In December 22, 2010, the hockey clubs AIK and Djurgården played against each other in front of an audience of more than 11 000 people in Ericsson Globe Arena, Stockholm. Although it was one of the biggest games of the year, afterwards no one was talking about the actual game on the ice. The reason; several times during the game, hooligans from both sides started big quarrels and the hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image.  Therefore, in this essay I want to investigate how AIK communicated through the crisis. I also want to evaluate whether their communication was good or bad from the perspective of different crisis communication theories.The essay?s research questions are:How did media describe the crisis and AIK´s part in it?What effect did AIK´s previous history of similar problem have on the ongoing crisis?How did AIK communicate through the crisis?How was AIK´s image affected by the crisis?What did AIK do well/what could AIK have done better?To be able to answer these questions, several news articles from the sports paper ?Hockeyexpressen? has been analyzed as well as a text from AIK itself.

Title: Competitive Advantages in Professional Football Cubs ? A Resource-Based Analysis Authors: Daniel Grass, Mattias Holst, Bengt Jönsson Semester: Spring 2001 Supervisors: Leif Edvinsson, Allan T. Malm Problem: In order to be a successful football club, the management team has to consider a variety of business issues. Since money is having such an impact on the football industry of today, the financial status of the clubs sets the condition for how clubs are able to achieve their main objective, i.e. to be successful on the football field.

Studien syftar till att ge en bild av hur fotbollsintresserade män konstruerar sin identitet genom sitt Supporterskap, med utgångspunkt i mediebilden av fotbollsSupportern som bråkig och stökig. Vi har en socialkonstruktionistisk ansats och använder symbolisk interaktionism och stigmabegreppet för att förstå och förklara våra resultat. Materialet bestod av sex intervjuer med supportrar till två olika allsvenska fotbollslag.Vår studie genererade fyra olika Supporterskapsteman i vilka det kan utläsas olika sätt som fotbollssupportrar konstruerar sin identitet genom. Supporterskapet som en del av mig tar upp hur viktigt det är för fotbollssupportrar att visa engagemang och tillhörighet till sitt lag och hur de tycker att Supporterskapet är en naturlig del av deras identitet. Det visar även att närvaron och engagemang på fotbollsmatcher är den mest centrala delen i Supporterskapet som identitet.

All since Thomas Kuhn?s strongly influential The Structure of Scientific Revolutions the Philosophy of Science and ?even more so ?the Social Sciences have contained a greater amount of theories that could be described as more or less relativistic, meaning that the standards of justification or truth thereafter more often were said to be relative to language, culture, or biological makeup. One of the more elaborate ways of developing Thomas Kuhn?s theories in a more relativistic direction ismade by the philosopher Richard Rorty. Rorty, mainly a Supporter of Thomas Kuhn, is also a philosopher who has been seen as a main exponent of a so called Postmodern philosophy.My intention in this thesis is to evaluate whether Kuhn's and Rorty's theories of science and knowledge could be regarded as relativism, in respects of their view of incommensurability, rational argumentation, and of their position vis-á-vis the more conventional picture of scientific knowledge and truth.

Abstract The planning of landscapes and towns has changed from a top-to-bottom perspective, including a focus on common interests, towards an inclusion of dialogue between planners and inhabitants of the planning area. In the countryside areas there are many interests which could be incorporated in such a dialogue. Still, the landowners have the final right to make the decisions for his or her property. The purpose of this paper is to examine how a dialogue for countryside development works and could be working, what participators of such dialogues are thinking about their right to direct and transform the landscape, and which roles the planners may take in such a context. With this background in mind, I also look back into the history with the intention to understand the situation of today.