During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.

Internetfenomenet ?Distributed Denial of Service?, förkortat DDoS, beskrivs ofta som ett av de största hoten mot Internet idag. Genom att utnyttja den grundläggande strukturen i kommunikation mellan nätverk och datorer kan kriminella blockera och stänga ute webbplatser och -tjänster från användare, samtidigt som det är mycket svårt för offret och myndigheter att någonsin identifiera den eller de skyldiga. Enorma globala nätverk av ovetande människors infekterade datorer fjärrstyrs till att utföra angrepp mot alla sorters organisationer på Internet med olika motiv, som finansiella, politiska eller för ren vandalism. Syftet med det här arbetet är att göra en dagsaktuell kartläggning över läget kring DDoS-angrepp och titta på statistik över de mest förekommande angreppstyperna, och se om den nyare publicerade forskningen kan svara på de pågående och framträdande trender som kan ses.

The purpose of this paper is to investigate when Swedish and English are used in English teaching and how the pupils view the importance of the classroom language for their language development. My research questions are ?In what situations is Swedish and English respectively spoken during the English lessons?? and ?What are the pupils' opinions concerning the significance of English and Swedish in the classroom for their language development??. To answer my questions, I have used relevant theoretical research and conducted two observations and two group interviews in a secondary school. The observations have given me an example of how it can function in the classroom and the interviews have given me the opportunity to hear the pupils' different perspectives on how it is done in the classroom and their different opinions concerning this matter. According to the research, it is of great importance that the pupils are offered the opportunity to use the English language as much as possible in the classroom.

The purpose of this study is to dig deeper into the perceptions regarding diversity - and the ambition to achieve increased such - among those who have participated in the Swedish Public Service diversity coach education. Furthermore, the aim is also to problematize, and increase the awareness of, different outlooks on diversity and its practical usage. All in all, ten so called ?Zebra coaches? have been interviewed for this study. The empirical material has been analysed through a theoretical framework that problematizes the constructs of inequality, based on gender, ethnicity, race, class, etc., on different levels.

Under de senaste åren finns en ökad uppmärksamhet i att kunna förutspå konkurs och andra former av ekonomiska kriser. Vissa forskare menar att konkursprediktion har varit huvudforskningsämne inom redovisning och finans sedan Altmans studie från 1968. Under åren har flera modeller vuxit fram och tidigare forskning har påvisat att konkurs kan förutspås med en hög grad av tillförlitlighet.Denna uppsats har som utgångspunkt Altmans studie från 1968. 66 företag har undersökts i tre år mellan åren 2000 och 2010, varav hälften av företagen har inlett konkurs och den resterande hälften är så kallade friska företag (ej konkurs). Detta i syfte för att undersöka om Altmans konkurspredektionsmodell Z??-score kan appliceras på svenska företag inom service och informationsteknikbranschen.De 33 friska företagen har jämförts mot de 33 konkursförsatta företagen och sedan sammanslagits för en total procentuell klassificering.Vår studie visar att 14 av 33 konkurssatta företag visar tecken på konkurs ett år innan konkurs inleddes.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

The study of the French market for softwood has been done in collaboration with VIDA AB. The aim of the study was to investigate important product quality and service quality dimensions, the customers? perception of the offering and generally describe the French market and present actors. The market for softwood around the world changes over time and new markets can mean opportunities for the sawmilling industry. The French market is the second biggest European market for softwood, has had presence of actors with sourcing of raw material from the Nordic countries for decades and there is a growing interest for building with wood. Theory being used is about the different dimensions that make up the total quality of softwood, together with intangible dimensions making up the total offering that helps the sawmilling industry to create positive perceived value for the customers. Methodological approach in the study was a case study research design, aimed at providing knowledge about one specific subject in one context. The general description was mostly carried out by literature studies and data from various statistics sources.

The purpose of this Masters thesis is to study students perception of the services that the library staff provides and the library staffs opinion of the students perceptions. With the concept service we mean the treatment, the attitudes and the qualities that exist between the library staff and their users. Our purpose is also to examine how the users experienced services quality. Our survey was conducted at an academic library with questionnaires to both students and library staff. We analysed the result of the survey by using three theories by Lundmark, Keen and Grönroos and Monthelie.

Purpose ? The purpose of this thesis is to develop a total cost model for container transports and create a tool that calculates a suitable transport quantity from an economic view, which fulfills the demands on delivery service. To achieve this purpose the following questions will be answered:Which costs are affected by the decision between the two transport alternatives LCL and FCL?   How does the decision of sending product LCL or FCL influence the delivery service?  How can a tool be constructed to simplify the decision-making process regarding the choice of sending products LCL or FCL?  Method ? A total cost model was developed. This model is supported from existing literature.

In September 2014 the ECJ issued its decision in C-7/13 the Skandia case. The case con- cerned service transactions made between a main establishment in a third country and its Swedish branch. The branch was a member of a VAT group in Sweden. The ECJ estab- lished that the membership resulted in that the VAT group was considered as one taxable person which meant that the services was considered provided to the group itself and not the separate member. Therefore the transactions were deemed taxable.

The Swedish society has trough decades developed into a multicultural society. Minority groups such as Sami have been a part of the country for a long time. By being separated from the majority through culture, language etc. minorities demand the right to become independent and have the ability to practice their culture. History show that minorities all over the world have been discriminated and abused by the majorities. Democratic procedures are often advantages for the majority.

This study looks to establish which implications the norm, use and view on the written Swedish language in society and school might have in regards to the teaching of Swedish in the Upper Secondary School, specifically year one. It poses questions as to which views on norm and use can be found in textbooks, in syllabi and in the everyday work of teachers. Through research and analysis of the last three syllabi of the Swedish subject and three corresponding textbooks, along with interviews with two teachers of Swedish, it is shown that from the 1970s onward, there has been a shift from a language norm that incorporates everybody and makes everybody responsible to a language norm that in essence is second to the individual progress of students and successful written communication. It is argued that one does not necessarily exclude the other and that, given a successful education, students may use their knowledge of lingual norm to excel in written language activities..

The communicating home concept has been defined byidentifying the dominating communication technologiesto/from and in the homes, the most important customerbehavior and user needs, the dominating products and thedominating actors of the industry.The evaluation of the communicating home industry has beenperformed with a five forces framework analysis and theoriesregarding value migration and value structures of industries. Ithas been concluded that actors of communication technologies,goods and access services will compete fiercely. The barriersof entry will however be high. When it comes to contentservices the situation is completely different. These actors will,to the largest extent, meet lower competition and low barriersof entry.

This essay takes the three models from Allison and Zelikow book Essence of decision and applies them on the Swedish defense system. After the cold war the Swedish defense system had to undergo changes to be a more modern defense and be able to defend Sweden against threats. To also be able to cooperate with other countries in peacekeeping operations the Swedish defense had to be reorganized. The solution was to change direction from a defense system that was organized for invasion to instead be a movable defense ready for any challenge in Sweden or abroad. This reorganization will be analyzed according to the three different models..

 Abstract  Interest in Lean grows and spreads to the public from industrial and service sectors. Lean is currently used in administrative processes and it is called Administration but can administration be Lean? The aim of our study is to develop a useful model for a successful implementation of Lean Administration by using various scientific articles, books and information from the case study.The part of the purpose is to: ? Identify critical success factors that arise? Identify the challenges arising from the implementation of Lean Administration.We have studied a Division within Distribution at GE Healthcare in Uppsala. The model that we have developed provides challenges and success factors for a successful implementation.In order to succeed in implementation, a culture that promotes continuous improvement must exist in the organization. A key success factor is to understand Lean Administrations structure and principles.