Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

Under de senaste årtiondena har obesitas, hos barn och vuxna raskt ökat, särskilt i välutvecklade länder. Fyra procent av alla barn och ungdomar i det svenska samhället lider av obesitas. Syftet med denna studie var att kartlägga och jämföra det sjukgymnastiska arbetet på barnkliniker gällande barn med obesitas. Vi var intresserade av om en etablerad behandlingsplan fanns och i så fall hur denna var utformad. Enkät skickades till sjukgymnaster som var verksamma inom barnklinikerna på landets 23 läns-, regions- och universitetssjukhus.

Abstract  Title: Från neutralitet till öppenhet? ? En studie av säkerhetspolitikens utveckling i Sverige efter kalla krigets slutAuthor: Jens KindhSupervisor: Patric LindgrenLinnaeus UniversityDepartment of Political ScienceSpring term 2012 When the Cold War ended, a new security situation was unfolded in Sweden. The purpose of this thesis is to describe and compare how the Swedish security policy is organized and how it has changed since the Cold War ended. To do that, I?m going to try answer the following questions:How is the Swedish security policy organized?What defence resolutions have affected the Swedish security policy after the Cold War ended?How has different political actions made its impact on the Swedish security policy after the Cold War ended?My theory is to try explain how the Swedish security policy has changed after the Cold War through a realism security perspective called traditional security, which refers to a realistic construct of the states security policy.

This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish ?Guldägg? or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. One of the conclusions drawn is that pathos-arguments, a rhetorical concept where the senders allude to the emotions of the receivers, are the most prominent in both Swedish and international adverts, but are used in different ways. Another conclusion drawn is that the adverts are overall characterized by their messages not being explicit.

Purpose: My purpose of this study was to examine the factors that motivate Swedes to travel to Egypt and Thailand. To answer the question, I have used two questions.What are the factors that motivate Swedes to travel to Egypt and Thailand?What is the motive for Swedes choose to travel to destinations such as Egypt and Thailand?Method: The method I am using  is the qualitative method. The qualitative method has been processed through interviews of Swedish travelers, the Swedish travel agencies as well as Egypt and Thailand tourist agencies specializing in trips to Egypt and Thailand via phone and e-mail.Theory: The theory I am using are motivators and push-pull factors in achieving an understanding of the factors that influence choice for Swedes to travel to destinations such as Egypt and Thailand.Empiricism: The goal was to get a much more qualitative data from the response from the Swedish travel agencies, Egypt and Thailand tourist agency and Swedish travelers who have traveled to both of these destinations.Result: What I have come up with in my study is that the factors that motivate Swedish travelers to travel to Egypt and Thailand, is the warm climate, sun and sea, culture, variety, the cheap price situation and that there are activities for different age groups. This has led to the heat in both Egypt and Thailand has attracted Swedish travelers to travel to both destinations.

Abstract of How to dress a cloud in trousers? ? A comparative analysis of Swedish translations of Vladimir Majakovskij?s poetryIn this essay I present a comparative analysis of Swedish translations of Vladimir Majakovskij?s poems ??????? ? ??????? and ??? ???? ??????.[1]My ambition is to analyze and understand methods of translation and reasons of devices in transforming Majakovskij?s poetry into a Swedish language and context. On the basis of my theoretic perspectives (which contain fundamental problems of translation, the development of the subject ?translation? and English translations of Russian texts) I methodically execute a parallel reading of the original poems, literature concerning Majakovskij as a poet and selected, biographic literature with a concentration on the works of the Swedish translator and scientist Bengt Jangfeldt.[2]The chapters of my analysis was formed during my methodic reading of theoretic and biographic literature and creates a frame for my results: the analyze of three different kinds of transforming the Russian rhymes into Swedish, the way of translators actualizing and making poems more understandable by placing it in a different context by changing names/national clichés, the effect of using hard or vulgarized language and the inevitable transformation from Russian to Swedish when translators are showing underlying meanings in the strophes by using more poetic language, a discussion of errors in translation, implicit difficulties in Russian use of certain words and the ideology of Majakovskij?s poetry and the Swedish publication/relationship to the authorship.[1]?A cloud in trousers? and ?At the top of my voice?[2]An interview with a Russian-speaking reader is also executed for another perspective of the Russian language.

The purpose of this study was to investigate whether social counselling via chat conversations could meet the criteria for a professional conversation, and how the six social workers who were interviewed felt that it had affected the profession and the clients who are seeking their help.Communication, professionality, power, roles and regions are the key topics of this study. A hermeneutic approach has not only influenced the interviews but also the content analysis that was used to encode the results.The interviews revealed that the chat conversations was a successful tool but not entirely without difficulties. The initial contact making between the client and the social worker favours the client, since she/he remains anonymous and that was the main advantage of the method. The biggest concern however was that in the anonymity it is not possible to report cases that the social worker are obligated to. The changing of forum does not necessarily affect the professionality but due to the faceless chat conversation an entire dimension of communication disappears because the loss of body language.

