Studiens syfte är att undersöka kunders attityder till kundklubbar och dess effekter i den lojalitetsbaserade relationen med företaget. Uppsatsen innefattar även att undersöka ett antal utvalda företags syn på lojalitetsprogram och kundklubbar. Studien innehåller en kvalitativ metod, där djupintervjuer har genomförts med 24 kundklubbsmedlemmar och två företagsrepresentanter. Dessa intervjuer har fångat attityder och beteenden och ligger till grund för vår bedömning av kundklubbars potential att skapa relationer och lojalite. Vi har kommit fram till att kundklubbar har en påverkan på medlemmarnas köpbeteende eftersom de föredrar att i första hand besöka medlemsbutikerna.

The population of asylum seekers puts new challenges on the Swedish health care since their difficulties are complex; having both atraumatic background and a continuing worry about the asylum process.This study aims at investigating how health care professionals working with asylum seekers are affected emotionally using the theoretical concepts of empathy, compassion fatigue and compassion satisfaction. Nine qualitative interviews with health care professionals were conducted and the material was analyse dusing thematic analysis. Results were deductively found in thematerial, using the asylum process itself along with the concepts of empathy, compassion fatigue and compassion satisfaction as themes. Previous findings regarding empathy and its relations to compassion fatigue and compassion satisfaction were confirmed. This was furhter developed in this study through its focus on health care professionals working with asylum seekers..

Literature describes what it is like to be a leader in the healthcare and what is looked upon as the most characteristic quality for female leadership. Women often use a leadership technique that motivates the employee and they allow themselves to develop a humanitarian leadership. The aim of this study was to describe female head nurses? experience of their leadership in healthcare. The collection of data has been carried out from interviews.

Title: From preschool to preschool in school ? Expectations between parents, teachers and childrenAuthor: Maria Rask GradinMentor: Niclas JärvkloTerm: Spring 2012 AbstractThe aim of this study is to draw attention to the expectations between parents, children and teachers at preschools and teachers in the preschool in the school at the transition to preschool in the school. I also want to know how the mission is defined, and how it is met. Two preschools and two preschool in the school are the focus of my investigation. I interviewed teachers and parents, sent surveys to parents, observed children playing school and interviewed children about their thoughts and expectations for the preschool in the school there.The survey results show that all parties, except perhaps the children who did not express an opinion thereon, wants better cooperation between the preschool and school.

Today's young people increasingly tend to sit at home and relax, instead of being out and meet friends. This is based on my observations from my experience as a teacher. They are more and more in front of their computers and living their lives through their various Internet sites. There I was, stuck on how they behave in their environment, both private and public but also to their friends and their families versus their "internetlife". Young people are more and more at home and even the daily discussion are now placed on the internet instead of face to face communications or on the phone.This essay deals with the subjects selfrepresentation and self-identity that Erving Goffman handled in his bookThe self in everyday life respectively Anthony Giddens in Modernity and Sef-Identity.

This report is the result of several interviews of employees within the field of pedagogy. The background behind this report is my period as a trainee in one of the daily activities in Malmo. In daily activities the employers gets training, education and guidance in Marte meo, which is funded by public finances. The method, which this study focuses upon is called Marte meo. It is a method of communicating and developing the means for the participants to evolve their skills in communicating and increase self esteem.

The purpose of this essay is to examine how Elin Wägner depicts the middle-aged woman who lives in the country in Sweden, in the 1920?s. The question at issue is: What problems and what subjects for rejoicing does she raise? My aim is to try to understand the women?s situation, as well as how Elin Wägner describes the situation in her four novels from the 1920?s: Den namnlösa (1922), Silverforsen (1924), Natten till söndag (1926) och Svalorna flyga högt (1929). At the same time I intend to compare the woman of the 1920?s to the situation of women today.I am writing from a feministic literary theory called ?omläsning? according to the description of Gunilla Domellöf.

This essay explores how artwork in the public space can be analysed, conceptualized and described by bringing attention to site. Through an analysis of artworks in the yearly art exhibition of Fittja Open 2011, the essay draws attention to site-specific art and structures of power. The principal aim is to present not only the exhibition of Fittja Open 2011 but also other artwork in the public sphere in Fittja, a suburb to Stockholm. From this point of departure other interests evolve that concerns the "image" of Fittja. The analysis, based on research in art history, architecture, ethnology and philosophy as well as qualitative interviews, also focuses on understanding the role of site and the relations between art practice, institutions and site.The result shows that there are problems with a ruptured interface between the artwork and site.

