This paper aimed to investigate how Swedish politicians use social media Twitter and Instagram and if there was evidence to discern of personal branding and identity creation. Main method used was the observation of four politicians? shared content on Twitter and Instagram. In order to strengthen the results of the study, interviews were also made on the same politicians, of which two responded. The study showed, among other results that Twitter is used more for political aspects and Instagram to show personality and lifestyle.

Companies and special interest organizations pays multiple millions each year in order to reach out with messages about that their products are biggest, best and most beautiful. The publicity happens among thing like TV, in brochures, on the Internet andin newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different levels.

The purpose of this work is to examine gender rols in lifestyle magazines. In order to do this, two magazines were used and analyzed using a qualitative content analysis. In addition the authors also analyze the advertisements for each gender. Interviews in King of Sweden and Elle are also analyzed. The thesis is examined on the basis of gender theory, and theories about stereotypes and myths.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

The Swedish Aviation Safety Authority has decided to standardise a classification system for reporting deviations found in inspections. The purpose of a classification system is that similar deviations always should be reported in the same way since this will enable better decisions regarding different risk areas. The inspectors are therefore constrained to use a standardised classification system and are not free to use their own words when reporting deviations. A hierarchal classification system with predefined phrases is in aviation referred to as taxonomy. Taxonomy is already in use when reporting accidents and incidents but not when reporting deviations found in inspections.

The progress of the health among the elderly has a major meaning for the needs of care, nursing and social services. The health of the elderly has improved but fall and fall accidents are a major problem. Acute diseases, activities and environment risks are often related to fall accidents. The aim of the study was to describe health care staffs? opinions about fall risk and fall prevention.

Textiles are made in an unsustainable way and there is a need to find alternative ways and material to reduce the negative impacts on the environment, humans and animals. Problems like pollution, excessive water consumption and loss of soil fertility is a result of this lack of diversity. It is a necessity to find innovative alternatives in other fabrics due to the unsustainable use of cotton and polyester fibers. As in many other countries in the Western part of the world, in Sweden there is a rapid turnover and increased selling of clothes that result in increased textile waste. About 15 kilogram of textiles (net inflow) is consumed per person each year.

ABSTRACTBackground: Most cases of lumbar disc herniation are asymptomatic. When symptomatic, LDH may cause a significant physical and mental distress. Initially, most patients are treated conservative but sometimes operations may be required.Aim: The aim of this study was to provide a review of the scientific basis of physiotherapy, including behavioural therapy, as a treatment to lumbar disc herniation regarding pain, function and the size of disc herniation in people suffering from lumbar disc herniation.Method: Four databases were used in the searches of literature. Assessment of the validity of the studies was done with the PEDro-scale and valuation of evidence rate was made according to guidelines made by the Swedish Council on Health Technology Assessment (SBU).Result: Nine RCT-studies were included with a total of 713 participants. The scientific basis is moderate to support a pain reduction and limited regarding improvement of physical function when it comes to physical exercises, including MDT.

Asthma is the most common chronic illness in children. Re-admissions to hospital are common and asthma has a significant impact on children and their families. The purpose of this study was to describe the outcome of the nurses? information and education handed to the family. The result of this literature study was based on 14 scientific articles which evaluated the families? knowledge and the illness? impact on daily life after different ways of asthma information and education.

Currently there is no Swedish boardsport magazine for women. In this degree project a prototype of a new lifestyle magazine for women in boardsports has been created. Through a magazine study and a targetgroup survey we have found a magazine concept and suggestions for the magazine content. A digital 96-page prototype has been created. The feedback from Anders Neuman-Östberg, the experienced editor in chief of the Swedish boardsport magazine Transistion gives the project report the needed credibility.The overall response from all the people involved in the making of this prototype has been positive.

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

The purpose of this Bachelor thesis is to gain insight into themeaning of the mobile library for its users by investigatingwho the users are, how they use the mobile library, why theyuse the mobile library and what the users want from the bookbus service. The methods used are observations, surveystudy and qualitative interviews.The theoretical framework of the study is based onAndersson?s and Skot-Hansen?s model of the public librarywith its four different library profiles, together with PierreBourdieu´s lifestyle theory where habitus and the concept ofcultural capital are used to analyze the role of the book busin people?s lives.My conclusion is that the mobile library is very important toits users since reading is an important part of their lives andit gives them easy access to books of several genres. Themobile library also functions as a meeting place in the localcommunity and creates a link between urban and rural areas..

Bakgrund: Patienter som ventilatorvårdas på intensivvårdsavdelning behöver ofta någon form av lätt sömn (sedering) för att tolerera endotrachealtuben och ventilatorbehandling. De traditionella intravenösa läkemedel som ges har lång halveringstid och det är stor risk för kvardröjande effekter. Syfte: Denna pilotstudie syftar till att studera sederingsdjupet enligt MAAS hos de patienter som blivit sederade med inhalationsgas, kontrollera vakenhetsgraden enligt GCS hos dessa patienter efter avslutad sedering, samt beskriva vilka patientgrupperna är som fått inhalationssedering. Metod: Journalgranskning där resultatet har analyserats och kategoriserats, därefter har en sambandsanalys gjorts. Resultat: I resultatet identifierades 3 patientkategorier som fått isofluransedering: patienter med hotad luftväg som förväntats behöva kort sederingstid och snabb väckning, patienter som var svåra att sedera optimalt med intravenös metod samt patienter med organsvikt där risk för ackumulation och/ eller förlängd elimination av läkemedel förelåg.

Are different ways of life possible in a world that increasingly becomes "Westernized" or globalized? This study examines and analyzes the diverse and complex way of life that includes socioeconomical nomadism as the Irish Traveller community are availing themselves of on the island of Ireland. In a broader perspective the study of the Travellers is put in context to how modern society emerged, and what characterizes the contemporary western societies. This is to understand the way Travellers nomadic lifestyle has been constrained and how the interrelationship between the dominant society and the extended family group constituting Travellers social composition has affected their livelihoods. Their social role is considered from two identification points ? home and work.Nomadism as a phenomenon, its history, expression and possible motives are being described in this work.

This study includes a life cycle assessment, LCA, on an ecological produced cotton shirt for the company Reflective Circle, which designs ethical and ecological clothes.Initially were cotton farming and textile production studied to gather basic knowledge about the processes. Since this shirt is being ecological produced in the whole production chain, we studied what an ecological production means, but also how a conventional production works. When this was done we could start to discuss the differences and similarities between the production of the shirt and general conventional production.When the LCA was first initiated, the main focus was on the green house gas emissions from the manure at the cultivation. Thereafter the process steps such as picking, ginning, carding, spinning, weaving and sewing were being studied. The picking is done by hand, but the rest of the processes are handed by machines which consumes energy.