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8503 Uppsatser om Sweden as a brand - Sida 48 av 567
Regionalisering i Sydöstra Sverige : En studie om: identitet, legitimitet och demokratisk förankring
The purpose of this study was to investigate the problems of building a new region in the Southeast part of Sweden. The idea of a big south Swedish region is brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews with several leaders in organizations working with the collaborations of the smaller regions in to the big region. The method of this study has been a single-case study and dialogue interviews.
Globala varumärken - en studie av Red Bulls varumärke och marknadsföringsstrategier
Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.
Hur små företag kan uppnå lönsamhet på en konkurrensutsatt marknad
The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.
Brandsäkerhet i ett småhus
This essay includes the planning and designing of a house as well as writing a rapport about howto increase fire safety in small buildings.More than 6000 homes burn in Sweden every year (Brandskyddsföreningen, 2012c). Thedevastation and the costs are usually very high. This report examines possible measures to reduceboth personal injuries and economic losses resulting from house fires in small buildings.Swedishbuilding regulationsplay a major role when it comes to constructional fire safety. However therequirements inSwedish building regulations are very low for small buildings and this is anargument for raising the requirements.The report shows and describes possible methods to build safer with regards to fire in terms ofmaterials and different building structures. Major focus has been on fire cells but other solutionsare also examined and described.
Valspurten 2010 i Dagens Nyheter : Politiskt vinklad journalistik på nyhetsplats
This essay speaks about the medial coverage made by the Swedish newspaper Dagens Nyheter. The periods examined are the two weeks before the election day (5 September ? 19 September 2010). The purpose of our study is to find out if the newspaper was neutral and did not write in favour of any political party or political block in the newssection. After the elections in Sweden 2010 there have been discussions about the medias in the country being biased, and claims have been made that the news have been written in favour of a certain political party or a bloc.
SVERIGEDEMOKRATERNA ? ETT HOT MOT DE M?NSKLIGA R?TTIGHETERNA? En unders?kning av i vilka avseenden Sverigedemokraternas politik strider mot Europakonventionens skydd av minoriteters r?ttigheter
Right-wing populism has through the past decades flourished in several countries in Europe.
Research has shown that right-wing populism is, with its political starting point in ?the
people?, focusing on the majority and is sometimes excluding the minorities from the politics.
Since human rights regulations are mainly a protection of minority rights, the aim is to
examine if the politics of the Sweden Democrats, as a case of a growing right-wing populist
party, is a threat to human rights and in that case, in what respects. The thesis is supposed to
answer the question in what respects the politics of the Sweden Democrats contravene with
the European Convention?s protection of minority rights.
På konservatorsfronten intet nytt Om konserveringsverksamhetens utveckling i Sverige
It often occurs that the spirit regarding the future as a conservator is rather pessimistic. Howcome that there are so few employed conservators, when the need for conservation obviouslyis big? What kind of changes is needed for a better status regarding the conservation?This thesis concerns the development of the field of conservation in Sweden. What havehappened, what will happen and, particularly, what should happen? The information wasgathered from literature studies and interviews during the spring of 2010.
It takes two to tango - En studie om relationers påverkan på samarbetet mellan leverantörer och detaljister inom sporthandelsbranschen
The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.
Kastanjemalen Cameraria ohridella : livscykel och utbredning i Sverige 2006
Cameraria ohridella, the chest-nut leaf miner, is a new pest in Sweden. These moths make leaf mines on chest-nut trees, preferably on Aesculus hippocastanum, which results in brown blotches on the foliage and early loss of leaves. Since the first observation in Macedonia in 1985 it has spread rapidly through Europe. The moth arrived in Sweden in 2003 when it was observed in Malmö and surrounding areas.
In this paper a literature study describes the morphology and life cycle of the chest-nut leaf miner. Further more a test with pheromone traps examining the number of generations in Sweden is shown.
Lojalitetsprogram ur medlemmarnas perspektiv. : Skapas lojalitet eller tröghet?
As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.
Varumärkesstrategier i kampen om hyllplats -en studie av dryckesmarknaden
Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.
Analys av prefabricerade installationsbjälklag i koncepthus
Ventilationssystem tar ofta mycket plats och kan beroende på utformning påverkabygghöjden. Studentbostäder kräver låga hyror och därmed låga produktionskostnader.Examensarbetet visar hur ventilationssystemet kan byggas in i ett innovativtinstallationsbjälklag och på så sätt spara bygghöjd. Lägre bygghöjd leder till lägre kostnader..
Offentlig sektor och employer brand - Hur attraherar och behåller man arbetskraft inom offentlig sektor?
Syftet med denna studie har varit att i en större kommun i Västra Götalandsregionen undersöka högre tjänstemäns, tankar och upplevelser gällande offentlig sektor som en attraktiv arbetsgivare. Vidare studerades den aktuella organisationens skapande av sitt egna employer brand under sina anställningsprocesser. Detta för att identifiera ytterligare områden att arbeta med gällande att attrahera och behålla kompetenta medarbetare.Enligt Minchington (2006) så har forskning kring employer brand ofta fokuserat på näringslivet. Offentlig sektor kommer enligt Sveriges Kommuner och Landstings (SKL) egen rapport ?Här finns Sveriges viktigaste jobb? (2011a) att ha ett större behov av att anställa kompetenta medarbetare i framtiden, vilket gör att även denna sektor bör arbeta med att utveckla sitt employer brand.
Turismens inverkan på inflyttning till en ort : En studie av orten Kisa, Kinda kommun
Today, the tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas. However, even the visitor industry contributes to smaller localities boost by creating new jobs where depopulation occurs. This study focuses on the town Kisa in Kinda Municipality. The purpose of the study is to highlight the importance of tourism for migration to a town and to show the importance of developing sustainable destinations.In the results of this study it emerges that more job opportunities are requested by respondents for increasing Kisas attractiveness.
Kontroll av slakttransporter : en jämförande studie mellan Sverige och Danmark
Animal welfare during transport has for a long time been a problem around the world. Many animals are transported in stressful environments for slaughter. Even during Roman and Antiquity times wild animals were transported from Africa to the amusement parks in Rome. The aim of our work was to compare how well Sweden and Denmark are performing their inspections of transports of cattle and pigs for slaughter. Today, overloaded transports and poor treatment is not uncommon in Europe and every year 22 million animals are transported between countries.