The purpose of this essay is to investigate how the Dakota conflict in 1862 affected the Swedish immigrants in Minnesota and how the collective memory was shaped in that particular group of people. To examine the contents of the collective memory this essay uses the theories of Halbwachs on collective memory as well as Orm Øverlands theories on creating an identity and ethnic memory in USA since the concepts of collective memory and the process of creating an identity is connected on a basic level. The essay compares the collective memory created by the Swedish-Americans with the collective memories of the Dakota Indians and finds indications that both ethnic groups have a highly traumatized memory of the conflict. However the difference between the two groups is that the Indians have both positive and negative memories of the conflict while the Swedish-Americans only have negative memories. Furthermore the essay finds that the fear of Indians that was present in the Swedish-American ethnic groups can be traced back to events of the Dakota Conflict.

No one believes in Åkesson - a comparative study on the evening press and the publicservice reporting on the Swedish Democrats before the 2014 election.The purpose of this essay was to study how Aftonbladet and Ekot reports about the SwedishDemocrats before the election 2014, as well as comparing the two medias and reasoningabout their agendas towards the party. The tabloid, Aftonbladet, is one of the biggestnewspapers in Sweden, which depends on counter sales and commercials. Ekot, which is apart of public service, is state-funded and regulated by certain guidelines. Using aquantitative method we studied 80 articles, and through a qualitative method, six of thearticles were analyzed to reach a deeper understanding. The theories primary used in thisstudy were agenda-setting and framing, to stress the power of media.

The great bustard (Otis tarda) became extinct in Sweden during the mid-19th century. Globally, populations have suffered dramatic declines during the past two centuries. Recently, local populations have stabilized or increased after hunting bans and conservation efforts. Despite positive trends the species is still classified by IUCN as vulnerable (VU), mainly due to withdrawals in the distribution. The limited distribution emphasizes the need for finding ?new? areas suitable for a translocation or reintroduction.

Environmental objective 17: Sustainable consumption - An attempt to integrate the global impact of the Swedish consumption with the environmental objectives system The aim of this report was to integrate the global impact of the Swedish consumption withthe environmental objectives system through presenting a suggestion for a seventeenth environmental objective ? Sustainable consumption. How the Swedish consumption pressures the global environment and methods to measure the affects was investigated. The pressure was divided into five main fields: climate, air, water, land and chemicals. The impacton humans and the biodiversity was also discussed, as well as differences between how men and women affect the environment and get affected when the environment changes.

The intention of this study is to investigate why some regions, which choose to secede from their parent country, are internationally recognized and others are not. The case studies of this study are South Sudan and Somaliland. South Sudan is as of now the world?s newest state, and Somaliland is a break-away state that is considered a part of Somalia by the International community. There are conditions that have to be fulfilled, before existing nations recognize the break-away state, such as an agreement between the seceded state and the parent country, which was the case for South Sudan and Sudan.

Within the fields of business as well as the academic, there is a growing interest for the role images play in an organized conception of the world. This paper acknowledges the relevance of such images and ideas, and its purpose is to examine the fixed ideas and conceptions of the world as they appear in a Swedish organizational context. The Swedish Trade Council is a hybrid organization between the state and private sector with an outspoken purpose of defining an image of the outside world for small and medium size enterprises in Sweden. The underlying question in focus for this study is: What central conceptions of the world appear in the Swedish Trade Council?s information films ?Världens möjligheter?? Within organizational studies, a postcolonial theory has to a large extent been overlooked.

The purpose of the study was to examine how teachers currently working with students who have a mother tongue other than Swedish. The investigation has been carried out using three qualitative research interviews. It has been shown that some educators believe that inclusion in the regular classroom instruction has been giving the best results for students' language development. It has provided great opportunities for discussion and group work. Teachers have given tips on how to work with these students so that they develop in the Swedish language.

Our purpose with this essay is to find explanations to the genesis of the Swedish law against prostitution now in power, known as Sexköpslagen 1998:408. We enter deeply into the official reports behind the law. This Swedish law implies that in a sex trade a crime is committed only by the consumer, and not by the seller. Our essay will result in an analysis of what sexköpslagen is an expression for. Our assumption is that the so called ideology of (gender) equality in Sweden might be a part of the explanation to the genesis of sexköpslagen.