The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

AbstractIn the fall of 2003 a project was started in the Swedish building sector that is called BASTA (the building sectors’ termination of especially harmful substances). The project is operated by the building companies NCC, Skanska, PEAB and JM, the Swedish Building Industry and the Swedish Environmental Institute IVL. The purpose of the project is to create a common environmental assessment system for the entire building industry and with the help of this system phase out the use of especially harmful properties from building products.In a large sense BASTA works like this; On the BASTA web site there is a database, to which a supplier can register the company and the company’s products. Only those products with a substance content that fulfil the demands of the BASTA system, is to be registered. As it is the supplier himself that carries out the registration of the company and the company’s products to the system, the BASTA-organisation annually controls that the companies that are registered in the database, fulfils BASTA’s demands.Since NCC is one of the companies that operates BASTA, BASTA is probably going to be the environmental assessment system that is recommended for the company in the future.

Investment costs for eight different type housing systems for dairy cows has been calculated in order to compare the building costs as a function of herd size, shelter type and automatization. A commercial calculation programme for building was used and complemented with prices of equipments specific for dairy cow building. Herd sizes were 120, 250 and 400 cows. The milking equipments were automatic milking system (AMS), parallel parlour with 32 stalls (2x16) and rotary parlour with 24 stalls. Shelter was either insulated equipped with automatic cable driven scrapers on solid alleys, automatic feed wagon on rails, or uninsulated with manual manure handling and a tractor driven mobile mixer wagon on a drive-through feeding table. Building cost per cow or per kg milk was calculated using an average life time and 6 % interest rate and annual milk yield is 9 500 kg/cow and year. Structure effect 3-4 % higher for an insulated structure than in an uninsulated for 400 and 120 herd respectively. This is much lower compared to what is normally argued.

There is an irregularity in the interregional migration in Sweden. An increasing proportion ofthe population is drawn to the metropolitan areas, which creates problems for the smallermunicipalities and towns when their population declines. At the same time, our whole societyis faced with a great challenge: we need to redirect towards a sustainable development, wherethe environmental issues are discussed and dealt with to secure that all present and futuregenerations are given equal opportunities to live a good life.The aim of this study is to, focusing mainly on the environmental dimension of thesustainability concept, examine the attractivity of housing with sustainability claims. Toanswer this, three research questions were used:? Was the migration motive to reduce their environmental impact a part of the decision tomove, among migrants who had moved to housing with sustainability claims?? If the motive was a part of the decision, how much impact did it have compared to othermigration motives?? Which factors in housing aiming at sustainability are considered important by peopleliving in housing with sustainability claims?The research questions have been answered using quantitative data, gained in the form of selfadministeredquestionnaires which were distributed in four different residential areas withsustainability claims in the county of Västra Götaland, Sweden.

Partille municipality is planning an extension of the building Forellen. Green environments in health care have been shown to improve the health of patients, especially in elderly care. This report addresses the possibility of using the leftover space in close connection to a dementia and short-term accommodation to a winter garden and a terrace. The report also analyzes the impact of these green spaces on the residents.The purpose is to find alternative answers on the issue through the study of nursing homes and green spaces, and that these may be useful for Partille municipality and inspiration for future projects. The goal is to get conclusions in to a report, drawings, and an oral presentation.The results show that the design of environments can affect human well-being and also be healing both mentally and physically.

Det finns en trend i städer att jobba med vattenkontakt, vare sig det handlar om närhet till havet, sjön eller vattendrag. Det finns en potentiell vinst i att marknadsföra en stad med kopplingen till vatten och flera städer har lyckats med detta. Det ska dock tilläggas att det även uppstått problem med den waterfrontutveckling som har skett och det finns i olika städer erfarenhet av både vinster och förluster kopplat till waterfrontprojekt. I detta kandiatarbete har en fallstudie gjorts på en sträcka av Rönneå som flyter genom Ängelholm. Ån är i dagsläget föremål för en förstudie med mål att ta fram en åtgärdsplan för att höja värdet, skapa underlag och förutsättning för ett framtida Rönneå-projekt. Fallstudien har utgångspunkt i waterfrontutvecklingen som vuxit fram i världen sedan sent 1950-tal och efter hand spridit sig även till Sverige och Skandinavien..

Sammanfattning Detta examensarbete grundar sig på idén om att stadens byggnader, och de arkitektoniska koncept som brukas, påverkar hur det offentliga rummet används och upplevs. Valet av arkitektoniskt koncept ger genomslag också på hur det offentliga rummet uppfattas, samt vilka prioriteringar som görs i den fysiska miljön i byggnadens närhet. Det handlar dels om att byggnaders skala, exploateringsgrad och verksamheter men också om att definiera vilka kvaliteter som är önskvärt, samt vad dessa begrepp egentligen står för. Examensarbetet ger ingen heltäckande översikt över stilformer och begrepp som förekommer inom arkitekturen och stadsplaneringen. Arbetets syfte är att visa hur koncept byggs upp, hur form definieras, samt ger exempel på hur detta kan appliceras på en specifik plats.

