Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space.

A helicopter based system equipped with a millimetre-wave fire control radar is studied for improvement of the detection probability for moving ground targets. The system is a pulse doppler radar that sends out the electromagnetic wave in repetitive pulses. The frequency in which radar sends this pulse is called Pulse Repetition Frequency (PRF). The velocity of the moving targets is measured by spectral analysis of the pulses received. With this sort of system some targets will not be possible to detect.

The aim of this study was to map out the quality of the treatment in the forensic outpatient care unity in Malmoe from a patient point of view. This target group, seriously mentally disordered law-offenders, has been neglected in the scientific research. This investigation will hopefully contribute to a positive change in this subject. To achieve a good understanding of this field a methodological triangulation was conducted which included an observational study, a pilotstudy and semistructured interviews. 14 patients and 10 staff members were interviewed.

This masters degree is a study of factors of success in a drug preventions work of change and model or method which could facilitate this work. The target group, which is in focus in this survey, is alcohol- and drug coordinators, also called prevention coordinators who?s main task is to develop and coordinate the preventive work in the alcohol and drugs area. My method of investigation is a combination of literature studies and a quantitative poll study with the target group, alcohol and drug presenters?, in Sweden.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföringKurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011Författare: Rebecca Einarsson, Lejla Kurtovic och Izla SeffoHandledare: Martin AmsteusExaminator: Frederic Bill Nyckelord: Gerillamarknadsföring, Generation Y, Målgruppsanalys, Attityder, Varumärke:företagsidentitet och företagsimage, Varumärkeskännedom.Syfte: Att skapa kunskap rörande hur en butik kan marknadsföra sig mot Generation Y med hjälp av gerillamarknadsföring.   Metod: Studien är av kvalitativ karaktär med ett induktivt angreppssätt. Det är även en fallstudie och primärdata samlades först in genom en djupgående intervju med fallföretaget, därefter utfördes en målgruppsanalys genom en fokusgrupp samt enkät.                                                                                                  Empiri: Det empiriska kapitlet påbörjas med en presentation av Rut m.fl. som följs av en intervju där målgruppen definierades till Generation Y. Utefter intervjun utformades en målgrupssanalys genom en fokusgrupp och enkät.Teori: De teorier som presenteras har härletts av det empiriska materialet och är relevant för de ämnen som tagits upp.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

The purpose of this essay ("Gateway to the Past. An archaeological quality controlled subject gateway as a resource for higher education in Lund") is to examine how a quality controlled subject gateway could increase the quality of the information supply for the Department of Archaeology and Ancient History at Lund University. The essay gives a brief background to subject gateways and also describes the Department and its subjects (prehistoric archaeology, medieval archaeology, osteology and classical studies) . The essay consists of a questionnaire distributed to parts of the target group as well as an investigation of three particular subject gateways: NordArk, ARGE and The Labyrinth. The essay also contains an exposition of how archaeologists seek information, of the structure of the archaeological subjects and of classification systems for quality controlled subject gateways.

Målet med denna uppsats är att visa hur den dramaturgiska kurvan påverkar publikens sätt att ta till sig dokumentärfilm, med hänsyn till upplevelse och trovärdighet. I följande uppsats kommer man att på viktiga beståndsdelar som bidrar till hur man kan arbeta fram ett dramaturgiskt bildspråk inom det dokumentära skapandet av film. Viktiga punkter som delges innefattar även hur man bygger på trovärdighet mot sin publik och binder detta samman genom en bra dramaturgi, detta i kombination med ett projekt, följt av diskussion och slutsatser. De verktyg, som tidigare forskning hänvisar till, upplevs som positiva hjälpmedel för att genomföra en trovärdig produktion. Dock bör tilläggas att min erfarenhet av detta kandidatarbete, visade på att man bör lägga större fokus på att arbeta i realtid, än att påverka materialet allt för mycket i efterbearbetning.

The Iranian artist Shirin Neshat has been living in self-imposed exile since the late 1970s, as she chose not to return to her home country following the ?79 Islamic Revolution. Through her works Neshat examines Iran before and after the revolution and follows political and civil transformations through strong photographs of women in her country of birth.  My own use of the term exile deals with the analysis of the state of exile in relation to artistic work as a globalized and underlying motivation for art and artists. The new definition of exile is analyzed in relation with the artist?s photographs and the verbal and visual statements.

Målet med denna uppsats är att visa hur den dramaturgiska kurvan påverkar publikens sätt att ta till sig dokumentärfilm, med hänsyn till upplevelse och trovärdighet. I följande uppsats kommer man att på viktiga beståndsdelar som bidrar till hur man kan arbeta fram ett dramaturgiskt bildspråk inom det dokumentära skapandet av film. Viktiga punkter som delges innefattar även hur man bygger på trovärdighet mot sin publik och binder detta samman genom en bra dramaturgi, detta i kombination med ett projekt, följt av diskussion och slutsatser. De verktyg, som tidigare forskning hänvisar till, upplevs som positiva hjälpmedel för att genomföra en trovärdig produktion. Dock bör tilläggas att min erfarenhet av detta kandidatarbete, visade på att man bör lägga större fokus på att arbeta i realtid, än att påverka materialet allt för mycket i efterbearbetning.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

This thesis is a study of Futurum.kom´s campaign "Lyssna dig rik". Futurum.kom is a regional marketing project between Länsbibliotek Sydost, Regionbibliotek Kalmar and 25 public libraries in the county of Blekinge, Kalmar and Kronoberg. The aim of the Futurum.kom project is to strengthen the role of the public library in society. "Lyssna dig rik" was a cluster group campaign with the aim of making people know about the possibilities of loaning audiobooks in libraries. The target group was lorry drivers in the age of 30-65 with the possibilities to listen to audiobooks at work.