The aim of this study has been to, through a couple of chosen theories, examine in what way and for what purposes Japan has used its international aid system, How can the nation have been said to have implemented and acted in lines with the philosophies and principles set forth in the ODA declaration. What approaches, concerning positive and negative aid sanctions in the matters of aid to Cambodia and Burma, have been chosen and what have the motives for these choices been. What have been the determining factors of the outcome related to these sanctions - economic, political and/or matters of identity? I have found that a concern for possible decrease in economic profit and investment related areas, combined with a feared loss of political prestige and worsened diplomatic relations to the neighbouring countries in the Asian society, have come to overtrump the notion of advocating democracy, human rights, environmental and anti-militaristic issues..

Sweden currently has no legislated regulation of lobbying, but the professional lobbyist can voluntarily subscribe to, among others, the professional code of standars created by the trade association of Public Relations, Precis. There is an ongoing discussion in Sweden to regulate lobbying, both in mass media and in politics. This study examines this debate and focus on which arguments there are for and against lobbying regulation in Sweden. It also attempts to identify the differences, if there are any, between left and rights parties with regards to their views on regulation of lobbying.Tha main method used was document analysis of parliamentary bills which have been raised concerning a lobbying regulation in Sweden. In the theory section, I include four different types of requirements placed on democratic lobbying (se for example Jaatinen 1998, Kitchen 1999, Larsson 2005, Möller 2009 and Naurin 2001).

Med avstamp i teorier från George Herbert Mead, Charles Horton Cooley och Thomas J. Scheff kommer vi i denna uppsats fokusera kring frågan, vilken betydelse har läraren för utvecklingen av elevens självkänsla?Med utgångspunkt i dessa teorier och vissa centrala begrepp såsom spegeljag, sociala band och ME och I kommer vi att fördjupa oss i den verklighet där eleven möter sin lärare, hur detta möte påverkar elevens personliga utvecklig mot en identitet samt hur relationen påverkar elevens utvecklig mot ett själv och deras självkänsla.  Eftersom ungdomar tillbringar mest tid i skolmiljön och där lärare är de vuxna, vill vi undersöka om relationen med lärare påverkar ungdomar när det kommer till personlig utveckling, självkänsla och identitet.Nyckelord: självkänsla, personlig utveckling, skola, relationer.

The purpose of our essay is to study the institutional-, demographic and accounting theoretical factors that influence an organisations actuarial commitment.The research was performed through a web based survey, with complimentary telephone interviews, directed to companies listed on Stockholm Stock Exchange A- and O-list on the 30 of November, 2003.Our data was analysed with a Median test, Kolomogorov-Smirnov test, T-test and a Mann-Whitney test. The purpose of the Mann-Whitney test was the low number of respondents that took part in the research. The Kolomogorov-Smirnov test was done to determine whether the population variances was equal or not. The data showed that organisations with a majority of female employees assume a lower salary increase, and a higher average age than other companies with a male majority. Only 2 of 11 hypothesis can be accepted as temporary truths but several other visible relations are indicated in our research, but can not be statistically proved.We think that the major problem with our is the time it was performed.

Background: Children?s death is unexpected and unnatural irrespective of a long time of illness or a sudden death. Nurses working with palliative care of children experience a range of different emotions during the care. Palliative care is health promoting even though the purpose no longer is to cure. According to the nursing theorist Katie Eriksson health is possible to achieve even though the patient has got a deadly disease.

Adolescence is a turbulent time in life and gives rise to new information needs for young people. Information needs related to school subjects have been relatively well researched but few studies have focused on information needs and use related to life concerns. The purpose of this Master's thesis is to examine the information needs of a number of teenage girls in relation to their life concerns and how they meet these needs. The sample consists of twenty-one girls aged thirteen and fourteen. The research is based on literature studies and qualitative interviews combined with a questionnaire.

The purpose of this study is to examine constructions of plaintiff [woman] and the defendant [man] in Swedish rape convictions from 2013. The cases in this study cover acquaintance rape. We also intend to analyze the constructions of the sexes in relations to each other. The study is completed by a qualitative text analysis, with inspiration of a hermeneutic interpretation. The result is presented by four categories: the worthy of protection of the woman, the penalty of the man, the complicity of the woman and credibility.