THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

Transdermal drug delivery, besides painfulinjections with syringes, has long been associatedwith small size particle pharmaceuticals, which candiffuse through the skin. This method of drugadministration has only been applicable on a smallnumber of drugs, where active molecules are smalland delivery time should or can be long.Other drug delivery options are oral administrationand injection with hypodermic needles (ordinaryhospital syringes). In oral administration thestomach and liver tend to dissolve the drug and theeffect becomes more difficult to anticipate, anddrug delivery rates difficult to control. Hypodermicneedles are used as a mean of drug injectiondirectly into the bloodstream. This method ispainful and risks infection due to tissue damageand skin penetration.One way to get a painless non-damaging techniquewith high delivery rate that still can delivery largemolecules is to manufacture an array of microscopichollow needles and equip them with a pumping unitthat delivers the correct amount of drugs.This thesis shows the technique and possibility ofmanufacture micromachined needles using low costtechniques of Ion Track Technology (radiation ofheavy ions creates porous materials), electrolessdeposition (non-current activated wet chemistrymethod of depositing metal) and electroplating.

The automotive market is currently undergoing a historical change where stricter emission legislations and ever increasing fuel costs have intensified the search for effective alternatives to the conventional internal combustion engine, which has resulted in a substantial trend towards electrification of powertrains. Storage of electrical energy is the fundamental component in this technology where the lithium-ion batteries are currently considered as the most appropriate solution. Lithium-ion batteries, however, as other types of batteries, can only be used efficiently and durably within a specific temperature range.This Master thesis has been carried out in collaboration with Electroengine in Sweden AB, situated in Uppsala, which has an ongoing project regarding development of a modular battery system for electric powertrains. The project is at a stage where an initial prototype has been developed which provides the foundation for this thesis. The study has addressed the battery system performance from a thermal perspective, in order to validate the ability of the system to create a thermally serviceable environment for the lithium-ion battery cells.

In the late 20th century the Soviet Union collapsed and the eastern European countries were freed from the communist Russian oppression. However, during the Soviet period Marxism was a recurring life stance in the Swedish textbooks for religious education in the gymnasieskola. Today the Soviet Union has collapsed, but the Marxist philosophy has had a huge effect on both single individuals and the modern society as a whole. Nonetheless, the Marxist life stance is nowadays often being replaced by other non- religious life stances in the textbooks of religious education.Therefore, this analysis is a hermeneutic study of the presentation of the Marxist life stance in textbooks for Swedish religious education. The purpose of the paper is to investigate how these textbooks portray the Marxist life stance, and to prove that the societal context and the individual author have an immense effect in the portrayal of both religions and life stances in religious education.

The short term effect of phosphorus in sewage sludge was investigated to establish howmuch of this a farmer can grant him- or herself, if using sewage sludge as a phosphorusfertilizer. Possible differences in plant availability between sludge phosphorus precipitatedby iron, aluminum or calcium integrations were studied in a sandy soil at two pH levels.The sludges were analyzed using pot and incubation trials. As the intention was to investigategrowth limitation due to phosphorus deficiency, a soil with low phosphorus supplywas chosen as well as a low phosphorus application rate. Sludge corresponding to 12kg phosphorus per hectare was applied. Treatments fertilized by sludge were compared totreatments where 0, 6 and 12 kg phosphorus per hectare from mineral fertilizer was applied.Every treatment was replicated six times.

Background: 2007 there was 42 000 fall related accidents in Sweden and they are expected to increase the next few years. Fall among elders results in both increasing economically costs and suffering, but they can be prevented. For example has physical exercise shown an increasing effect on the risk for falls. Aim: The aim of this literature review was to investigate what influence Tai Chi has on the risk for falling among elder. Method: A literature review was conducted where eleven scientific articles were analysed with inspiration of the content analysis.

Det konstrueras i stor utsträckning bristfälliga detaljlösningar på byggnader i dagsläget. Den bärande stommen i konstruktionen prioriteras ofta medan det inte ägnas lika mycket fokus åt att tillgodose de byggnadsfysiska aspekterna. Anledningen till de bristfälliga detaljerna är även att den som utför arbetet saknar rätt kunskap och tid. För att skapa en förbättring behövs ett hjälpmedel!Kunskap och erfarenhet om hur bra detaljer skapas finns redan i företag, svårigheten är dock att sprida kunskapen till de som är i behov av den.Målet med denna rapport är att skapa en metodik som blir startskottet för ett omfattande arbete kring framtagandet av ett detaljbibliotek, vars syfte är att sprida byggnadsfysiska kunskaper inom företaget och inspirera konstruktörer till att konstruera bra detaljlösningar. Biblioteket ska innehålla byggnadsfysiskt utredda detaljlösningar som analyserats enligt den utarbetade metodiken.

