This thesis explores the effect of using a new media in the marketing mix. SL, in cooperation with Clear Channel, has covered the outside of an entire carriage, 46,5 meters long, in an underground train with an advertisement for a company. This new form of advertising has taken place in the Stockholm Underground system during spring 2005. The five companies participating in this project are MTV, the Aftonbladet/Sportsbladet, Eniro 118 118 SMS, Heinz and the Gallerian.An empirical study has been carried through to survey the motive for companies to market themselves, their brand and product/service, by using the outside of a carriage on an under-ground train as a gigantic, mobile bill¬board. The study also investigates the commuters? attitude regarding this form of advertising.

It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.

The project Design analysis and proposals of plastic screw caps in Australia was performed at Högskolan Dalarna incooperation with University of Western Sydney, Australia. The Swedish company Tetra Pak, in Lund, were assigner forthe project that was performed 2006-2007. The commission was to do a survey about the packages for non-carbonateddrinks in Australia. The bottles had to be plastic, able to open in one step and with focus on the caps.The project has result in design analysis and a new proposal of a plastic screw cap for the Australian market. Sixbottles were choosen and they were all testet on 20 consumers each with a Likert-scale test.

Hunting ground graves were distinguished as a separate category during the 1930s.         There is however no clear definition of what a hunting ground grave is. They have been constructed over a large area over a long period of time (200 BC-1200 AD) and their morphology varies.This paper investigates how the archaeologists have discussed the hunting ground graves since they were distinguished as a separate category until today. It investigates what concepts that have been used to define and categorize the graves as a group. It also investigates if the choices of concepts are depending on a broader societal perspective.To find the answers to these questions two surveys have been done.

The background to this thesis is that we know very little about lesbian and bisexual women's sexual health in Sweden, particularly in relation to sexually transmitted infections (STI) and their transmissions. An internet-based questionnaire with self-selected participants targeted to the group WSW (Women who have Sex with Women) has been implemented. An international survey on the subject shows that the WSW has sexually transmitted infections. This is also in line with the results in this study. The most common sexually transmitted infection in the survey is chlamydia which 12.3 percent have had.

In the master thesis the focus of the study has been on the special library of the Goethe-institute in Stockholm. A survey was made among the visitors coming to the library, to find out how they used the library and how they would judge the quality of service. To find out how the needs and the opinions of the users were meet by the library I also made an interview with the staff one librarian and the chief librarian. In the analysis I used the theory about service quality of Christian Grönroos as a framework. The theory distinguishes the service quality into technical resp.

AbstractThe purpose of this study is to examine alcohol and tobacco habits in men's soccer in the in Sweden and compare those habits in different divisions. The method we used in the study was aquantitative survey report. Two teams participated in the survey, one team from the fifth divisionand one from the second division. The respondents (n=34) are born between 1977 and 1996. The results turned out to be very interesting because it both confirm and denies our hypothesis that players in higher divisions use less tobacco and alcohol than players in lower divisions.

'Hir in the box' is a study about the gender perspective in packaging design and how it is today. The study deals with the product category razors, for both women and men, to examine and compare products with the same function but with different designs. Based on an analysis of how packages are designed for different sexes, information should be given on how gender-neutral packaging can be designed and used in the future to reach the market. The purpose of the study is also to contribute to future research on the subject. To fulfill the purpose of this study, nuanced and in-depth data is collected by means of a small-N-study and a qualitative study in the form of open group interviews where the survey units are reviewed and discussed.

This thesis examines and attempts to develop the theory of yakuwarigo as introduced by Kinsui (2003) by integrating both the visual and linguistic aspects of characters found in manga. We seek answers to what extent Japanese native speakers are capable of matching linguistic and visual characteristics of characters in manga. As well as whether they are consciously aware of how yakuwarigo affects their choices. Furthermore, it aims to present a framework capable of classifying, and categorizing different types of characters by their language use. This is accomplished by analyzing the motivation behind choices, by natives, whom were asked in a survey to match lines and artwork of characters in manga to form pairs.

Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

Dampness in the indoor environment have been a major issue of discussion the last decades since more and more people complain about their indoor environment. In the present situation there are difficulties to find what causes people?s discomfort in a damp environment even though there is a strong connection between dampness and human health.The aim of the thesis was to contribute to the work done today to achieve a better indoor environment in damp buildings. The purpose of the work was to evaluate whether the measures issued for dampness in the indoor environment contributes to the improvement of health and environment for those who are living or working in that space. Through a literature review, interview and survey the following three questions were answered to achieve the aim and purpose:How are people affected by the indoor environment in damp buildings?Which are the measures issued to prevent dampness in the indoor environment?Do these interventions contribute to a better indoor environment?How people are affected by the indoor environment in damp buildings and how these problems are prevented were the foundation for the continued work with the survey.

Incentive programs are one of the most important strategies that a corporation has in order to achieve its major policies and goals. The purpose of this paper is to identify these goals and their function, so that we later can analyze the incentive system?s effectiveness. The paper?s focus is on Max Hamburgarerestauranger AB?s incentive system, that is directed to the managers of all of its restaurants.We had interviews with the CEO, as well as the head of the Economics Department of Max H.

Sambandsanalys av surveydata kompliceras av förekomsten av slumpfel och metodeffekter i de avgivna svaren. Dessa felkällor kan leda till betydande över- eller underskattning av sambanden mellan undersökta variabler, och riskerar att leda till felaktiga slutsatser.En sedan länge känd metod för att estimera och kontrollera för slumpfel och metodeffekter i enkätdata är den så kallade Multitrait Multimethod-metoden (MTMM). Nackdelen med MTMM-metoden är att den kräver att varje fråga som ska analyseras ställs minst tre gånger i samma enkät, vilket gör att ansatsen i praktiken oftast inte är möjlig att tillämpa. Sedan 2012 finns dock ett verktyg, SQP 2.0, som gör det möjligt att skatta slumpfel och metodeffekter i enkätdata utan att genomföra MTMM-experiment. Den här uppsatsen utvärderar prediktionerna från SQP 2.0 på en enkät om arbetslivsrelaterade frågor besvarad av svenska och brittiska respondenter.

The pension audit has been a hot topic for the listed companies for the last years. New rules have been applied which have caused discussions and difficulties for the companies. EU?s ministry of council accepted the so called IAS 2005 Regulation on the 7th June 2002. This means that all companies listed on the stock market must follow IAS regulations in their consolidated accounts latest 2005.

This thesis is about Christmas tree plantations in Sweden, and if its profitable to produce Christmas trees in Sweden. Sweden has 4,3 million households, 3 million of these households buys Christmas trees. 80 % of these Christmas trees are Norway Spruce (Picea abies), which is the most common Spruce in Sweden. Every year over 170 000 Christmas trees are imported to Sweden. The main import comes from Denmark.