Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

AbstractAccording to research made by Statistics Sweden on the members of the labor union IF Metall the number of reported musculoskeletal disorders for employees working under the collective bargaining agreement for the automotive industry has almost doubled since 2003. During 2004- 2006 and 2008 male assembly workers were the occupational group with the highest amount of reported work related disorders in Sweden. To prevent musculoskeletal disorders is according to Rose and Orrenius important both for the individual, the society and the industry by reducing economic and personal costs. The purpose of this paper is to identify and analyze how the manufacturing industry is affected by musculoskeletal disorders that occur when working with line assembly and how companies can prevent them. The report aims to provide the reader with an understanding of what musculoskeletal disorders are, to which extent they occur in assembly, how companies are directed by laws and regulations and how they affect the Swedish manufacturing industry and their employees.

This thesis investigates the reception of middle literature novels among critics in Swedish newspapers and at Swedish libraries. Works by three authors were chosen as representatives for middle literature: Helen Fielding, Nick Hornby and Tony Parsons. The investigation is based on interviews with librarians at the Gothenburg City Library, the total purchased number of books at public libraries in Sweden and analysis of Swedish newspaper reviews. The result is compared with theories by literary sociologists as Jofrid Karner Smidt, Janice Radway, Erland Munch-Petersen and Staffan Bergsten among others. It was found out that literary scientists and critics had a different way of looking at middle literature.

Traumatic deaths hit relatives hard and a fast and professional encounter can make crisis management easier. The purpose of this literature review is to find partly how relatives after traumatic deaths are taken care of and how nursing staff fulfil the relatives' needs and also how nurses prepare themselves before this encounter with the realatives. The method in this study consists of a literature review. This was done through critical examining a number of articles within this area. The result shows how a nurse could encounter relatives after traumatic deaths.

The aim with this essay is to look into what literature has been published in 2006 and 2007 for boys between the ages of twelve and sixteen in order to analyse six of the titles. Our two main questions are as follows:?How is the teenage boy depicted in six of these books? - To what extent is the teenage boy depicted in a gender stereotypical way?.We chose the titles for analysis based on our mapping of the published literature and took into account the authors? gender and age as well as the main themes of the books. As theoretical base for our analysis we used Marias Nikolajeva?s table of gender stereotypes in literature.

As the environmental awarenesshas increasedin recent decadessohas the society?s demand forenvironmentalresponsible companies(Ammenberg, 2004).One way for companies to take responsibility and work with environmental issues is to implement anenvironmental management system(EMS). EMSserves as a tool for companies to systematically work with environmental issues and develop the company's environmental efforts. ISO 14001 is theEMSaccording to whichthat the majority of companies today choose to get certified(Brorson & Almgren, 2007). The introduction and operation of the ISO 14001 requires significant financial and human resources and it can therefore be questioned whether the environmental managementsystem is adaptable forall companysizes.The purpose of this studyis to examine whether EMScan provide environmental and economic benefits for companies of all sizes and ifthe conditions to get certifiedaccordingto ISO 14001 is the same for large and smallcompanies.A literature study was made to collect information on company'simplementation of ISO 14001.

Companies show interest in agile methods, but this can be challenging since these methods to a certain degree stand against traditional project methods. If the use of agile methods increase it is of importance to clarify what mechanisms that are significant to a successful result. The aim of this study is to clarify the role of the scrum master regarding conflict management in agile groups. The goal of the study is to better prepare the ScrumMaster to be ready to help the group in a conflict situation. In this examination a qualitative method has been used where five scrum masters, active in agile projects, have been interviewed about their role in conflict management.

Background: In studies about Romani people?s health, it becomes clear that the Romani inseveral countries have a poor health and avoid seeking health care.Objective: The purpose of this study was to explore Romani men's experiences of treatmentin the Swedish health care.Method: A qualitative interview study was conducted with respondents about theirexperiences in individual interviews. Seven male Romanis were elected with a purposefulsample. A content analysis by systematic text condensation on the data obtained was made asdescribed by Granheim & Lundman (2004).Results: The summed up impressions of the responses was perceived to be good, however,many men believe that the information is inadequate. Staff at the emergency department inUppsala should listen more to patients.

