer bilföretagen? : ? Hur påverkar ett högt oljepris, miljömedvetna marknader och ekonomiska trender bilföretagen?

The automotive industry is today in a world of globalisation and external factors can influence the car companies and it is important that they progress with the people. When an external factor, as the oil price, increases dramatically, it will affect the economies in different matters. Other external factors are impacted by the oil price, for example inflation, unemployment and target rates. In addition, people are changing their preferences due to the attention of the environment. With this as the foundation the problem of the essay were divided into three aspects.

En Survey av NFC och NFC-Protokoll med Fokus på Säkerhetsaspekterna

Near Field Communication (NFC) is a short range wireless communication technology that enables data exchange between devices. NFC is used in many different areas, from subway tickets to authentication systems. This paper presents possible security threats to Near Field Communication and documented attacks that have been used to target various NFC protocols. Weaknesses in different NFC protocols will be presented and suggestions on how to counter certain weaknesses will be discussed. This survey will be valuable for companies interested in protecting their data when using or planning to use NFC systems..

Miljöbilens framtid : De alternativa drivmedlens påverkan och konsekvenser på regional och global nivå

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

Att kommunicera mångfald : En undersökning om kommunikation och engagemang inom Landsrådet för Sveriges Ungdomsorganisationer

AbstractTitle: Communicating diversity ? A study about communication and involvement in The National Council of Swedish Youth Organizations.Number of pages: 58Author: Frida SamuelssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The general purpose of this essay is to analyse how the member organizations of LSU ? The National Council of Swedish Youth Organizations, see the communication,activities and their influence over the organization. I aim to do an analysis of the target group to find out if the lack of involvement in LSU is caused by communication problems.Material/Method: The method of this essay is quantitative and is based upon a web-survey.The chairmen of the member organizations have been asked to answer a survey about the communication in LSU. To get an idea of how widespread different opinions about LSU are the empirical data has been made into graphs to show the frequencies and also cross tabulations to find out if there are any correlations between the variables.Main result: This study has shown that the problem with involvement in LSU is only partly a communication problem. One important result is that many member organizations feel that LSU doesn?t listen to their opinions and they express a wish to have more influence over the organization.

Hälsosammare snabbmat ? upplevda möjligheter och problem bland restauranger : En intervjuundersökning ur snabbmatsrestaurangers perspektiv

Background: Over the past 30 years the incidence of overweight and obesity has increased. Obesity is a risk factor for many diseases, for instance type 2 Diabetes, cardiovascular diseases, many types of cancer and musculoskeletal diseases. That ready available food today is so accessible can be a reason for the public health problems of overweight and obesity.Objective: The aim was to study what possibilities and barriers there are for fast-food restaurants to sell healthy food.Methods: Information was collected by seven telephone interviews and two respondents answered by e-mail. Nine persons that were in charge of the menu at different fast-food restaurant chains in Sweden participated in the study.Results: To have a large variety was considered to be a problem for selling healthy food, also because the sale of it was low in some of the fast-food chains. Some of the informants did not find any problems with selling healthy food and it was regarded as an opportunity to get more consumers.Conclusion: The demand for healthier food has increased, and the offer and sales of it has also escalated.

En förstudie till kvalitetsutveckling på GD-tryck

The print- and mailroom at Gefle Dagblad (GD-tyck) is handling an increasing amount of commercial jobsalong with the newspaper production. Investments have above all been done in the mailroom to be able tooffer commercial costumers a higher degree of finishing and there are plans to expand further in the commercialmarket. GD-tryck is of the opinion that they need to secure the quality of their production to be ableto do such expansion, which is the reason why a quality system of some kind may be appropriate. Howeverthere are no plans to certify such a quality system according to ISO 9001:2000.In this exam report the present methods of working have been analysed from a quality perspective.Suggestions on how GD-tryck should be working with quality development is presented in the fields whereshortage of quality has been discovered. The suggestions taken together do not form a quality system butcan be looked at as ideas of approach to quality fields that have to be developed if a working quality systemshall be accomplished.Many of the quality fields that have been discussed do not have anything to do with technical qualitydirectly but are in some degree requirements for a working quality system.

Musikbranschen : Från demo till upplevelse

Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio.

Affärsplanering i små företag: en studie om segmentering och
positionering

Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most potential and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small company in Sweden called AYEN Technology.

Hur kan Vita Renen synas i snö? : En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

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