Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it?s more about giving the brand a ?soul? and to load it with different values. Due to today?s globalization there is also interesting to look at it from a cultural perspective.

There is an ongoing discussion amongst Swedish politicians about how the Swedish police will be able to handle increased organised criminality represented in the growing threats of terrorism. In May 2006 representatives from the seven parties of the Swedish parliament debated the question whether the Swedish security service and Swedish police should be permitted to use increased surveillance with the purpose of preventing severe criminality.The question of increased surveillance is a matter often connected to matters of personal privacy. The aim of this master?s thesis is to study which arguments are being used for and against the proposed law that would permit surveillance with the purpose of preventing crime, as well as examine members of Parliaments view on privacy.The methodology used in this thesis is both argumentation analysis and rhetoric analysis. These two tools are used to examine the minutes from a parliamentary debate about the bill mentioned earlier.

After a series of corporate scandals around the world the trust in the business world was damaged, probably most in the United States but also in Sweden. Voices were raised for an increase in the openness and insight into the affairs of the company whereupon different corporate governance codes were developed in a majority of countries. A Swedish corporate governance code was issued in December 2004 with the purpose to re-establish the damaged trust for the companies and the business world. The Swedish code was accepted by the Stockholm Stock Exchange as an exchange rule for A-listed and larger O-listed companies as of July 2005. The purpose of this essay is to study how the Swedish corporate governance code in fact leads to an increase in trust in the stock market and to study the companies? attitudes towards this code.To fulfil the purpose of this essay, the authors have carried out a survey among the concerned companies where the companies? attitudes towards the Swedish code were collected.

The main purpose of the study is to investigate Sweden's four large banks, concerningrisk and return, to see if there are any differences between them. The paper will alsoinvestigate the following sub sections: are there any differences in how the banks havesucceeded in managing geographically targeted funds and if there are any differencesin how funds are performing according to the fund size.The study is based on a quantitative method and has a deductive approach. Theselection consists of all of the four banks Swedish and Nordic funds (according tomorningstar.se 's categories "Sverige" and "Norden"). The study is based on secondarydata gathered from sources such as Morningstar, Affärsvärlden, Dagens Industri andthe Swedish National Banks websites.Swedbank Robur has performed the highest results in the case of Swedish funds.Handelsbanken has performed the highest results in the case of Nordic funds and thetotal of all funds that are in the study. Based on the results of the study it was possibleto distinguish a link between fund size and the annual return. .

AbstractThe aim of this thesis is to investigate how the Swedish political parties have been discussing gender politics since 1970 to nowadays, in order to see which problems and solutions that have been suggested by the parties to increase the representation of women and the equality between the sexes. The theoretical framework is constructed by theories of women´s representation, gender politics and women?s interest.To describe how the discussions about gender politics have been between the different parties, the methodological foundation consists of an ideology critical textual analysis of the political programs from the Swedish parties.The analysis confirms that the discussions about gender politics and the political representation of women increase over time. The most important issue of equality is the lack of women´s rights and possibilities in the labor market as a consequence of women´s responsibility of home and childcare. The analysis also shows that parties which discuss women as a category and the underrepresentation of women also point out the importance to increase equality between men and women..

This essay discusses the problem of literary history in the Swedish school system. The aim of the essay is to discuss whether the textbook, Den Levande litteraturen, in literary history for Swedish high school students measures up to the demands of the curriculum in terms of obtaining knowledge about international literature and the historical and cultural framework that surrounds it. The essay establishes a theoretical framework that is used to distinguish the discourse that permeates the textbook and how it affects the means of sustaining the curriculum and the problems it may create.The textbook is broken down chronologically and analyzed showing quotes that points towards national and orientalistic discourses which in turn are discussed put in relation to the curriculum and the effects that these discourses might have on education in Swedish and literary history.This is in turn problematized with the current theories regarding comparative literary history..

English is an international and global language that students, regardless of mother tongue, encounter in their everyday lives. In Sweden, students are introduced to English teaching in year 1, 2 or 3, and in some cases, year 4. English teaching can sometimes be problematic when the language of instruction often consists of Swedish, which for second language students becomes a challenge to acquire new skills in a week language.The study aims to examine, with a qualitative study, how pedagogues plan and implements English teaching in first grade with students whose mother tongue are other than Swedish. Further, the aim was to examine how pedagogues say they relate to the fact that second language pupils participating in English lessons and if they think it affects their English teaching.The conclusions is that the pedagogues has probably not been problematized the phenomenon examined and say they do not adapt their teaching. In the interviews reveals information about the teaching method which, in my opinion, indicates that, unconsciously, adapting their teaching when they have second language students.

