The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

 Denna uppsats handlar om huruvida det har skett en förändring i svenskans adjektivkomparation under de senaste årtiondena. Undersökningen består av två moment. I moment ett har jag jämfört korpusarna Talbanken, som innehåller presstexter från 1960-talet och 1970-talet, och SUC (Stockholm-Umeå Corpus), som innehåller presstexter från 1990-talet, med fokus på förekomsten av suffixkomparation och perifrastisk komparation. Moment två har bestått av att undersöka hur 50 utvalda adjektiv kompareras i Språkbankens konkordanser Press 65 och Press 98. Resultaten av undersökningen visar att den perifrastiska komparationen har ökat i användning, men även att suffixkomparation har ökat bland vissa adjektiv.

Om man fördjupar sig i aktiemarknadens rörelser ser man olika anledningar till varför en aktie värderas som den gör. Uppkommer det ny information vägs det med i bedömningen och aktiens värde, dvs. priset, justeras. Om en VD sparkas är det en anledning för aktiemarknaden att försöka analysera händelsen. Resultatet av analysen speglar ofta rörelser i aktiekursen, vilket är en omedelbar reaktion på den nya informationen.

Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn.Material/Method: Qualitative research method, semiotic picture analysis.Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive..

The aim of this essay was to investigate what images are conveyed through Swedish daily press and to discuss the possible consequences of these images for librarians and users of the library. What discourses can be identified in the material; how are librarians and their profession described in the press; what attitude can be detected towards librarians and in what contexts are librarians discussed, are questions that were asked. Discourse analysis was used as theory and method. A discourse can be understood as a certain way of talking about and understanding the world. 55 articles from the period of January 1^st 2002 to March 7^th 2003 were analysed with the help of a model.

Shelters and Nuclear weaponsA discourse analysis of the Swedish defense and civil defense debate during the Cold warSweden during the Cold War set into motion one of the world?slargest civil defense policies at the time, second only to neutral Switzerland. The governments expenditure was far greater per capita than both that of USA and Soviet Union and included massive evacuation plans for Stockholm and other large cities in Sweden, with the hopeful expectation to bring down the amount of people in each of them to 15000 in case of a foreign hostile nuclear attack. The policies included construction of shelters with room for 2,5 million of about 7 million citizens in total at the time along with gasmasks for the whole population. Not only this, Sweden was considered one of the biggest military powers of that time in relation to its size and population.

This is the final documentation of the basis that can be the foundation of how to solve theproblem with leaking hydraulic oil in a shoe press at the company Albany InternationalAB in Halmstad, Sweden.The project has been performed at Halmstad University as a degree project commissionedby Albany International AB. The purpose of the degree project was to find a way ofdetecting the hydraulic leak of a shoe press. The reason is that the shoe press runsunattended during nights and weekends, this can cause an extensive decontaminationwork and production stop if leak. The hydraulic oil could be leaking in large amounts orslowly as a fine mist. The development of a working system that can detect a hydraulicoil leak and stop the machine before a large amount of hydraulic oil leaks out wouldconsiderably reduce the cost of the decontamination work.

Purpose/Aim: This essay seeks to describe in what way different newspapers framed Uppsala Reggaefestival, which is a music festival in Uppsala, Sweden. Not only the local press, but also the framing by national press will be analyzed. Furthermore, it seeks to discuss what causes different frames.Material/Method: The material consist of 96 articles from 4 different newspapers which are being analyzed through a quantitative content analysis method inspired by Melin and Lange, and their ideas of identifying the main message of a text. The media framing of Uppsala Reggaefestival are compared to another similar music festival in Sweden, Arvikafestivalen. By using theories about media framing and media logic the results can, if not explained, at least be discussed.Main results: The study shows that Uppsala Reggaefestival is framed in a way that is focused on the problems within the festival, for example drug abuse.

 Denna uppsats handlar om huruvida det har skett en förändring i svenskans adjektivkomparation under de senaste årtiondena. Undersökningen består av två moment. I moment ett har jag jämfört korpusarna Talbanken, som innehåller presstexter från 1960-talet och 1970-talet, och SUC (Stockholm-Umeå Corpus), som innehåller presstexter från 1990-talet, med fokus på förekomsten av suffixkomparation och perifrastisk komparation. Moment två har bestått av att undersöka hur 50 utvalda adjektiv kompareras i Språkbankens konkordanser Press 65 och Press 98. Resultaten av undersökningen visar att den perifrastiska komparationen har ökat i användning, men även att suffixkomparation har ökat bland vissa adjektiv.

When the Internet was established in the early 1990`s the daily press got a new market to act on. Contacts with readers was strengthened through the internet and as the years went by interactivity became increasingly important ? both for editorial and audience. One of the most common and most accessible forms of interaction is polls. This paper has examined within what contexts the newspapers are using polls ? in other words in what values of news criteria?s do the articles connected to a vote belong to.

This thesis has been done at the powder department (GH) at AB Sandvik Coromant in Gimo. With a rheometer measurements has been made on raw materials and powder blends. The focus of this report has been to find correlations between raw material powders and press data, comparisons have also been made between raw materials and powder blends.The rheometer can show information of how a powder act in flow conditions, together with air and with pressure. Analyses has been done comparing the rheometer data with press parameters (for example: rejected orders, weight variations and the compaction pressure) with the goal to find correlations between the powders flow properties and the powders compaction in production.The measurements and analyses have been showing that the powder flow properties depends on the powders composition and that properties like flow rate, aeration and permeability varies between powder blends and batches of the same powder sort. It seems to exist a correlation between the pressure force and the flow rate of a raw material.

The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.

On December 20, 2001, the Swedish citizen Mehdi Ghezali was captured on the border between Afghanistan and Pakistan. Ghezali spent the following 930 days in U.S. captivity, without being charged with any crime. My aim in this essay is to analyze how Ghezali was portrayed in three Swedish newspapers under and after his captivity, two nationwide and one local newspaper based in Ghezali's hometown. My purpose is to see whether Ghezali's identity is constructed differently in the three newspapers, as regards The Other, Stereotypization, etc.

 Denna uppsats handlar om huruvida det har skett en förändring i svenskans adjektivkomparation under de senaste årtiondena. Undersökningen består av två moment. I moment ett har jag jämfört korpusarna Talbanken, som innehåller presstexter från 1960-talet och 1970-talet, och SUC (Stockholm-Umeå Corpus), som innehåller presstexter från 1990-talet, med fokus på förekomsten av suffixkomparation och perifrastisk komparation. Moment två har bestått av att undersöka hur 50 utvalda adjektiv kompareras i Språkbankens konkordanser Press 65 och Press 98. Resultaten av undersökningen visar att den perifrastiska komparationen har ökat i användning, men även att suffixkomparation har ökat bland vissa adjektiv.

The aim of the thesis was to investigate energy consumption and carbon dioxide emissions from an advertisement broadcasted on the radio or the television or distributed through press. The object was to calculate the amount of carbon dioxide emissions per individual receiver of an advertisement in Sweden. There was no room for a deeper investigation into editorial work within the framework of the thesis. Consequently, main focus of the radio and television study was on broadcasting itself and the components involved. Focus for the press study was on paper production, printing and distribution. Production and discarding of media equipment was not taken into account.