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

SCA is the largest private owned forest owner in Sweden, with an ownership of 2 million hectares of productive forestland. To manage the planning of such large areas and to fit the traditional organization structure of a Swedish forest company, the planning approach is subdivided into three stages; strategic, tactical and operational. The strategic part, based on a statistic sample of stands, returns a harvest level estimate which should then be implemented at actual sites in the tactical part. This procedure can lead to incompatible solutions as the strategic solution is not necessarily possible to translate into actual sites in the tactical plan. The geographic aspect is important in tactical planning due to the large costs for moving equipment and maintenance of a large number of forest roads.

This thesis tries to clarify why more houses such as passive houses is not built and at the same time the differences is described with the conventional construction as a starting point. Sweden has set environmental objectives to reduce energy consumption in buildings by 50 percent by the year 2050 compared to 1995. The passivehouse concept could have a significant role, particularly in the reconstruction of buildings with high energy consumption. For sustainable building the passivehouse technology is an economically viable concept while benefiting the environment. Initially an introduction is given of the background to the problem, purpose and objective of the thesis.

The aim of this study is to explore local cultural policy documents in the municipality of Gothenburg Sweden, and, more specifically, to investigate the concepts of cultural planning and instrumental cultural policy. Cultural planning is in this thesis seen as a result of an instrumental view of cultural policy. The theoretical framework consists of the theories of Danish cultural policy researcher Dorte Skot-Hansen. She describes cultural policy in urban areas as founded in motives such as economy, social issues, entertaining and enlightenment. A qualitative text analysis is performed in order to see if the purpose of the cultural policies is to focus on cultural planning as formulated in the document Kulturpolitisk strategi ? version 1.0, adopted by the city council in 1998.

AbstractThis study aims to describe and analyze how the 15 municipalities of Västerbotten County consider regional targets of development in their comprehensive plans. The study also investigate if there´s any need of improvements for the consideration of regional targets in comprehensive planning.This paper is based on studies of comprehensive plans in Västerbotten County and on three interviews with employers of different municipalities in the county. An thematic analysis were used to analyze documents and interviews.The result shows that a new comprehensive plan generally takes more consideration to regional targets of development than older plans. The consideration varies a lot between the municipalities of Västerbotten County and it can be explained by many reasons. The informant?s points out that lack of resources- and competence plus a deficient dialog between municipalities and regional organizations are the mainly causes.Keywords; regional development, comprehensive planning, strategy for regional development, regional development program, land-use planning.

The purpose of this dissertation is to describe and analyse the effects of tourism in developing countries and the attitudes and working methods of Swedish tour operators towards sustainable tourism. We have chosen to use a qualitative research according to a hermeneutical view. We have carried through in-depth interviews with eight tour operators. The theories have been divided into the effects of tourism and sustainable tourism goals which have social, economic and environmental starting points. The empiricism describes the work and activities of the tour operators and compiles the interview material divided into attitudes on tourism effects and responsibilities.

This thesis project is a vision of an identity building in Gothenburg, situated on the pier called Bananpiren. The purpose of the project is to create interest and stimulate discussions around the place and the building.In order to gain inspiration of what such a place can contain and express, a number of similar projects have been analysed, for example the Sydney Opera and the Yokohama International Port Terminal.A number of suggestions was then created and analysed, all of which are presented in chronological order in order to show the rejections and the developed designs that resulted in the final formation to proceed with.The result was finalised in a number of presentation images of the project that can be used by Cullbergs Arkitektkontor AB when presenting the project..

Syftet med arbetet har varit att analysera hur olika stadsplaneideal direkt eller underförstått framhävs i svensk stadsplaneringsdebatt och stadsbyggande samt att undersöka vilka planideal som förespråkas. Den svenska stadsplaneringsdebatten har analyserats utifrån ett urval av artiklar ifrån de tio senaste årens nummer av tidsskrifterna Arkitekten, Arkitektur, Plan och Nordisk arkitekturforskning, vilka kan sägas utgöra den huvudsakliga arenan för den fackmässiga stadsbyggnads- och planeringsdebatten i Sverige. Resultatet av analysen har jämförts med tre aktuella och omdebatterade stadsbyggnadsprojekt i syfte att undersöka vilka kopplingar som finns mellan dagens debatt och aktuellt stadsbyggande. Resultatet har även jämförts och diskuterats utifrån den historiska stadsplaneutvecklingen av den svenska staden för att undersöka hur olika stadsplaneideal påverkat stadsbyggandet i Sverige under olika tidsperioder samt i vilken utsträckning de stadsplaneideal som förekommer i dagens debatt hämtar sin inspiration ifrån historiska förebilder. Utifrån stadsplaneringsdebatten går det att utläsa två inriktningar i dagens stadsplaneideal. Dels den täta staden som hämtar inspiration ifrån den traditionella svenska kvartersstaden och motiveras med att den täta staden är den mest hållbara stadsformen, dels ett sökande efter nya alternativa stadsformer som inte kännetecknas av ett specifikt planeideal men som ser en risk i att föreslå en specifik planstruktur framför andra och att ett planideal per automatik skulle vara mer hållbart än ett annat.