This degree project was intendet to construct and design packaging for beauty care. At the requestof AssiDomän Frövi the project group were instructed to innovate creative packagesmade of their cardboard Frövi Bright.Three different packages have been developed. Two of them are for child care products and onepackage is for several bath products. These results show that there are possibilities to create creativeand different packages of the cardboard Frövi Bright.The report also enters deeply into the special qualities of Frövi Bright and studies of packagingdesign..

For the last 50 years the amount of available consumer goods has exploded in number, due to improvements in production and technology. The problem is that the overall sales of many categories are stagnant and retailers are unwilling to grant the categories more shelf space. Therefore many categories are crowded with products and hard for consumers to navigate in. The purpose of this paper is to examine the effects of an assortment reduction on several variables relating to assortment perceptions, customer satisfaction and store choice. The study was carried out as an experiment with 127 participants.

Nature?s Best is a quality-label for Swedish Eco-tourism. It is one of very few active ecotourism labels and the only one that claims quality as its main focus. The objective of this thesis is to evaluate the certification scheme Nature?s Best with regards to the values the certification creates for the companies that certify their products.

Our purpose of this paper is to seek an understanding of which service quality factors that affects customers in their decision making progress regarding purchasing financial services such as pension products. We also seek to evaluate the different service quality factors by compare their relative strength against each other. The study aim to investigate if there are any connections between customer behavior variables such as gender, age and income in comparison to these service quality factors related to pension products.The findings aim to help a small financial institute such as our case company Plain Capital to understand how their customers experience service quality regarding pension products.In order to find empirical results we conducted a qualitative research as well a quantitative research. The qualitative research employed both a focus group interview with pension savers and an interview with our case company Plain Capital. We were able to identify the service quality factors for pension?s products with help from the focus group interview.

Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat consumption and meat production is scrutinized both from media and consumers. Due to rising concerns of production-methods of meat, consumers wants to make informed purchasing decisions of the meat they purchase (BEUC, 2013).

The economic conditions for Swedish dairy farmers are constantly changing. The numbers of producers are declining and the economic conditions for dairy production are weakening debilitating. To improve the economic situation for a farm a hired contractor is a possible solution since previous studies show that machinery cooperation may be beneficial for the farmers. The aim of this study is to examine the possibility for farmers to cut costs by hiring a contractor for harvesting silage. A comparison between using own machinery and hire a contractor is the starting point of this study. Another aim is to discuss the farmer?s decision process when achieving today?s situation and to determinate what factors affect their decisions. The study is based on cases selected from four farms that today have chosen not to or only to some extent, hire a contractor for harvesting silage.

The aim of this study was to investigate which elements that functioned in a positive way on the natural behaviors of dairy cattle among KRAV certificated and conventional farms. The study was based on reading of earlier research and completed by interviews with farmers, animal health inspectors and consumers. The results showed us that the KRAV certificated farms used only loose housing barns and that the cattle were allowed a pasturetime of five months, or more, in one year. Our interviews with the consumers confirmed that KRAV was a well known trademark. The conventional farms were more flexible in their choice of housing systems, and used both loose housing barns and barns with the cattle tethered.

Cryptosporidium parvum is a protozoan parasite causing diarrhoea in many different animal species including cattle and man. It is an important enteric pathogen in neonatal calves and it is the second most common pathogen found in diarrhoeic calves in Sweden. Subclinically infected adult cattle have, in international studies, been shown to shed a low number of oocysts in faeces and this has been recognised as a potential source of infection for new-born calves. The detection methods used for diagnostic purposes are based on microscopic investigation of faecal smears. These methods have a fairly low sensitivity and samples from subclinically infected cattle have to be concentrated before analysis.

Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. If these bad products add a positive attribute, for example that they get organic, a contradiction within the product arises and they get incongruent. This thesis investigates which effects that follow a launch of an incongruent product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where one well known brand and one unknown brand were examined in each category.

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

Detta arbete syftar huvudsakligen till att bidra med rekommendationer för hur ett system för mätning av kvalitetsbristkostnader hos ABB-enheten Control products Sweden bör upprättas. ABB:s globala riktlinjer för vad som ska mätas i ett sådant system har fungerat som utgångspunkt. I rapporten diskuteras vidare hur arbetet med mätsystemet ska upprätthållas utifrån ett ledarskapsperspektiv. I studien har en litteraturstudie legat till grund för en nulägesbeskrivning, en benchmarkingstudie, deltagande observationer och intervjuer. Rapporten innehåller också en sällsynt detaljerat beskriven kvalitetsbristkostnadsmätning som fungerar som riktmärke för enhetens fortsatta arbete med kvalitetsbristkostnader..

About 80 % of all Swedish dairy cows are kept in tie-stalls, but loose housing is increasing, probably because it is more profitable for the farmer. The design of the floors is of cruicial importance to the cows well-being. Traditionally, the most common type of floor in the alleys of a cubicle system still is a slatted manure-draining floor made of concrete. The typical Swedish design has 125-mm slats and 40-mm slots, maximally. With too wide slots, there is an increased risk of injuries to the claws when the cow makes a hasty move.

Botanically diverse pastures are commonly used in New Zealand to reduce the ruminant environmental impact by reducing the methane production from the rumen digestion. In order to evaluate the effects diverse pasture species have on the milk fatty acid profile seventy-two lactating Friesian-Jersey crossbred dairy cows were used in a randomised block design with two replicates of six treatments. Six different pasture mixtures were fed at a daily allowance of approximately 15 kg DM/cow/day. The mixtures were categorised as either a simple or a diverse pasture. The simple mixtures all contained white clover with the addition of either a standard diploid perennial ryegrass (RG), a diploid high sugar ryegrass (HS) or tall fescue (TF).

The aim of this study was to investigate which elements that functioned in a positive way on the natural behaviors of dairy cattle among KRAV certificated and conventional farms. The study was based on reading of earlier research and completed by interviews with farmers, animal health inspectors and consumers. The results showed us that the KRAV certificated farms used only loose housing barns and that the cattle were allowed a pasturetime of five months, or more, in one year. Our interviews with the consumers confirmed that KRAV was a well known trademark. The conventional farms were more flexible in their choice of housing systems, and used both loose housing barns and barns with the cattle tethered.

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in the area of functional food were not possible to find. Considering that the area is new this seems plausible; however, previous studies provided insight for substantive framework.