The purpose of this master thesis is to investigate the influencing factors on the businesspotential of products with health claims, using PrimaLiv as an example. And togive recommendations on how a dairy producer, which is present in the Swedishmarket, could improve the sales rates of products with health claims. We have chosento put a main focus on the consumer, as he or she determines the business potential.This is an unusual approach since most studies cover the producer?s perspective. Wethereby wish to contribute with new knowledge on the area in question.

The European Union's Corporate Sustainability Reporting Directive (CSRD) aims toenhance and standardize sustainability reporting to support the green transition. While the public sector is expected to lead in sustainability, the application of CSRD within Swedish municipalities is fragmented. Many municipally owned companies fall below reporting thresholds individually, creating a transparency gap despite the municipal group often exceeding these thresholds collectively. This discrepancy raises moral and strategic questions regarding public accountability and the effective utilization of the framework. This thesis investigates the rationale for the proactive adoption of CSRD principles bySwedish municipalities, irrespective of formal legal requirements.

Pyometra är en vanlig sjukdom hos äldre, okastrerade tikar. Oftast uppträder sjukdomen i efterlöpet då tiken står under progesteronpåverkan vilket gör livmodern mer mottaglig för bakteriella infektioner. Enligt studier är Escherichia coli den bakterie som vanligen isoleras från livmodern. Bakterierna härstammar troligtvis från tikens normalflora eller från urinvägarna. Kliniska symptom på livmoderinflammation kan vara sänkt allmäntillstånd, variga flytningar (om cervix är öppen), polyuri, polydipsi, feber, diarré och kräkningar.