This thesis explores the effect of using a new media in the marketing mix. SL, in cooperation with Clear Channel, has covered the outside of an entire carriage, 46,5 meters long, in an underground train with an advertisement for a company. This new form of advertising has taken place in the Stockholm Underground system during spring 2005. The five companies participating in this project are MTV, the Aftonbladet/Sportsbladet, Eniro 118 118 SMS, Heinz and the Gallerian.An empirical study has been carried through to Survey the motive for companies to market themselves, their brand and product/service, by using the outside of a carriage on an under-ground train as a gigantic, mobile bill¬board. The study also investigates the commuters? attitude regarding this form of advertising.

The Swedish early childhood system is considered among the best in the world, however, in spite of this, we feel that there exists a conflict between educators? and parents? expectations of ?a good preschool?. During our teacher education training we have observed many different preschools and almost in all of them we have listened to anecdotes about one or more conflicts arising between educators and parents and which we have been able to pinpoint toward differing expectations. After talking with a preschool director, who also perceives that expectations of the preschool aims sometimes differ, our idea brought us to conduct this investigation.In this study, we have investigated parents? expectations of preschool and compared them with educators? expectations.

The aim of the study was to examine experiences and attitudes to dental hygienist treatment in a group of patients by using the assessment tools Corah Dental Anxiety Scale (DAS) and Dental Hygienist Beliefs Survey (DHBS) at the dental hygienist clinic, the university of Kristianstad. Another aim of the study was to test the reliability of the assessment tools. Methods: Fifteen respondents answered the two questionnaires at two different occasions before dental hygienist treatment. The results showed that nine respondents reported that they are absolutely calm when their dental hygienist is going to remove tartar, while six are a little bit worried or tensed. The categories ethics, communication, trust and control in DHBS had a positive agreement (mean value 1.1 and 1.2).

The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism). The study is based on qualitative interviews with three informants providing BDSM-services, as well as a Survey with 96 men who requested domination of escorts (the Survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective with a focus on feminism and queer-theory. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.

The purpose of this report was to increase knowledge regarding the co-operation between social services from the perspective of employees at a school. The focus was on the question: ?In the schools view, what is the relevance of co-operating with social services?? The problem was divided into three categories; the value of the co-operation, the schools discourse on co-operation and the balance of power in the co-operation. The scientific topic was addressed using a qualitative Survey method at a school. Four people were interview; the principal, the welfare officer, and two teachers.

Purpose: The aim of this bachelor thesis is to explain how advancement factors affect men and woman to advance in their careers in the accounting profession.                                Methodology: A positivist approaches and a deductive approach, with a quantitative method was used to obtain the results of the analysis. Theoretical perspective: The theory describes the career stages, audit assistant, approved auditor, registered auditor, manager and partner. Their responsibilities and what it takes to get there is explained. Theory section also describes the different advancement factors from a gender perspective. Empirical: The empirical material is based on a Survey conducted in respondents who represent the five career stages. The collected data is then analyzed using statistical tests. Conclusion: The analysis shows that the identified career advancement factors that limit and stimulates the male and female auditors? career ladder.

The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism). The study is based on qualitative interviews with three informants providing BDSM-services, as well as a Survey with 96 men who requested domination of escorts (the Survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.

This Survey is about pre-school teacher?s supervision over children?s play. In an earlier study children expressed that they had places they called their own. In those places where they were in charge the adults were not welcome unless they were invited by the children. This aroused our interest to do a Survey about children?s influence over their playing time.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

The purpose with this study is to gain understanding about student´s view of mathematical education, in the later years of nine-year compulsory school, and the motivation factors that can be identified when student´s gives opportunity to express their own thoughts due to the mathematical education. From experiences we have gained during the practical part of our teachers education we got the impression that student´s think that the mathematical education is boring and uninteresting. Through qualitative methods such as Survey and discussions in focus group we have analyzed student´s views of mathematical education and pointed out witch motivation factors that are expressed when student´s gives opportunity to influence over their own education. The results are shown from the answers and comments that student´s gave, during the Survey and focus group, and is divided into two main parts, both with focus on motivation ?Mathematics and motivation? and ?Student´s influence and motivation? and also a summery part ?Motivated for mathematical education when the student is given influence over the education?. The study showed that student´s wants to have more difference in the work methods that are used in their mathematical education such as problem solving, games, more work in groups and pairs and more use of IT. In conclusion the study also gives suggestions to other studies that can be made in the same genre as this study in the way that IT can be used in mathematical education and how student´s interest can be used in the education to gain more motivated student´s..

Abstract: Hightech EU/Japan ? a research about European hightech companies? interest in establishing business on the Japanese market with the help from a middleman. Subject: Marketing. Problem: The Japanese market is highly developed and therefore interesting for foreign companies. The Japanese culture is very different from the European and this together with the long distance creates problems for European hightech companies to compete on the Japanese market.

In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it?s free.Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to answer some questions.

This is a Master´s Thesis based on my own idea instead of that of a company. It is a Survey that focuses on finding out more about which part of the development process that is blocking the establishment of electronic scorecards on the golf market. Why has it not been introduced on the market in a larger scale yet, considering the technology we possess today? This question is investigated through interviews with the Swedish Golf association, and three companies that have chosen different paths to implement an electronic scorecard. The interviews focuses on finding out what developers and the association believe to be the main problem, before taking the next step in releasing electronic scorecards on a larger scale.

The purpose of the study is to highlight educators' preferences and attitudes towards tablet in preschool by describing the use of this digital tool in the preschool educational activities. The use of tablet in preschool is in the study looked upon as a phenomenon. The description of the phenomenon is built on the analysis and interpretation of educators' statements about it. The research questions focus on the following aspects: educators' attitudes towards the tablet and its use in pre-school educational activities, the tablet's current area of use, the culture surrounding the use of this digital tool and the educators? statements about advantages and disadvantages of tablet's use in preschool.

The main objective with this study was to investigate so called odd purposes acceptable when registrating property along with how social development affects these purposes, furthermore to investigate how the cadastral Surveyors estimates a foreseeable time. Tradition and praxis is used for several obvious purposes such as housing, farming, forests, offices and industry. Praxis is yet to be defined regarding more unique purposes. There is no mention in the law about which purposes are found acceptable to assure the demands on suitability are met. Cadastral authorities are responsible for making sure the division into property units is uniform and rule of law-accordingly.