The Swedish government?s objective regarding information technology is to be world-leading in using the possibilities that digitization provides. In some aspects this has already been done, but in some areas much is yet to be accomplished. Although sports and recreational fitness activities are amongst the fastest growing areas of personal and consumer-oriented cloud computing-based technologies around the globe, there are areas within the genre that?s not evolving as quickly.

"Landscapes for Spontaneous Sport" The main aim with this degree thesis is to show how planning and design of urban space can promote spontaneous sport. Public health and urban life would benefit from re-introducing the sport and physical activity in the townscape. The study can be seen as an "inspiration book" that focuses on the connection between sports and landscape architecture. The starting-point for the discussion is the fact that the spontaneous sport is on the decline and the main general question is how this negative trend could be broken. In particular the study asks how landscape architecture could promote and increase spontaneous sport. Good examples of places for spontaneous sports of different kinds are given, both from Sweden and from other countries, which have inspired a case study where I propose a redesign of a centrally located, but hardly used park in Skäggetorp, a suburb of the town of Linköping. .

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

Purpose/aim: This study was performed in order to describe how Mixed Martial Arts (MMA) is reported in Swedish daily newspapers during a five-year period. MMA is a relative new sport in Sweden and it is important that the description by the Swedish daily newspapers is accurate and balanced. Then this sport will have the same opportunities to grow as already well-established sports in Sweden. Material/Method: The material consists of 159 articles from six different daily newspapers gathered from 2006-12-07 to 2011-12-07. Quantitative content analysis is used to investigate how the newspapers describe MMA. The result from this quantitative analysis are then compiled, analysed and discussed by applying theories of agenda setting, framing and moral panic. Main results: The result shows that the Swedish daily newspapers give a relative neutral and balanced picture in their coverage of MMA but they are affected to a certain degree of moral panic.

This report is an analysis of the gender representation in Swedish sports media, a comparison between sport in public service television for adults and children. The study explores the differences between the number of male and female sports in the matter of air time and also the number of male and female appearances in the TV shows. The programs studied in this report are the Swedish SVT?s Sportspegeln and Lilla sportspegeln. When we began this analysis we were under the impression that men would be over-represented, but that representation in sports television for children would be more gender equal than the adult counterpart. The result of the analysis confirmed previous studies stating that men dominate the sports programs in Swedish public service television.

Medierad sport är ett område som ständigt står i förändring. Genom den tekniska utvecklingen och förändringar i hur branschen ser på hur journalistiskt arbete ska bedrivas befinner sig medie-eventet kring sport i en kontinuerlig förändringsprocess, både sett till dess innehåll och hur det konstrueras. Bland annat har Twitter börjat användas i mediernas rapportering av sport. Mot denna bakgrund tar denna uppsats sin utgångspunkt. Den handlar om hur medie-eventet kring sport ser ut idag och hur Twitter används när det konstrueras. .

Syftet med uppsatsen är att undersöka hur rekryteringen till arbete av studenter från Sport Management-programmet vid Högskolan Dalarna har gått till, samt vilka personliga egenskaper och meriter som har varit avgörande för att erhålla anställning inom den idrottsrelaterade organisationen. Undersökningen har genomförts i intervjuform med arbetstagare som tidigare har studerat Sport Management samt med deras arbetsgivare. Resultatet visar att idealbakgrunden för att erhålla anställning inom idrottsrelaterade organisationer är:- Tidigare aktiv idrottare/insatt i idrotten för att veta hur det praktiska fungerar- Akademisk utbildning, förslagsvis Sport Management- Arbetslivserfarenhet inom idrotten- Brett kontaktnät- Att visa framåtanda - Utåtriktade och ambitiösa personliga egenskaper.

Kronoparken is a multicultural area with more than 100 different nationalities. Since we know that girls with a foreign background participate less in sport than girls with Swedish background do, we think it would be interesting to examine what kind of thoughts and experiences young girls on Kronoparken has about sport.  The purpose of this study is to examine what the girls think about the activities that are offered today. We also want to examine their thoughts about sport and gender issues.Since the aim is to identify the girl?s experiences around current activities and find out what ideas they have to improve this, we think a qualitative method is best suited. We have chosen to do interviews with two focus groups.

This paper has it?s background in Physical Activity on Prescription, a projectwhich the Swedish sports movement is part of. The study refers to a limiteddivision of sports for adults, namely a phenomenon here by referred to as dropin-activity. This form of physical activity is characterized by an understandingthat the participant often lack experience and that it is possible to pay for eachoccasion. The purpose of the study was thus to take a closer look on organized,non-profit sports clubs which offer this type of exercise for adults.

The purpose of this study is to survey which competences and personal qualities the labour market, for students with examination from the Coaching and Sport management education at Vaxjo University, require. Furthermore I want to find out if the employees, videlicet the ex students, consider that their competences differentiate in relation to other employees in the organization which not have this education.In the study a qualitative investigation method has been used where ten interviews have been implemented. The interviews have been carried out within five conceivable work areas to a student with examination from the Coaching and Sport management education at Vaxjo University. The work areas are sports association, sports union, municipal activity with sport and leisure time connection, company with health care connection and company without any kind of sport connection. Five of the persons being interviewed are ex students that now are employees within any of the elected work areas.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

The aim of this study is to evaluate whether the working model, presented by The Swedish Floorball Federation, has been a good method to work with gender equality within Swedish floorball associations. The purpose of the The Swedish Floorball Federation?sproject was for its associations to develop a plan of action for how to act to be an equal treatment association pursuing an equal treatment sport. 13 associations answered the questionnaire study. The result show that the great majority clearly found a need of change to become more equally treating and most of those associations have somewhat of an idea how to realize those changes.

This paper used a qualitative technique from a social scientific perspective, a model based on Hewitt and his theory of the self-concept. The purpose of this study was to investigate why some elite athletes experience troublesome periods after their career ending. Interviews were performed with five elite athletes with varying experiences after career ending. The length of the elite athlete careers vary between 7 to 17 years. Two groups were made based upon experiences after career ending.

The aim of this study was to study how Swedish youth national football players handle stressful events in sports. A longitudinal questionnaire diary was constructed from a revised version of Nicholls and Polmans (2007) design with the intention of recording in-sport and psychosocial stress, choice of coping strategy and coping effectiveness. The participants were 59 Swedish youth national football players born 1992 observed during a four day national training camp held by the Swedish Football Association. Data were drawn from a quantifying analyzing method. The main result showed that the most common stressors reported were, physical injury or pain, experiencing teammates or opponents to perform better and feeling generally insecure during training camp.

Bachelor thesis in Business administration, School of Business and Economics at Linnaeus University, Controller, 2FE05E, spring semester 2013 Title: Non-profit sport associations management control- A multi case study of management tools Authors: Christoffer Ahlgren, Emelie Andersson and Emelie Nilsson Tutor: Anders Jerreling Examiner: Elin Funck Background: Non-profit sport associations activate a large number of people in Sweden and have a great impact on the social community. Because of the increasing complexity to operate sport associations some are experiencing serious financial problems. The daily financial work has a major impact on how the future unfolds for the sport associations. An adverse economy not only creates complications in the economic field, it also affects the sport itself. Purpose: Our purpose with this paper is to describe and explain how the economy is controlled in non-profit sport associations and the tool that is used to support this process.