The aim of this study is to investigate a specific form of Special Interest Tourism (SIT), namely health- and fitnesstravels. This kind of travelling is studied from a Swedish perspective and includes aspects like gender and age in active tourism. It also includes which travel motivations that lies beyond the choice of an active vacation.The study is based on a survey that was sent in an e-mail to the health tourism company InShapeTravel´s customers. The answers to the survey has been analyzed and related to earlier research about active tourism.The result shows that more women than men participate in the kind of healthy travels that InShapeTravel offers. A majority of the respondents are between 41-60 years old and the most common travel motivation was ?Better physic/psychic wellbeing?. .

All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.

All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.

Increased interest in nature tourism may be what saves small and dying villages, like Borgsjo? in the county of Va?sterbotten in northern Sweden, from disappearing. The nearly untouched nature in these areas is in many cases an unused resource, since true wildlife experiences are sought by many travelers. The purpose with this report is to investigate if Borgsjo? has the potential and abilities to become a destination for nature tourists, and how this should be done to avoid negative effects on nature, wildlife and culture.

[?If we zigzag in the middle, it?s OK?] The purpose of the following study is to examine the relationship between tourism and religion in a Balinese context. We look specifically at changes in religious practice, culture and mentality, as well as how religious philosophy is used as a tool for limiting the negative impact of tourism. The methods used are semi-structured interviews and participant observations. Central themes in the following essay are globalization in the form of tourism, westernization, subsystem theory and capitalism, which also make up the theoretical framework.

This study examines the differences between Bosnia and Herzegovina?s, Montenegro?s and Croatia's tourism development after the Civil War in the 1990s. In particular, this essay is about the town Neum, which is the only Bosnia and Herzegovina destination on the Adriatic, splitting the Croatian coast in two. Through information from books, the internet and interviews I´ve tried to find out why Neum is a special place to visit and how it differs from other destinations on the Adriatic coast. One of the findings is that many are not aware of Bosnia and Herzegovina having a small, but still, part of the Adriatic.

The purpose of this study is to examine how Viking Line, Tallink Silja and Birka Cruises work with economic and environmental sustainability, and also to see how they work with new environmental legislations. In 2015 a new environmental legislation will be introduced, by the name Sulphur directive. The Sulphur directive entails a reduction in Sulphur dioxide emissions from ships where the emissions cannot exceed 0,1 percent. There are three alternatives to achieve the new environmental legislation, the use of Marine Gas Oil, LNG or scrubbers. All three alternatives will lead to increasing costs for the shipping industry.

This essay notice film and TV-series as a resource, which can be utililized by the tourism industry. To be more concrete, the aim of this essay is to examine if and how the Television series ?Midsomer murders? can be utilized as a tourism product. To fulfill the purpose of this essay, two different methods have been used: the study off literature and a content analyses, the later in form of a picture & film analyses. The results of this study showed that ?Midsomer murders? have qualifications enough to be a successful tourism product.

This essay has examined how the local community is involved with the tourism development on the San Blas islands and how it effects the destinations development. The method of choice has been a qualitative interview with an operator that offers trips to the destination. Also there has been made a literature study where previous research about the San Blas and the subjects of choice is being presented. During the writing process of this essay it has become obvious to us that the local community (Kuna Yala) is very much involved in everything that concerns the destination. We can thereby establish that the local community of San Blas can be placed on the top step of Arnsteins (1969) ?Ladder of Participation?.

The purpose of this study was to analyze two local tourism related organizations in Umeå and how they used the marketing method Storytelling. The aim of this study was to examine what kind of stories the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more effective when it is incorporated in the whole destination/organization when it comes to tourism related organizations and destinations. It also shows that storytelling in itself isn't only an innocent and positive tool and can cause negative feelings if used wrongly for an organization/destination.

The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products..

This essay concerns the site of Pompeii and its preservation. The aim is to investigate what causes the decay of the ruins, how to prevent it and what consequences the tourism has on the site. The material consists of interviews with three Swedish scientists who are currently working with documenting a block in Pompeii. The result reveals a large number of threats against the city, such as climate, tourism and an inadequate economy situation. Examples of solutions are more investments which can be used for restorations and reconstructions, and guards to prevent vandalism.

[?If we zigzag in the middle, it?s OK?] The purpose of the following study is to examine the relationship between tourism and religion in a Balinese context. We look specifically at changes in religious practice, culture and mentality, as well as how religious philosophy is used as a tool for limiting the negative impact of tourism. The methods used are semi-structured interviews and participant observations. Central themes in the following essay are globalization in the form of tourism, westernization, subsystem theory and capitalism, which also make up the theoretical framework.

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

Stockholm is considered as a tourist destination which has a lot of offers to attract tourists and if it utilizes it water better it can give a wonderful and unique experiences and cold baths may become an image to it.The aim of this study is to shed light on the open-air swimming-baths and shores of Stockholm. Also how to use this advantage as it?s a city based on many islands, the purest water in Europe and this makes Stockholm as a destination a very attractive place for tourism. For a better understanding of our study, we have studied the quality and quantity to see how people began to exploit open-air swimming-baths throughout history everywhere in Europe and specifically of Stockholm city sea shore. We did a study on the history traditions of open-air swimming-baths and how it can be a tourist attraction through books and interviews, scientific articles and our personal observation, so that we can analyze how to develop Sustainable tourism in the future and how Stockholm city can make development of opportunities for the future.