Changing of the hoof angle is a common method for the treatment of many lameness-related conditions (Moyer 1980; Stashak 2002). Various studies in the literature have indicated different results of the effect of changing the hoof angle on the movement of the distal limb. Our study investigated the effect of raising the heel of the forelimbs by 10,7 mm on the movement of the distal limb. Horses trotted on a treadmill at several predetermined speeds. The kinematics of the distal limb was determined and variables including the extension of the fetlock joint were determined.

Stump biomass is energy rich and stump harvesting for use as fuel become more and more interesting in Sweden. Swedish Forest Agency (2009) has estimated that stump harvesting in Sweden would respond to an annual energy supply of 57 TWh/year. However, stump has not been recognized as a bioenergy resource in Sweden. Suitable methods for pre-treatment of stump are probably of great importance to make it accepted as fuel. It is therefore rewarding to carry out an investigation in this area for stump. This report represents results from a diploma project, which was aimed to develop a fixed bed reactor for experimental study of biomass torrefaction, followed by TG analysis and kinetic modelling employing Ozawa method and different kinetic models including one-step and three-pseudo-component models.

Gunsta is situated about 10 km east of Uppsala. Today there are plans to establish 1000 new households in Gunsta before year 2030. The required energy for heating houses and water would be distributed via a district heating system, which also includes 200 existing residences. The annual required energy, according to this study, would be 16.2 GWh with a maximal peak effect of 6.9 MW. To meet this need, the study suggests a system with heat pumps to upgrade the 31?C water from a 1.8 kilometre deep borehole.

This master thesis was carried out for Saab Avitronics, a business unit of Saab ABactive in electronic systems for military aircrafts. Reliability and weight are of crucialimportance in this environment. To improve reliability and lower the weight graphitemay be used for electronics cooling. Graphite is an anisotropic material and hasthereof high thermal conductivity in two directions (in-plane) and a relatively lowconductivity in the third direction (through thickness).The purpose of this thesis was to investigate if graphite is an adequate thermalconductor to use in PCB carriers. The carriers support and cool the PCB by divertingthe heat dissipation from the PCB components to the edge.

This paper deals with the opportunities for the technique of condensation, for wood fired household heaters, on the Swedish market. In this project the condenser is preceded by a scrubber and both energy exchange and separation of unburnt particles have been studied. The facility studied is connected to a wood stove at 30 kW. The tests would show that the effect from the stove never reached above 16 kW. This might be a result of the low temperature of the water going into the stove, from the condenser. In addition to this the wood was not of highest quality and the stove could have needed some maintenance before the tests.

This study investigates a method for identifying human capital and its effect on company valuation. We devise a measure for the efficiency of human capital based on the personnel cost. We include all companies listed in the financial and industry sector on Nasdaq OMX Stockholm in an attempt to examine human capital and its effect on firm valuation. Our results indicate that a higher efficiency of human capital has a positive effect on return on assets. However, we find that our measure can be interpreted in two ways; either as a firm?s level of human capital efficiency or its dependency on human capital, to achieve its net sales and revenue.

Fusarium graminearum causes reduction in both yield and quality in cereal grain worldwide. One of the diseases it can cause is Fusarium Head Blight (FHB). Both sexually and asexually produced spores can infect living plants. Asexual conidia are produced in the mycelium while sexual ascospores form in asci in perithecia on debris. In biological control, living organsims are used to control pests and diseases.

Vittnens minne från brottstillfällen påverkas av en mängd variabler vilka kan inverka vid en vittneskonfrontation. I studien undersöktes effekten av vapens förekomst vid en simulerad brottssituation, vilket testades i en vittneskonfrontation enligt Rikspolisstyrelsens rekommendationer. Huvudsyftet var att pröva huruvida ett vapen har en effekt på vittnens hågkomst av ett ansikte (weapon focus effect). Inga egentliga resultat påträffades. Emellertid observerades en könsskillnad gällande deltagarnas konfidens relaterat till deras beslut.