Background: Osteoarthritis is understood to be a common cause of pain and dysfunction in cats; however there are few validated pain assessment methods for chronic pain in cats. In order to design a proper pain questionnaire, it usability need to be tested in both sound and sick cats. Aim: The aim was to investigate the usability of the pain questionnaire ?Lifestyle changes in cats? by compiling the results from the pain questionnaire reflecting the lifestyle in 30 healthy cats and compare it to the results from a clinical examination, as well as proposing improvements and additions to the questionnaire based on a literature review. Material and method: 30 healthy cats participated in the pilot study; the pet owner filled out a pain questionnaire with 16 questions regarding their cat´s behavioral and eventual changes in behavior and physical function. Thereafter the cat walked over a pressure measurement mat and finally underwent an orthopedic-directed clinical examination. The literature was found on Web of Knowledge, PubMed, Sciencedirect, and Google Scholar and also with the help of my supervisors.

Background: In scientific literature there are various treatment programs for people with alcohol dependence described, however, are psychosocial factors that promote recovery process described to a limited extent.Purpose: To describe the psychosocial factors that promotes recovery from alcohol dependence.Method: Literature study of ten scientific articles, published between 1999-2011 with both qualitative and quantitative design.Results: According to the literature, the recovery process can be considered to begin when a person with alcohol dependence reached his personal rock bottom. The longer the recovery progresses, the greater are the overall level of performance. Social support is described as an important factor to prevent relapse and reduce the need for professional help. Self-belief and support of self-help groups are described as important to maintaining sobriety. Social support and influence from family members was related to increased ability to analyze and assess their situation during the recovery.

The purpose of this study is to facilitate sustainable building by the use of BIM. The goal is to determine which aspects of sustainable building, which can be analyzed mainly with BIM tools, but also other aids.The study is based on literature studies and interviews. The literature review examines aspects important for sustainable building by studying environmental certification systems applicable in Sweden, as well as the BIM tools available on the market to analyze these aspects. The literature also includes the concepts of BIM and sustainability in order to provide a clearer view of its meaning. The interviews have brought the study's overall understanding of the industry and guidance on the subject.The results are presented in a table, where the aspects relevant to sustainable building are listed.

The purpose of the study is, through literature and interview studies, to analyze and draw attention to critical mindedness regarding news features in a multilateral way. In the interview 16 participants got to see three SVT news features with lack of criticism. Great importance was given to the spontaneous reasoning of the participant. The study is explorative and has given a number of hypotheses and ideas for further research concerning the subject. Among other things the study shows that previous beliefs affect the critical mindedness of the individual, that individuals have the ability to think critically if reminded and that the trust of the source and medium affects the critical mindedness of the individual..

The purpose of this report is to increase the awareness about the problem that occur when the waste hierarchy is applied to management of contaminated land. The work with remediation of contaminated land in Sweden is part of the efforts towards reaching the national environmental objectives. Therefore a subsidiary aim is to analyze how this influences the prospects of reaching the objectives. The work consists of two parts; a case study and a comparative literature study that focus on England, the Netherlands and Sweden. The case study is intended to provide a practical perspective through a comparison of the climate impact from two methods.

The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.

AbstractC-level essay in political science, by Frida Orlinder, spring semester 2008Supervisor: Susan Marton?Good contracting? ? A study of contracting in public procurement regarding the transportation of school children?Over the last decades models influenced by the market have been gaining influence in public administration all over the world. New Public Management has been presented as a theoretical ?shopping basket? from which concepts can be applied to the administration of municipal services. The purpose of this essay is to investigate in an explorative way how New Public Management (NPM) views contracting and the role of the internal customer in contracting.