I denna uppsats belyses Polisen i Uppsala län ur ett varumärkesbyggande perspektiv med syfte att undersöka om teorier avsedda för företag i konkurrenssituation även kan appliceras på en offentlig myndighet. En kartläggning av Polisen Uppsalas arbete med personifiering av sitt varumärke i sociala media görs genom intervjuer, innehållsanalys och sekundärdata. Insamlad data avseende hur deras varumärkesbyggande stämmer överens med teorier om corporate brand, corporate brand personality och corporate brand personality traits avser besvara uppsatsens syfte. Resultatet visar att en stark koppling mellan Polisen Uppsalas varumärkesbyggande och uppsatsens teoretiska ramverk finns. I undersökningen framkommer att arbetet med personifiering är grundligt utformat genom Polisens värdegrund.

Public participation is a key aspect in the planning of Swedish municipalities. It is probably the most important tool of them all in the planning towards a sustainable future within the cities and the municipalities as a whole. Participation from the public can take on several different forms. In this paper I focus to research and discuss in and around the usage of a web-based 3D platform called City Planner. The tool allows the user (the public) to view the municipalities planning in a fairly new (but quickly growing) environment.

Vi lever idag i ett informationssamhälle, vilket innebär att såväl mängden information som antalet informationskanaler ständigt ökar. I takt med detta upplever en del människor att de inte har tid eller möjlighet att hantera denna information. Det talas om informationsöverflöd. Informationsöverflöd upplevs ofta på arbetsplatser, och orsaken till ett upplevt informationsöverflöd anses oftast utan någon egentlig reflektion över andra möjliga orsaker härröra från mängden information. Författarna till denna uppsats undersöker om individens personlighet och situationen individen befinner sig inverkar på individens upplevelse av informationsöverflöd på en arbetsplats.

När du arbetar med teckensnitt, vare sig du skapar ? eller helt enkelt väljer ett teckensnitt, finns det konsekvenser till följd av skapandet och/eller valet. Läslighet och läsbarhet ligger i hjärtat av teckensnitts utformning ? men principerna kring läslighet och läsbarhet är flexibla och kan komma att bortses ifrån, beroende på den tänkta kontexten för teckensnittet. Ett grepp om historiken bakom användningen av vissa teckensnitt, såväl som kunskap om de möjliga associationer de kan väcka är också av stor betydelse när man arbetar med teckensnitt.

The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress. Implications for managers are discussed and suggestions for further research is presented..

När du arbetar med teckensnitt, vare sig du skapar ? eller helt enkelt väljer ett teckensnitt, finns det konsekvenser till följd av skapandet och/eller valet. Läslighet och läsbarhet ligger i hjärtat av teckensnitts utformning ? men principerna kring läslighet och läsbarhet är flexibla och kan komma att bortses ifrån, beroende på den tänkta kontexten för teckensnittet. Ett grepp om historiken bakom användningen av vissa teckensnitt, såväl som kunskap om de möjliga associationer de kan väcka är också av stor betydelse när man arbetar med teckensnitt. Forskning kring teckensnitt och läsbarhet har visat att en viss vikt ? för ett givet teckensnitt, är optimal för läsbarheten vid punktstorleken 10.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants. In the light of the theoretical background for this study, these motives can be understood as being due to the need of self-realization and appreciation from others, and also a wish to reach an ideal self.

Social work in Sweden has historically been mostly done by the public sector andthe work has been regulated by law. In the last two decades, private and voluntaryactors have played an important role as providers of welfare state; one of theseplayers is the Swedish Church. The aim of this thesis has been to describe thework the deacons perform in the Swedish Church in a medium-sized municipalityin Sweden. To find out how much freedom of action the deacons themselves feelthat they have and if they feel that their work is influenced by the social work thatother performers are doing. In order to reach the goal, a qualitative approach wasused where seven deacons were interviewed.

To publish research articles by the means of open access is to provide them for free to the reader. An increasing number of universities around the world have begun to institute open access policies regarding their researchers academic output, requiring them to primarily publish in open access journals and / or archive their pre- or post- prints in institutional archives.The aim of this this thesis is to explore how the adoption of the open access policy at the Swedish Universi- ty of Agricultural Sciences in 2008 has affected how their researchers publish and if this has had any effect on how their academic output are cited and distributed online. To reach this goal a combination of bibliometric and altmetric methods were used as well as cross-referencing between Scopus, Altmetric.com, Google Scholar and the SHERPA/RoMEO database.The results points towards a mostly open access positive trend with an increase in articles published in jour- nals that allow archiving of both pre- and post-prints. There also seems to be a correlation between these journals and which kind of articles gets the most mentions in social media..

This paper is about the psychosocial work environment, and those factors that can be responsible for an employee?s sick leave. We have through our knowledge from working life, on several occasions experienced colleagues becoming ill, the cause being the psychosocial working environment. Private factors, for instance different kinds of life crisis like a divorce or uprooting, have contributed to the sick leave. The psychosocial working environment is complex.

To succeed, a word that can be interpreted in many different ways. In this thesis the authorshave highlighted the word succeed with success. There has been a case study of twocompanies, which managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but also aninternational market. These are two Swedish companies which started from scratch as anyother company.

The genetic relationship between three Swedish horse breeds was investigated using microsatellite data from 144 loci in 30 horses. The North Swedish Trotter is believed to have been crossed with the Standardbred in the 1950?s to produce a faster trotter. If true, the North Swedish Trotter should be more alike the Standardbred than what the North Swedish Draught Horse is, from which they originate. This was investigated using F-statistics and Nei?s distance in GENEPOP and GENETIX and cluster assignment in STRUCTURE.

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

What impact has volunteering on the individual and their career development? For the young man about to enter the world of work, for the non-profit organization that needs to recruit new volunteers or employers who are facing hiring new staff. This study may provide a new approach in their search for work, volunteers or employees. The purpose of this study is to highlight the experiences of volunteering for individuals' personal learning and development, and the importance of volunteering for their career development. The study has a qualitative approach.

The Swedish construction industry is dominated by men; however this is starting to change. The average age of Construction Engineers is high and approximately 40 per cent of the employees will retire by the year 2015. Currently, female engineers dominate the graduating classes of Swedish Universities but this is not reflected in the Swedish Construction industry.With so many female engineers available, why is this? Does it require a change in company culture and their condition of work to attract them? Is it the attitude towards women in the industry among the employees that has to be changed? Or is it a woman?s thoughts and prejudices of the industry that creates obstacles?The purpose of this final thesis is to describe how contracting firms in the construction industry can make themselves more attractive for female engineers. To reach the purpose, a study among salaried employees and craftsmen was conducted.