Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

Over the past one hundred years, there has been an increasing globalization and industrialization of the food systems. As a result, the distance between the production and the consumption of food has increased, both in time and space and in the minds of people. There is also an increasing concern for the environmental effects of industrial farming and the long distance transportation of food. Sustainable agriculture and efforts to build more sustainable food systems has emerged in opposition to the global food market. The definitions of sustainability usually include environmental, social and economical aspects. To build more localized food systems is seen as one way towards increased sustainability.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

Festulolium (Festulolium) and tall fescue (Festuca arundinacea) has not been grown inSweden over a longer period. So far there is no greater area cultivated, but the area isincreasing. Festulolium and tall fescue are expected to eventually replace meadowfescue in many leyseed mixtures to dairy cows in southern and central Sweden. Tallfescue has in recent years become popular again. Festulolium is a hybrid betweenryegrass and fescue.

Plant survival, plant damage and height growth were studied in nine wild cherry (Prunus avium L.) plantations in southern Sweden established between 2000 and 2002. All stands were located to the county of Småland. The survey was conducted during May and June in 2007. During the survey the height, diameter and quality of the cherry trees were recorded. In one stand, red ? berried Elder (Sambucus racemosa L.) was a dominant species.

The Swedish early childhood system is considered among the best in the world, however, in spite of this, we feel that there exists a conflict between educators? and parents? expectations of ?a good preschool?. During our teacher education training we have observed many different preschools and almost in all of them we have listened to anecdotes about one or more conflicts arising between educators and parents and which we have been able to pinpoint toward differing expectations. After talking with a preschool director, who also perceives that expectations of the preschool aims sometimes differ, our idea brought us to conduct this investigation.In this study, we have investigated parents? expectations of preschool and compared them with educators? expectations.

The aim of the study was to examine experiences and attitudes to dental hygienist treatment in a group of patients by using the assessment tools Corah Dental Anxiety Scale (DAS) and Dental Hygienist Beliefs Survey (DHBS) at the dental hygienist clinic, the university of Kristianstad. Another aim of the study was to test the reliability of the assessment tools. Methods: Fifteen respondents answered the two questionnaires at two different occasions before dental hygienist treatment. The results showed that nine respondents reported that they are absolutely calm when their dental hygienist is going to remove tartar, while six are a little bit worried or tensed. The categories ethics, communication, trust and control in DHBS had a positive agreement (mean value 1.1 and 1.2).

The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism). The study is based on qualitative interviews with three informants providing BDSM-services, as well as a survey with 96 men who requested domination of escorts (the survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective with a focus on feminism and queer-theory. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.

The aim of the study is to examine what upper secondary school students think that they themselves and their school can do to create a peaceful society. The study combine qualitative and quantitative methods based on questionnaires distributed among 328 students in three high schools in Sweden. The survey is a combination of multiple choice and open questions. For the analysis of quantitative responses the computer program SPSS was used producing frequency tables and response rate schemes. To analyze the questionnaire's qualitative part a narrative analysis method was used.

The aim of this bachelor thesis has been to investigate what affected the body ideals of teenage girls attending the Swedish upper secondary school and thus, the questions for the investigation were: Who/what ?gives? teenage girls their body ideals today and what is considered as an influence of these young teenage girls today with regard to their perception of their own body? The theoretical perspective on the thesis were symbolic interactionism, Gidden's theory on "late"-modernity as well as Ziehe's theory on reflexivity. A quantitative survey were conducted where questionnaires were the starting point. For convenience and simplicity , the author chose to perform the survey on a number of high schools in her vicinity. The headmasters in these schools were contacted and she got the contact infomation for the concerned teachers or the school social pedagogue.

The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.

Purpose: The aim of this bachelor thesis is to explain how advancement factors affect men and woman to advance in their careers in the accounting profession.                                Methodology: A positivist approaches and a deductive approach, with a quantitative method was used to obtain the results of the analysis. Theoretical perspective: The theory describes the career stages, audit assistant, approved auditor, registered auditor, manager and partner. Their responsibilities and what it takes to get there is explained. Theory section also describes the different advancement factors from a gender perspective. Empirical: The empirical material is based on a survey conducted in respondents who represent the five career stages. The collected data is then analyzed using statistical tests. Conclusion: The analysis shows that the identified career advancement factors that limit and stimulates the male and female auditors? career ladder.

The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism). The study is based on qualitative interviews with three informants providing BDSM-services, as well as a survey with 96 men who requested domination of escorts (the survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.

The purpose of this master thesis is to examine different factors that may influence the librarian in the selection of popular music. The study is conducted through a qualitative method, influenced by grounded theory. The results are based on patterns drawn from both interviews with six libraries and from literature. The literature review concerns foremost cultural politics, music aesthetics, the sphere of popular music in Sweden today and the impact of commercialism. Also the purposes of popular music in a library, aspects of values of popular music and assortment policies are being discussed.

The overall purpose of this study is to make a survey of the extent as to which youths have witnessed acts of violence and or violence in close relationships, and which underlying factors, sex, class, and ethnicity ? characterize youths with such experiences. The study also aims to explore their attitudes and strategies and what the consequences are for youths of witnessing acts of violence, with respect to attachment to adults and other social networks. The primary data have been collected in two upper secondary schools. The study includes 101 students.