The aim of this paper is to investigate how well information and communication technology (ICT) is implemented in the new teacher training program in the subject of Swedish and how this is presented in the applications for examination licence to the National Swedish Agency for Higher Education. This is an interesting field of study, since ICT has been selected, by an investigation chosen by the government to be one of four overall perspectives that are supposed to permeate the teacher training program. There have been several difficulties involved in this project of which one has been the extent of the material.  27 applications and all curriculums in the subject of Swedish belonging to them have been examined. Another difficulty was that the applications and the curriculums are written by different persons under different conditions such as time and resources.

This paper is an account of the work around the arrangement and registration of the archive of the Swedish Art-ists? Association?s archive. The Swedish Artists? Association is an association of artists that both makes exhibi-tions for their members? works and handles the Artists? House, called Konstnärshuset in Swedish. During the work with the archive the author faced a number of challenges and problems.

The aim with this study is to investigate how the role of the teacher has changed and how society has influenced the teachers' situation in the 1960s and 2010s, with a focus on teaching in secondary school. Starting in the late 1980s when the concept of profession was introduced to the Swedish teachers, many claim that a deprofessionalization for teachers started at this time. Others say that already in the 1960s, the teachers status in the society started to decrease.The method I have used is a rethorical analysis of articles in Swedish Teacher Union Journals. I have also availed myself of one article in the newspaper and articles in online magazines. The rethorical analysis aims to investigate whether the articles give an enthusiastic or dystopian approach to the teaching role, in a similar way as Thomas Karlsohn have used the concepts..

The aim of this Masters thesis is to examine how two novels written by the Swedish author Pär Lagerkvist have been received by the critics in the Swedish daily press concerning their contemporary anchorage. During the time these novels were published, Pär Lagerkvist, through his authorship, expressed a conception of and an attitude towards contemporary political directions. The first of the two novels, The Hangman, was published in 1933, and the second, The Dwarf, in 1944. A second aim is to examine how the two novels contemporary anchorage is reflected in the reviews. The final aim is to examine whether the criticism differs depending on the ideological view of the newspapers.

This Bachelor Thesis is entitled ?Swedish parental leave and gender equality. Effects on women?s conditions on the labour market?. Through our empirical results in conjunction with economical and sociological theories, this Bachelor Thesis attempts to answer the questions: 1) Why are the claims for Swedish parental leave unevenly distributed between men and women? 2) Does the uneven distribution result in discrimination of women on the labour market? 3) How do different designs of parental leave scheme influence women?s conditions on the labour market and which possibilities are there to change these conditions through changes in the design? We make use of case studies from Denmark, Iceland and Great Britain, which work as basis for policy implications for the Swedish parental leave scheme.

The media plays a key role in constructing identities and categories, as its messages influence the way we understand the world. In the debate on integration issues, categories such as ?Swede? and ?immigrant? are often treated as obvious and unproblematic. ?Swedish?, being the norm, is seldom defined   and   frequently appears   with   subtlety.   This   paper   set   out   to   study   what   characterizes Swedishness in newspaper articles on integration issues, and how it is represented in relations to immigrants.

The aim of this study is to examine how the way of teaching in technical subjects are in Uganda and to link those results to Swedish circumstances. A comparison is being done both of the teaching and what methods are used. Since I was living with my family in Uganda I could easily examine the system of school here. During four days I was at a school named Aga Khan School here in Kampala. I could there participate in teaching, talk to teachers, observe and participate during lessons.

The essay treats how a process of implementation was executed and the teachers? relation to two curricula, Lpo94 and Lgr11, with two different grading systems, which have functioned as models for one and the same year. The purpose is to investigate the ways in which a change in curricula and syllabus affects teachers in their teaching and assessment practice in the subject of Swedish at secondary school. The investigation had a phenomenological approach and was executed by means of in-depth interviews, questionnaires and one observation. The results are based on a methodological triangulation with qualitative and quantitative data where visible similarities and differences are brought out.